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Impact	
  of	
  Blogs	
  and	
  Social	
  
Networking	
  Sites	
  to	
  Business	
  
    (Magic	
  Eight	
  Balls)	
  

         Jane>e	
  Toral	
  
h>p://www.bloggingfromhome.com	
  
What	
  is	
  a	
  blog?	
  
#1	
  A	
  person	
  
can	
  derive	
  
income	
  from	
  
blogging.	
  
Ukaymanila.com	
  




#2	
  Blogs	
  can	
  be	
  a	
  
tool	
  to	
  promote	
  
your	
  business.	
  
#3	
  Business	
  can	
  adverNse	
  in	
  blogs.	
  Bloggers	
  
can	
  earn	
  via	
  ad	
  networks,	
  display	
  ads.	
  
Links	
  per	
  post	
  
Text	
  link	
  is	
  added	
  
within	
  a	
  blog	
  post	
  
Review	
  or	
  feature	
  
Write	
  about	
  a	
  
product,	
  service,	
  
event	
  or	
  experience	
  
Sitewide	
  ad	
  
Image	
  or	
  
text	
  ad	
  
viewable	
  on	
  
all	
  pages	
  in	
  
the	
  site.	
  	
  
Join	
  adverAsing	
  
network	
  that	
  pays	
  
per	
  impression	
  or	
  
click	
  like	
  Google	
  
AdSense	
  
#4	
  Dominate	
  
social	
  media.	
  
Social	
  media	
  is	
  changing	
  the	
  rules	
  of	
  
              engagement	
  




                                  Base:	
  Past	
  month	
  Internet	
  users	
  aged	
  10+	
  across	
  Na7onal	
  Urban	
  Philippines	
  
                                  Source:	
  Yahoo!-­‐Nielsen	
  Net	
  Index	
  2010	
  




 Do	
  you	
  know	
  what	
  people	
  say	
  about	
  you?	
  
#5	
  Use	
  social	
  
networks	
  to	
  
influence.	
  
New	
  e-­‐mail	
  markeNng	
  systems	
  like	
  Flowtown.com	
  has	
  also	
  integrated	
  social	
  media	
  component.	
  
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  (Blog	
  category)	
  
1st	
  place:	
  Mommy	
  Talks	
  by	
  Precious	
  BahinNng	
  
h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html	
  
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  	
  
(Media	
  VoNng	
  category)	
  

                                  BACKGROUND
                  Apl de Ap + MTV Asia + PH DOT
                were in search for the next unsigned
                           PINOY ARTIST
Winner	
  of	
  DigitalFilipino	
  Social	
  Networking	
  Awards	
  2010	
  (Social	
  Network	
  category)	
  
#6	
  Users	
  can	
  leave	
  reviews	
  about	
  you,	
  good	
  and	
  bad.	
  
#7	
  Users	
  through	
  
blogs	
  and	
  social	
  
networks	
  can	
  
influence	
  search	
  
engine	
  results.	
  

          Twi>er	
  stream	
  
h>p://developers.facebook.com/plugins	
  
#8	
  GlobalizaNon	
  of	
  the	
  
         individual	
  
Thank	
  you!	
  


h>p://www.e-­‐commercephilippines.com	
  
  h>p://www.searchprofileindex.com	
  

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Impact of Blogs and Social Networking Sites to Businesses by Janette Toral