Becoming a Blog and Social Media Entrepreneur
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Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
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Becoming a Blog and Social Media Entrepreneur
- 1. Becoming a Blog and Social Media Entrepreneur Jane5e Toral h5p://www.digientrepreneur.com
- 5. Content ConFnuous Research Community Cost-‐effecFve Capacity building Commitment Photo credit: PinayAds.com
- 9. 3 Market Needs Low-‐cost but effecFve website Rank in search engines Tap social media Very few service providers……
- 12. h5p://www.google.com/insights/search SITE LAUNCH STEP #1 RESEARCH
- 13. Find out compeFFon through search engine. Search engine is a reputaFon engine.
- 15. SITE launch Step #2 Structure / OpFmize • About the site • Sidebar • Company index – Facebook page • Categories – Twi5er – Cat1 – Slideshare • Photo – Archives • DescripFon – Ads • Company info – About author • Keyword: category, – News company name
- 18. Where? • FREE • Paid – Twi5er – Blogs – Facebook – Google Adsense – Blog SITE Launch STEP #3 CAMPAIGN
- 20. Tap bloggers & linkera^ to promote what you do.
- 21. SITE Launch STEP #4 MEASURE
- 22. Listed -‐ Search results Monitor your ranking. (results as of August 11)
- 23. #5 Calibrate! • Control search engine results • What people say about you • Learn how to read trends • Know what your compeFFon is up to There is no excuse why you don’t know.
- 24. TV PRINT POS CRM digital digital digital digital social social social social All channels will be social We don’t believe in hypes.. (we trust friends more)
- 26. h5p://bit.ly/jaysonbiadog Passion to compete and win!
- 27. A successful Digital PR • People will search for you. • People will write about you. • People will share you.
- 28. Book reference: Brains on Fire
- 30. What is a blog post campaign? • Get bloggers to write about you – Press release • Pros: fast disseminaFon • Cons: copy-‐paste; no pick-‐up – Meet blogger (group or one-‐on-‐one) • Pros: ge^ng to know personally • Cons: pick-‐up (messaging / value challenge), cost – Paid post • Pros: flexible on budget; message-‐focused, support SEO efforts • Cons: search engine pick-‐up, reader pick-‐up
- 31. Designing a blog post campaign • ObjecFve • Keywords • Type of write-‐up – Word or Phrase desired – url or link – Buzz • Photos – Website review – News release • Video • Messaging tone • Amplify – PosiFve – Twi5er – NegaFve – Facebook – Neutral – Foursquare
- 32. Measuring effecFveness • Sales conversion – Click tracking – Coupons • Visits • Search engine ranking • RecommendaFons – Like – Retweet – Bookmarks • ConversaFon generated – Comments
- 34. Bloggers & Social Media Users as Social influencers • People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiFonal influencers (peers) Source: Social Media MarkeFng for Dummies (Shiv Singh)
- 35. Blog Entrepreneurs • Content development & site building • Traffic & conversion • Amplify, engage, & create movements • CreaFve & compeFFve
- 36. TV PRINT POS CRM digital digital digital digital social social social social game game game game mobile mobile mobile mobile Be Useful
- 38. Lessons learned • Not a one Fme effort – Web presence and compeFFon tracking (monthly if possible) – Constantly look into new resources – real – not canned • Experiment (TEFCAS by Tony Buzan – refer to slide 19)
- 41. We hope you can join the program h5p://www.digientrepreneur.com Thank you!
- 42. h5p://store.ovi.com/content/116986 See you online h5p://facebook.com/jane5etoral h5p://slideshare.net/jane5etoral h5p://twi5er.com/digitalfilipino