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Featuring speakers from Rue La La, Princess Cruises Abby Lokshin, Product Manager, Mobile, Rue La La Abel Ramos, Product Owner, Shopping and Booking Web Scrum Team, Princess Cruises Testing is an iterative process, oftentimes with confusing or inconclusive results. However, every experiment has something to teach you, and all too often, critical information is left unnoticed! Learn how to look for insights hidden behind the numbers and maximize the utility of every experiment you run.
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A/B testing your way to success can be overwhelming, but developing opportunity hypothesis statements will help your team stay focused and learn faster. In this talk, Ariel showed how to create and use hypothesis statements in your day-to-day, and unpack real hypothesis statements used by Omaze during product development.
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You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc. Because of that, some people might consider this a lost game! What else can you compete at? I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google. Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision. In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
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In this session you will learn: - What a "Tag Manager" is and why you should be using it - How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions. - Time saving steps you can take to improve your tracking (without having to involve your developer)
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...
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The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. View this presentation to learn how to do a successful website redesign.
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Organizational Transformation Lead with Culture
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