The material is pulled from qualitative field research of 8 user’s of commercial Mobile TV services in Seoul, 2005. A paper detailing the full research results will be published on http://www.janchipchase.com/publications in due course. Presented 21 st September 2006 at Annenberg Center for Communication, Los Angeles, hosted by Mizuto Ito and September 26 th 2006 to Intel’s People & Practices at Jones Farm Hillsboro, hosted by Wendy March. Both open to the public.