How USSD can enhance Telco Applications and attract more subscribers to the app. The complete webinar series can be found in http://devspace.hsenidmobile.com/webinars

1. Telco Applications for
modern business
Webinar Series 2 - Beyond boundaries for Telco applications ;
Use USSD API to enable access to all

2. Marketing
Customer
care
Production Warehouse
Workforce Mgt
Delivery
Telco Applications for Modern Business
Part 01
Practical guide to create SMS applications
Part 02
Beyond boundaries for Telco applications ; Use USSD API to
enable access to all
Part 03
Telco APIs to mash up messaging with location
Part 04
Use Mobile account to power your application

3. Webinar Presenter
Roshni Hewamallika
Manager Business Solutions,
hSenid Mobile

4. Webinar Presenter
Isuru Wijesinghe
Senior Software Engineer,
hSenid Mobile

5. What is USSD?
Unstructured Supplementary Service Data
Coffee Shop
1.Register
2. Menu
3.Promos
4.Feedback
5.Outlets
Coffee Shop
1.Register
2.Menu
3.Promos
4.Feedback
5.Outlets

6. What is USSD?
USSD can be
accessed by any
mobile device
USSD is real-time,
menu driven and
interactive
Reply
Coffee Shop
1.Register
2.Menu
2.Promos
3.Feedback
4.Outlets
USSD messages are not
stored on the mobile
phone
You have
successfully
registered to
Coffee Shop

7. Coffee
shop owner
How can a coffee shop owner use USSD to enhance his business?

8. Receive feedback from
customers
View outlets and
addresses
Browse through coffee
shop menu
Coffee
shop app
Pay for a coffee
How can a coffee shop owner use USSD to enhance his business?
Send out promotion
alerts

9. Coffee Shop
1.Register
2.Menu
3.Promos
4.Feedback
5.Outlets
1
2
4
5
Register to receive
promotion alerts
View ongoing promos
Send feedback to coffee
shop
View outlets and
addresses
USSD in action
All day
breakfast
with a free
espresso
USSD Menu
Navigate through
coffee shop menu
3

10. USSD in action
Coffee shop menu
Categories
Coffee Coffee
Café late
Espresso
Cappuccino
…
Chocolate
Savory
Sweets
…

11. Menu
1.Coffee
2.Chocolate
3.Savoury
4.Sweets
5.Tea
0.Back
USSD Menu Flow
Type in 2
Coffee Shop
1.Register
2.Menu
3.Promos
4.Feedback
5.Outlets
Coffee
1.Caffè Mocha
2.Cappuccino
3.Espresso
4.Caffè Latte
5.Vanilla
0.Back
99. Main Menu
Type in 1
Navigating through Coffee Shop Menu
Dial
#141#
Dial #141#

12. Caffè Mocha
bittersweet mocha
sauce and steamed
milk.Topped with
sweetened
whipped cream
1.Register to buy
0.Back
99. Main Menu
USSD merging with other Telco APIs
Unregistered
Coffee Shop
You are successfully
registered to Coffee
Shop
1.Continue
99. Main Menu
Type 1

13. Caffè Mocha
bittersweet mocha
sauce and steamed
milk.Topped with
sweetened
whipped cream - $1
1.Buy
0.Back
99. Main Menu
Registered
Buy
Please confirm your
order ‘Caffè Mocha’
You will be charged
$1 from your Mobile
account
1.Confirm
2.Buy more quantity
0.Back
99. Main Menu
Your order is
successful
Caffè Mocha - 1
Amount - $1
Order id –L789
Inbox –
Coffee Shop
Type in 1 Type in 1
USSD merging with other Telco APIs

14. Get your morning coffee on your way to work
your message
to the coffee
shop
your coffee without
having to take your
wallet out
Coffee
shop owner
Show Get
Your order is
successful
Caffè Mocha - 1
Amount - $1
Order id –L789
Inbox –
Coffee Shop

15. Let’s look at more business cases
Product catalogs
Banking/insurance services
Job vacancies
Order Taxis
Quizzes
Rate services
Voting
Check movie theatre details

16. 5 steps to create a Telco Application

17. http://devspace.hsenidmobile.com/
Access Telco developer resources here

18. Coding Session for USSD API
Registration for the Application through USSD
Download sample application in http://devspace.hsenidmobile.com/webinars/#part-two

19. 6-7 June
Dialog Future World
Satellite event for the International Hackathon
A chance at the $30,000 prize pot
More info -
http://devspace.hsenidmobile.com/#event
Register –
http://tadhack.com/2014/register-hackathon/
Opportunities for Telco Application Developers
Telco Application Developer Hackathon

20. For more information
devspace@hSenidMobile.com
www.devspace.hsenidmobile.com
© 2014 hSenid Mobile. All rights reserved. Unauthorized usage of any material on this presentation without the explicit permission of hSenid Mobile is prohibited.