8 Features about E-Commerce website

1. Assignment no.1
Submitted to : Sir Ali Danial
Subject : E-commerce
Submitted by : Group “A”
Members :
Muhammad Jamshed 110
Muhammad Sohaib 120
Muhammad Ijaz 102
Rabbia Anwar 108
Saira Khaliq 122
BS-IT Evening “A” 7th

2. Topic :
 Access of an E-commerce website in terms of eight unique features
of E-commerce technology.
 Which feature does the website implement well.
 Which feature implement poorly.
 Memo for the CEO based on the suggestions from our side for
improvement of website.

3. Website
 We choose the website of “Crate & Barrel”.
 It is on the top in ranking of best 100 E-commerce websites.
 LEGAL NAME : Crate and Barrel
 WEBSITE URL: crateandbarrel.com
 INDUSTRY : Houseware & Furnishing
 RANK:1 of 100
 REVIEWED ON : March 16, 2012
 REVIEWED BY : Jamie Appleseed

4. 8 unique features of E-commerce:
 Ubiquity
 Global reach
 Universal standards
 Richness
 Interactivity
 Information density
 Personalization/ customization
 Social technology

5. Crate & Barrel in terms of 8 unique
features of E-commerce

6. Ubiquity
 Crate & Barrel provide ubiquity.
 There products are available just about everywhere.
 You can shop at your house any time you want through internet.
 Every product is available on there website.

7. Global reach
 Crate & Barrel permit transactions to cross cultural, regional and national
boundaries.
 They deliver there products worldwide conveniently and cost effectively.
 Shipment charges vary according to domestic and international shipping.

8. Universal standards
 The standards shared by all nations.
 The Crate & Barrel follow all the universal standards.
 One can easily find all details about the products and delivery terms of a
specific product.

9. Richness
 Complexity and content of a message.
 Crate & Barrel have provide best customer services.
 They have complete and detailed information about complex products.

10. Interactivity
 Two way communication between merchant and consumer on social
networks.
 Crate & barrel provide interactivity to there consumers on social networks
like Facebook and twitter.
 They also have there product information on there social pages.

11. Information density
 Total amount and quality of information available.
 Crate & barrel provide all types of information required by a consumer on
there E-commerce website.
 E-commerce website provide information in low cost.

12. Personalization/ customization
 Crate & Barrel provide personalized and customized products to the
consumers.
 They provide products to consumers according to there taste, preferences
and prior behavior.
 But they need to improve this feature little more

13. Social technology
 Allow user to share content worldwide.
 Crate & Barrel share there content worldwide. Anyone can access
information through there website and other social media pages.
 This allow them to create and distribute information worldwide.

14. Memo to the CEO of Crate & Barrel
 Date : 5 October , 2015
 To : CEO of Crate & Barrel
 From : Group “A”
suggestions from our side for improvement of website.
Thank you Sir for allowing us to write about your website. Your website is
excellent and fulfill most of the eight unique features of E- commerce. There is
a little bit need of improvement in personalization/ customization section. You
need to provide more customized products for users. we hope that you will
consider our suggestion and you must have option for live chat.
Thank you so much!