Teragren uses GreenWizard\'s MARKET Pro Solution to capture incremental business among LEED users.

1. Case sTUdy: Teragren
Teragren Uses greenWizard’s MarKeT® Pro solUTion
To CaPTUre inCreMenTal BUsiness aMong leed Users
since 1994, Teragren Has Been recognized
in the architectural & design Communities
as a Pioneer in Bamboo Flooring, Countertops,
Panels, and Veneer.
aBoUT Teragren
If you want to pick out companies in today’s
construction market that are truly green, check how
In 1994, Teragren pioneered the bamboo
long they have been in business. A company that’s six
flooring, countertop, panel and veneer industry
or seven years old is one that saw the green building in the United States. The company is recognized
movement upsurge early on. Well, how about a as a category leader by the architectural-and-
company that entered the green building business in design communities and by major retailers and
1994, 16 years ago? That’s Teragren. Over the last 16 distributors of floor-covering and panel-and-
years, the company has created a national reputation in veneer products. Teragren is also considered a
leader within the broader sustainable business
the architectural and design communities as a pioneer movement; it was named by Inc. Magazine
in bamboo flooring, countertops, panels, and veneer. as one of “The Green 50” companies that
In those years, Teragren has racked up a series of awards are setting the standard for environmentally
and accolades, such as inclusion on the prestigious friendly business, and one of the “Top Ten
Inc. Magazine “Green 50” list, while staying committed Greentrepreneurs” by Seattle Metropolitan
Magazine. All Teragren bamboo products
to developing and manufacturing beautiful bamboo
contribute to certification under the U.S.
products that: Green Building Council’s LEED rating system
• Reduce dependence on dwindling timber resources in four categories.
• Rely on rapidly renewable bamboo Learn more: www.Teragren.com
• dhere to stringent, environmentally
A
sensitive specifications
• Promote green building
• Help neutralize its own environmental footprint
The company has also made great strides in preparing its products
for use by architects, engineers, and contractors who are seeking
LEED® certification for their buildings. In fact, all of Teragren’s
bamboo products contribute to certification under the U.S. Green
Building Council’s LEED rating system in four categories.
“Teragren bamboo products all contribute to LEED certification
under MR Credit 6: Rapidly Renewable Materials,” said Ann J.
Knight, Co-Founder and Global Brand Director. “Moreover, all
of Teragren’s flooring products have been FloorScore®-certified.
That’s a standard that qualifies them to contribute to LEED® v3
IEQ credit 4.3: Low-Emitting Materials—Flooring Systems.”

2. “In fact, the reason we have thrived as a company in this very tough economy can be
attributed to two factors,” Ann J. Knight observed. “First, we offer beautiful, top-quality
products that delight our customers; that’s a given. But secondly, we have engineered
the products for LEED compliance, and we have prepared the required LEED
documentation so that our end users can apply for the LEED credits with ease.”
What makes Teragren’s products so advantageous to LEED users? First of all, Teragren’s
proprietary manufacturing adhesive emits less formaldehyde than allowed by U.S. OSHA,
European E0, CARB Phase 1 or CARB Phase 2, and Japanese JIS/JAS (F****) emissions
standards. Plus, many Teragren products are also available with such features as NAF
(no-added formaldehyde) and NAUF (no-added-urea formaldehyde) and FSC certification.
specifying green
Few companies are as well-positioned to sell to LEED users as Teragren; the company’s
diligence in preparing its products for the LEED market is as shrewd as it is admirable.
But even the best green products in the world would sit in the warehouse if they are not
correctly marketed. So with products prepped and LEED documentation ready, there was
one remaining challenge for Teragren, and it’s a very old-fashioned problem: How can
Teragren get in front of LEED users at the appropriate time in the product-specification
workflow? After all, if you search “green bamboo flooring” on the Web, you will see a flood
of undifferentiated results. So, to stand out from its competitors, and to reach green product
specifiers in a very unique way, Teragren engaged GreenWizard.
GreenWizard is the world’s only end-to-end workflow solution for green building materials
and LEED projects. Today, users of GreenWizards WORKflow® Pro solution can access an
online tool to search for, specify, and even purchase green products. But GreenWizard is
much more than a search engine that presents static catalog listing in its results.
GreenWizard’s tools are designed for workflow management, so that project-specific
records are automatically maintained for LEED certification, and LEED credits are dynamically
calculated for the product specifier as they spec out a project. To help project managers
in their adoption of LEED standards, GreenWizard recently announced that its team of
LEED APs now offers no-cost consultation to GreenWizard’s WORKflow® Pro subscribers
who are analyzing and documenting green building products.
The Product-Marketing solution
If WORKflow Pro is the software tool that product specificers use, what is available for
manufacturers and distributors to advance their cause with the specificers? Well, GreenWizard
has a workflow solution just for that, and it’s called MARKET Pro. Today, MARKET Pro software
is the only data-driven direct marketing solution that brings green building products
face-to-face with decision makers as they actively engage in projects. It is specifically
designed to present appropriate green products precisely at the point of specification,
and it has been described as a “dream solution” for companies like Teragren that have
done so much work to prepare and position their LEED-compliance offerings.

3. “We had the opportunity to simply list our products in GreenWizard’s green-
product database at no cost,” said Teragren’s Ann J. Knight, “but when we looked
at MARKET Pro’s capabilities, it was clear that we were willing to pay a small 2%
premium for business that we might not otherwise see. Today, MARKET Pro
delivers us incremental business, and since we are able to present our products
at the point of specification, it really has helped us grow market share.”
“Today we have around 50 products in the database, which includes seven
flooring product lines, and 20 bamboo plywood panel and veneer products,
as well as various types of worktop/countertops,” added Ann J. Knight. “As for
creating the catalog listings of our products within GreenWizard, it really was very
straightforward and easy to do. Today, since GreenWizard has so quickly gained
recognition and awareness as the green product database and workflow solution
for LEED users, we know that we are getting in front of a growing community of the
right people at the right time in the design-and-specification processes.”
LEED is a registered trademark of the U.S. Green Building Council.
All other trademarks are the property of their respective owners.
about greenWizard
GreenWizard, Inc. is a technology company that offers the most comprehensive web-based workflow
platform to architects, contractors, manufacturers, dealers and owners for green building. It presents
materials from thousands of suppliers at no cost to participants. GreenWizard’s WORKflow Pro software is
the only data-driven workflow solution helping the design and construction community by putting product
search, evaluation, selection, LEED credit modeling/assessment and LEED documentation capabilities at
their fingertips. MARKET® Pro software is the only data-driven marketing solution that brings green building
products face-to-face with decision makers in the design and construction community actively engaged in
projects. More info: www.greenwizard.com.