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Final Presentation
1.
Discovering Organics & Supporting
the Community Jamie Boyer New Media Drivers License ADV 420 – Section 703
2.
Competition & Campaign
Objective EXPAND CORE CUSTOMER BASE
3.
Big Idea Educate about
the benefits of organics foods Support of local farmers and community
4.
Target Audience
5.
Internet Marketing
AdWords SEO Email Newsletter CONTENT Website Banner Ad Blog
6.
Social Media Engage
Monitor Visualize
7.
Mobile • Scannable coupons •
Facebook “like” in-store for instant coupon • App development
8.
BUDGET
9.
Metrics for Success
Google Analytics Social Media – Likes & Follows Coupon Redemptions Customer Growth = SALES
10.
America’s Healthiest Grocery
Store