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Discovering Organics &
Supporting the Community
            Jamie Boyer
       New Media Drivers License
        ADV 420 – Section 703
Competition & Campaign Objective




EXPAND CORE CUSTOMER BASE
Big Idea

Educate about the benefits of
organics foods




                          Support of local farmers and
                          community
Target Audience
Internet Marketing
                                   AdWords

              SEO




  Email
Newsletter   CONTENT   Website


                                  Banner Ad

              Blog
Social Media




Engage  Monitor  Visualize
Mobile
• Scannable coupons
• Facebook “like” in-store for instant coupon
• App development
BUDGET
Metrics for Success

        Google Analytics


  Social Media – Likes & Follows


      Coupon Redemptions



Customer Growth = SALES
America’s
  Healthiest
Grocery Store

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