work

1. As you can see, the video quality isn’t very great on
your website’s video player. Implementing some
higher resolution videos could be beneficial and make
online journalism feel more immersive. The audio
quality is far below the ideal standard also, almost to
the point where it’s hard to understand what is going
on in the video.

2. • Many of the job offers presented via your
website don’t specify the salary at all, or even
indicate the company advertising the vacancy.
Whilst this may not necessarily be the
website’s fault, it would be beneficial to look
into this to create a more fluid and user
friendly job seekers experience. This is
especially relevant when attempting to attract
a younger audience to the website.

3. • There is lots of click bait on your website. Whether this
is intentional or not, it can be very frustrating when
clicking on an article only to find that the story is far
from what the headline suggests it will be. An example
of this is a title such as ‘boy cries for mum’s mercy’.
This really makes me want to find out what’s
happened, but then It’ll simply just be an article about
a kid not wanting to get out of bed for school in the
morning. While I understand that this is just a part of
the media and what is needed to gain an audience, it is
incredibly frustrating at this level, and makes me not
want to use your website.

4. • The general layout of the website is fairly drab and
blank looking. While I understand you are trying to
maintain a clean professional aesthetic, I feel that it
could do with a design overhaul. This would help to
attract a younger audience, using more colours and
exiting imagery rather than just stock images or images
sent in by Smartphone users who’ve happened to be in
the right place at the right time to capture some
incident. I do however understand that it can be
expensive to hire photographers and not always
particularly cost effective. Other than this though, it all
looks alright, and not too bad when compared to the
websites of tabloids such as the sun.

5. • There are simply too many adverts on your website.
While I understand that there needs to be sources for
revenue, it completely deducts from the experience
when there are just adverts all over the screen. What
particularly gets to me about this is that you have
adverts disguised as articles, that then redirect you to
other media outlets who’ve paid you to display their
articles on your site. This can be pretty annoying,
especially with some very obscene looking articles
being advertised, and I think it could harm your
business having such tacky looking adverts on display
for all your website’s users.