Slides about Web Analytics from the CASE V conference in Chicago Dec 2008.

1. Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03

3. If a tree falls in a forest and no one is around to hear it, does it make a sound?

4. Are you listening to what your visitors tell you?

5. ? How are you making web decisions?

6. What is the purpose of our website?

7. Alfred Sloan on a Professional Manager

9. What is Important?

10. Understanding Analytics Terms

13. Pageviews For more Info: doteduguru.com/case/pageviews

14. Avg. Time on Site

15. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

16. Traffic Types

17. Benchmarking

18. edurank.nucloud.com

19. Website Grader For more Info: doteduguru.com/case/grader

20. Benchmarking Google Analytics Society -> Education -> Colleges & Universities

22. Choosing an Analytics Package For more Info: doteduguru.com/case/compare

23. 10/90 Rule Avinash Kaushik Occam’s Razor

24. Google Analytics?

25. Installing Google Analytics For more Info: doteduguru.com/case/gabasics

26. Installing Google Analytics For more Info: doteduguru.com/case/codecheck SiteScan http://www.sitescanga.com/ WASP http://wasp.immeria.net/

29. Google Analytics Profile For more Info: doteduguru.com/case/gabasics

30. Standardizing Data What’s wrong with this picture?

31. Standardizing Data For more Info: doteduguru.com/case/filters

32. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/case/www www.wofford.edu or wofford.edu

33. Filter Because you don’t always want everything

35. Tracking and Tagging

36. Destination URL Tagging For more Info: doteduguru.com/case/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=case&utm_medium=presentation&utm_campaign=conference

38. Tracking Flash For more Info: doteduguru.com/case/flash

39. Tagging Audience Segments For more Info: doteduguru.com/case/tagging

40. Reports

41. Site Search Report For more Info: doteduguru.com/case/sitesearch

42. Keyword Report

43. Content by Title Report

44. Referring Sites Report

45. 404 Error Page Report For more Info: doteduguru.com/case/404

46. Advanced Segmentation For more Info: doteduguru.com/case/segment

48. Wait… There’s more

49. Offline Campaigns For more Info: doteduguru.com/case/redirects

51. For more Info: doteduguru.com/case/emailstats

52. For more Info: doteduguru.com/case/email

53. Blogs For more Info: doteduguru.com/case/blogs

54. RSS Statistics

55. ShareThis Tracking

56. Web Analytics 2.0 For more Info: doteduguru.com/case/analytics20

57. Ask Your Audience

59. Social Media For more Info: doteduguru.com/case/socialmediaintro doteduguru.com/case/socialmediaresearch doteduguru.com/case/socialmediamarketing

60. Monitor Social Media Growth For more Info: doteduguru.com/case/facebook

61. Do Numbers Have Value? For more Info: doteduguru.com/case/value

62. Monitor Social Media Growth For more Info: doteduguru.com/case/linkedin

63. Video Analytics

64. Monitoring Online Identity

65. RSS and Alerts For more Info: doteduguru.com/case/monitor

66. Viral Campaigns For more Info: doteduguru.com/case/viral

67. Web Analytics Rule #1 “Set Goals” #1

68. Web Analytics Rule #2 “Always Be Testing” #2

69. Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3

70. Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4

72. Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03 doteduguru.com/case Questions ?