We are starting to understand what immersive technology actually is, but what isn’t so clear is the potential impact it will have on so many aspects of our lives. This talk will not only highlight how it will affect us as individuals, but also how it will fundamentally change the way businesses operate. Key takeaways: Understand what immersive technology is, why it is so important and demystifying the difference between VR, AR, MR (and even XR)!, identify how immersive technologies will directly affect all of us over the next 5 to 10 years, explore game changing opportunities businesses have identified for using immersive technology.