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‘delivers the latest news and reviews regarding
technology and gadgets, in a way that will
interest the younger target audience, rather
than bore them.’




                                           James Carling
Brief- To create a magazine that is
self-financed through sales and/or
advertising, which appeals to the
16-25 age bracket


• Target Audience

• Production Values

• Financial Pressure
Interested in products such as:

• iPod/ iPhone
• Laptops
• Tablets
• Smartphones

and brands including:

• eBay
• Blackberry
• Apple
• Facebook
• Twitter
   Technology & Gadgets
Example from Stuff Magazine:
  Biggest gap was for technology magazines
• 1st & 2on T3Person Narrative
  Based nd & Stuff, world leading
   technology magazines
• Colloquiallatest technology, and future
   Write about language
• Bright colours
   possibilities

• Puns
Layout &
colour
scheme
   Imagery –
eye catching
  Kicker-
catches
attention

  Looks
more like an
advert
  Language
too technical
  More
colour
needed in
font
Language
more relevant
   Imagery –
eye catching
   Kicker-
‘short & sweet’


  Too much
text
  Not stuck to
colour scheme
  Not colourful
enough, looks
too bland
My magazine will be distributed
  in:
 Universities
 Colleges
 Local computer/ technology shops


                            In terms of printing:

                             Size: A4
                             Quality: 130 g/sm
                             32pp
Big and bold so     Identical, therefore
Sell lines using
audience            look professional
both pictures
immediately know
and text
the product
                     Female model
                     used, appeals to
Main sell line
                     both males and
includes question
                     females
Snapshots
Large                    of products
image
and
masthead                           Chance
                                   for
                                   readers
                                   to be
                                   involved




           Descriptive        Professional
           language           opinion
Masthead
uses        Images
magazine    used to
font        break up
            text
Play with
image
            Give
Two         preview of
columns     product
Although profit is
                                 small, brand image will be
               7935              built
   7352

                                Variety of costs involved in
                                creating the magazine:

                                Make-up Artist: £70
                        583     Studio Rental: £120

Expenditure   Income   Profit       Graphic Design: £1250
                                     Printing: £2986
Pitch- Plugged Magazine

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Pitch- Plugged Magazine

  • 1. ‘delivers the latest news and reviews regarding technology and gadgets, in a way that will interest the younger target audience, rather than bore them.’ James Carling
  • 2. Brief- To create a magazine that is self-financed through sales and/or advertising, which appeals to the 16-25 age bracket • Target Audience • Production Values • Financial Pressure
  • 3. Interested in products such as: • iPod/ iPhone • Laptops • Tablets • Smartphones and brands including: • eBay • Blackberry • Apple • Facebook • Twitter
  • 4. Technology & Gadgets Example from Stuff Magazine:  Biggest gap was for technology magazines • 1st & 2on T3Person Narrative  Based nd & Stuff, world leading technology magazines • Colloquiallatest technology, and future  Write about language • Bright colours possibilities • Puns
  • 5. Layout & colour scheme Imagery – eye catching Kicker- catches attention Looks more like an advert Language too technical More colour needed in font
  • 6. Language more relevant Imagery – eye catching Kicker- ‘short & sweet’ Too much text Not stuck to colour scheme Not colourful enough, looks too bland
  • 7. My magazine will be distributed in:  Universities  Colleges  Local computer/ technology shops In terms of printing: Size: A4 Quality: 130 g/sm 32pp
  • 8. Big and bold so Identical, therefore Sell lines using audience look professional both pictures immediately know and text the product Female model used, appeals to Main sell line both males and includes question females
  • 9.
  • 10. Snapshots Large of products image and masthead Chance for readers to be involved Descriptive Professional language opinion
  • 11. Masthead uses Images magazine used to font break up text Play with image Give Two preview of columns product
  • 12. Although profit is small, brand image will be 7935 built 7352 Variety of costs involved in creating the magazine: Make-up Artist: £70 583 Studio Rental: £120 Expenditure Income Profit Graphic Design: £1250 Printing: £2986

Notas do Editor

  1. Hello, my name is James Carling, and I’m here today to convince you that my ideas for your brief present the best solution for your organisations needs. I have named my magazine ‘Plugged’.
  2. The client I am producing my magazine for is The Northern Echo. Working for your company, I realise I will have to make sure that my magazine also appeals to your target audience. I understand that your target audience is different to mine, so I will...