Facebook marketing plan for Saudi Arabia. This Facebook marketing plan is designed for Olympic Industries limited.

1. FACEBOOK MARKETING PLAN
FOR
SAUDI ARABIA

2. Table Of Contents
1. Setting Facebook Marketing Goals
2. Pinpointing Target Audience
3. Setting The Budget
4. Content Strategy
5. Attractive Advertising Campaign
6. A/B Split Test
7. Measuring Performance

3. Step 1:
Setting Goals

4. Why We Are On Facebook Marketing?
Knowing what we want to achieve on Facebook marketing is
the first step toward success.
So, In the following a list of Business objectives is given that
can be achieved through Facebook marketing.
Business Objectives Facebook Marketing Objectives
Brand Awareness Reach
Increase Customer Base Consumption
Word of Mouth/Mouse Shares, Likes, Comments
Increase Sales Conversion

5. Specific Goals to Achieve
Specific Goals Objective
Deadline
100 - 1000 Followers Brand Awareness 1-3 months
1000 - 2000 Followers
Increasing Follower
Base
3-6 months
2000 - 4000 Followers
Special offers for
fan followers 6-12
•We would like to Achieve the following specific
measurable goals during one year period:

6. Developing Facebook Page
For initiating Facebook campaign and developing a fan base,
We must open a Facebook fan page targeting KSA.
For Brand Awareness initially we may start following official
Facebook page -
 Olympic Arabia/Olympic Saudi Arabia/Olympic
Middle East
In the course of time we may increase our fan pages
depending on market demand.

7. Step 2:
Pinpointing Target
Market

8. Pinpointing Target Audience
Facebook marketing is useless if we aren’t reaching the right people.
That’s why getting the right target audience is so important!
We just have to know how to find the right audience.
So where do we start? If we have a basic idea of who is our target
audience is, we can start building an audience in Facebook Ads
Manager.
A big pond doesn’t necessarily mean you’ll catch bigger fish. In fact, it
may make it more difficult to find the right fish.

9. Our Target Market
• Bangladeshi who are staying in KSA
• Most of them are connected with Facebook, WhatsApp etc.
• Most of the Bangladeshi who are staying in KSA are middle aged.

10. Step 3:
Facebook Marketing
Budget

11. Budgeting
Depending upon the goal of our Facebook marketing plan, we may
allocate the following budget for one year.
Specific Goals Action Plans Deadline
Budget (US
Dollar)
100 - 1000
Followers
Page like Adds
&Boosted Post
1-3 months 600
1000 - 2000
Followers
Increasing Follower
Base
3-6 months
600
2000 - 4000
Followers
Special offers for
fan followers
6-12 800

12. Step 4:
Facebook Marketing Content
Strategy

13. What Content Will We Create?
Content Types We Will Create:
Entertaining
Informative
User Generated Content (UGC)
Initiating Teaser Campaign
Promote products/services
Promote contests/Giveaway

14. Facebook Marketing Posting
Frequency
Network Posts Per Day Posts Per Week
Facebook 1-2 5-10
We may follow the below posting frequency to get more likes
and greater engagement.

15. Step 5:
Engaging Adds
Development

16. Facebook Advertising Development
As our target market is Bengali speaking people so the text of our
advertisement should be Bengali.
We may also use English along with Bengali text to reach other
foreign nationals residing and working in KSA.
Customize Add campaign targeting Bangladeshi nationalities residing
in KSA.

17. Facebook Advertising Development
As we are planning to start brand new facebook page in KSA, so page
like adds would be a right choice.
For page like adds we will follow the below criter of
add development-
 Image size should be 1200 x 444 pixels
 Images cannot contain more than 20% text.

18. Step 6:
A/B Split Test

19. A/B Split Test
A/B split test is the process of comparing small variations of a
strategy to figure out which aspects work the best.
Through our testing, we will track-
Which days and times are best to post?
What types of content resonate best with our audience ?
Which ads are most effective?

20. Step 7:
Facebook Marketing
Measurement

21. Facebook Marketing Measurement
It’s no secret that people love interacting with brands.
In fact, 71% of consumers who have had positive social media
interaction with a brand are likely to recommend it to others!
So, It is very important to measure and monitor the performance to
respond to comments and messages on regular basis.
Another benefit to daily monitoring is catching errors quickly.
We may go to Facebook insight to get the actual scenario of
Facebook marketing.

22. Facebook Marketing Measurement
We may follow the below parameter to measure the the
performance of our add campaign-
[ ] Likes
[ ] Shares
[ ] Comments
[ ] Clicks
[ ] Engagement Rate
[ ] Video Views

23. 90-Day Progress
Network Page Likes /
Followers
% Growth
Facebook ????? ????

24. Notes & Findings
What went well with our strategy?
What went wrong with our strategy?
How can we improve our strategy?

25. Thanks