How To Survive Content Envy — AAF Tampa July 2015
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CONTENT ENVY n. The desire to create content marketing at the same quality and/or quantity of another brand. Join Jason Keath from Social Fresh Conference, to learn how to better identify the causes of Content Envy and Content Fatigue and how to survive it.
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How To Survive Content Envy — AAF Tampa July 2015
- 3. Educate, Inspire, Improve Results
- 4. Social Fresh Conference • Online audience of 200k a month • 17th conference • Longest running social marketing conference • One track • Top content • Average attendee in social for 5+ years • Social Toolkit Podcast • Social Fresh Tip Newsletter @jasonkeath
- 5. CONTENT ENVY n. The desire to create content marketing at the same quality and/or quantity of another brand.
- 6. ENVY
- 8. ENVY SCALE
- 9. @jasonkeath
- 10. @jasonkeath
- 12. @jasonkeath
- 15. CONTENT FATIGUE n. The desire to stop creating content. Forever. Seriously. Leave me alone, I hate blogging and Twitter and I never want to see another infographic again.
- 16. @jasonkeath
- 17. s @jasonkeath
- 19. The secret to being more creative is spending more time on a problem than others are willing to spend. @jasonkeath
- 21. @jasonkeath
- 23. Focus More Time on Less Content @jasonkeath
- 24. 1. The Vanilla Ice Content Mindset Focus On One Big Hit (intentionally)
- 26. @jasonkeath
- 27. @jasonkeath
- 28. 2. One Homerun per Quarter
- 31. Master the 80/20 Rule@jasonkeath
- 34. 4. Borrow, Steal, Partner @jasonkeath
- 35. Books serve to show a man that his original thoughts are not very new after all. ― Abraham Lincoln @jasonkeath
- 38. @jasonkeath
- 39. @jasonkeath
- 44. 7. Repurpose and Repost @jasonkeath
- 47. @jasonkeath 10 TOOLS That Make Content Easier 1. Office camera, office smart phone, office content studio 2. Screenflow (video capture and editing) 3. GoToWebinar 4. Shutterstock, Canva, Phhhoto, Pablo 5. Curation Tools: FB Group, Twitter, Quora, Google Form 6. Content Management (Oracle/Compendium/Kapost) 7. Buffer, Edgar, Dlvr.it, Twibble 8. Coschedule, Edit Flow 9. Keyword research (Google, Spyfu, Youtube) 10.Native Ads (for testing) 11.BONUS: Internal email, hashtag, suggestion box
Notas do Editor
- Our purpose as a company is to… educate, inspire, and improve results for social marketers. We are not an agency. We do not take clients. We have free training through our blog and webinars. Paid online training through our Academy. And paid in person training at our conferences and workshops.
- The Social Fresh business.
- They post 10 times to Facebook each day. They blog 5 times a day. They posted an original brand art image every day for 100 days. We should do that.
- This is only the start of the problem though. It is compounded by a few additional industry trends that exacerbate Content Envy’s effect.
- Content fatigue comes from this overwhelming pressure we put on a business to create and create more and more content at a higher and higher level on more platforms with no strategy, and oh yeah, we need better results. This leads to a lack of creativity. A lack of surprise and delight. No human touch. This leads to overwhelming mediocrity of content.
- Leads to overwhelming mediocrity
- Quality content from Southwest
- Creativity takes time Discuss Small Business vs Large Business
- Pareto Principle 80% of land in italy was owned by 20% of people 80% of pareto’s pea pod crop was harvested from 20% of the healthiest best pods Capitalism takes over all the good analogies. 20% of your customer create 80% of the revenue 20% create 80% of your complaints Find the 20% that create a much larger impact on your business, good or bad. Customers, products, marketing, everything. It is a tool for refocusing your time on what matters most.