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Blogging For Customer Action
- 10. #PCB6 “When your content helps someone, it puts them on your team.”
- 12. #PCB6 “The longer you keep fans reading the more likely they will convert.”
- 13. Let’s Regroup CORE QUESTIONS ANSWERS 1. Who do I want to help? 1. Audience 2. How can I be helpful? 2. Content 3. What do I want the blog 3. Action to accomplish?
- 15. Examples of Actions 1. Subscribe 2. Buy a product or service 3. Complete a sales lead form 4. Return to the site 5. Continue to the next page 6. Sign up as a member
- 16. A B HEADLINE ACTION
- 17. HEADLINES
- 18. #PCB6 “Your headline is your elevator pitch.”
- 19. The 4U Headline Approach 1. Useful 2. Urgent 3. Unique 4. Ultra Specific
- 20. Rules For Better Headlines 1. Add emotion 2. Add specificity 3. Add results 4. Add authority 5. Add intrigue 6. Simplify
- 22. Rumors that Microso0 May Buy Yahoo, but No Confirma9on Yet Microsoft Buying Yahoo?
- 23. Idol Finale Ra9ngs Well Up From Last Year's Ra9ngs Idol Ups Finale Viewership By 5 Million
- 24. The Keys to A Perfect Cover LeJer For Your Job Search 5 Cover Le9er Killers Is Your Cover Le9er Keeping You Unemployed?
- 25. How To Write Great Headlines The Cheater's Guide To WriEng Great Headlines 7 Secrets From Headline WriEng Experts
- 26. CONTENT
- 27. #PCB6 “Your headline leads to content leads to content leads to ACTION.”
- 28. How To Build A Post 1. 1-3 sentence paragraphs 2. Photos 3. Bullets 4. Questions 5. Sub-headings 6. Single-line and single-word paragraphs
- 29. Portioning
- 30. Photos 1. Always use an intro image 2. Align images to the right 3. Use full width images 4. Use photos 5. Use people 6. Tell stories 7. Use screen shots
- 31. WRITING
- 32. 4 Example Post Types 1. Opinion 2. How To’s 3. Lists 4. Research
- 33. Great Blog Writing 1. Is Short 2. Avoids description openings 3. Is instructional 4. Has emotion 5. Has personality 6. Does not waiver 7. Makes your posts easy to scan 8. Spends time on headlines
- 34. CALLS TO ACTION
- 35. Your Blog is a LANDING PAGE
- 36. Make a clear ask & OFFER VALUE
- 37. Where? 1. Top of sidebar 2. Post footer 3. Blog footer 4. About page 5. Resource pages 6. Inline text 7. Top resources 8. Feature box 9. Pop-up box
- 38. Calls To Action
- 39. Calls To Action
- 40. Calls To Action
- 41. Calls To Action
- 42. Calls To Action
- 43. CLOSING THOUGHT
- 44. #PCB6 “Your blog exists to make your readers look cool.”
- 45. Continued Reading BRAND EXAMPLES TRAINING • Seomoz • Problogger • Kissmetrics • Copyblogger • Hubspot • ChrisBrogan.com • Wildfireapp • SocialFresh.com