SlideShare uma empresa Scribd logo
1 de 11
JAIRO TAPIA SANCHEZREF WEB:http://goo.gl/a58Mv1
Nueva ACTITUD de los CLIENTES
CARACTERÍSTICAS
❏ USUARIO MAS INDEPENDIENTE
❏ ESTÁN MEJOR INFORMADOS
❏ POSEEN UN NIVEL DE EXIGENCIA TREMENDO
❏ UTILIZA MUCHO INTERNET EN PROCESOS DE COMPRA
DIARIO
BENEFITS OF EFFECTIVE DIGITAL MARKETING
BENEFITS OF EFFECTIVE DIGITAL MARKETING
➢ Brand Equity
➢ Sales Growth
➢ Customer Service
➢ Media Buys
➢ Consumer Insights
BRAND EQUITY
IMPROVEMENT IN BRAND PERCEPTION:10% OR MORE
SALES GROWTH
REACHING CONSUMERS MORE EFFECTIVELY
CUSTOMER SERVICE
IMPROVING CUSTOMER SERVICE THROUGH SOCIAL MEDIA
MEDIA BUYS
SHIFTING MONEY TO MORE EFFICIENT CHANNELS
CONSUMER INSIGHTS
IMPROVING PRODUCTS BY LISTENING TO WHAT CONSUMERS WANT
CONTACTOS
jtapia
SÍGUEME

Mais conteúdo relacionado

Mais procurados

How to sell on Go Sport marketplace
How to sell on Go Sport marketplaceHow to sell on Go Sport marketplace
How to sell on Go Sport marketplaceLengow
 
Three Ways to Re-Market Smarter webinar slides
Three Ways to Re-Market Smarter webinar slidesThree Ways to Re-Market Smarter webinar slides
Three Ways to Re-Market Smarter webinar slidesWhatCounts, Inc.
 
Webinar:How to drive eCommerce growth with post purchase experience
Webinar:How to drive eCommerce growth with post purchase experienceWebinar:How to drive eCommerce growth with post purchase experience
Webinar:How to drive eCommerce growth with post purchase experienceSakshi Singh
 
Trouvus Recommendations Plug-In for Magento
Trouvus Recommendations Plug-In for Magento Trouvus Recommendations Plug-In for Magento
Trouvus Recommendations Plug-In for Magento Trouvus
 
Conversion Success Stories-Chris Caputo
Conversion Success Stories-Chris CaputoConversion Success Stories-Chris Caputo
Conversion Success Stories-Chris Caputoadtech_fan
 
Joao Teixeira - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Sessions
Joao Teixeira - eCommerce DAY GLOBAL Online [Live] Experience - Keynote SessionsJoao Teixeira - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Sessions
Joao Teixeira - eCommerce DAY GLOBAL Online [Live] Experience - Keynote SessionseCommerce Institute
 
ChannelSight - Driving actionable insight
ChannelSight - Driving actionable insightChannelSight - Driving actionable insight
ChannelSight - Driving actionable insightChannelSight
 
COSLA for Chapter 10: Omnichannel Marketing
COSLA for Chapter 10: Omnichannel MarketingCOSLA for Chapter 10: Omnichannel Marketing
COSLA for Chapter 10: Omnichannel Marketingstephenlm
 

Mais procurados (9)

How to sell on Go Sport marketplace
How to sell on Go Sport marketplaceHow to sell on Go Sport marketplace
How to sell on Go Sport marketplace
 
Magento development
Magento developmentMagento development
Magento development
 
Three Ways to Re-Market Smarter webinar slides
Three Ways to Re-Market Smarter webinar slidesThree Ways to Re-Market Smarter webinar slides
Three Ways to Re-Market Smarter webinar slides
 
Webinar:How to drive eCommerce growth with post purchase experience
Webinar:How to drive eCommerce growth with post purchase experienceWebinar:How to drive eCommerce growth with post purchase experience
Webinar:How to drive eCommerce growth with post purchase experience
 
Trouvus Recommendations Plug-In for Magento
Trouvus Recommendations Plug-In for Magento Trouvus Recommendations Plug-In for Magento
Trouvus Recommendations Plug-In for Magento
 
Conversion Success Stories-Chris Caputo
Conversion Success Stories-Chris CaputoConversion Success Stories-Chris Caputo
Conversion Success Stories-Chris Caputo
 
Joao Teixeira - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Sessions
Joao Teixeira - eCommerce DAY GLOBAL Online [Live] Experience - Keynote SessionsJoao Teixeira - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Sessions
Joao Teixeira - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Sessions
 
ChannelSight - Driving actionable insight
ChannelSight - Driving actionable insightChannelSight - Driving actionable insight
ChannelSight - Driving actionable insight
 
COSLA for Chapter 10: Omnichannel Marketing
COSLA for Chapter 10: Omnichannel MarketingCOSLA for Chapter 10: Omnichannel Marketing
COSLA for Chapter 10: Omnichannel Marketing
 

Destaque

Creative Actuarial Resume
Creative Actuarial ResumeCreative Actuarial Resume
Creative Actuarial ResumeMichael Dixon
 
Intro To Business Outline
Intro To Business OutlineIntro To Business Outline
Intro To Business OutlineJunXiang97
 
Polos a tierra danilo
Polos a tierra daniloPolos a tierra danilo
Polos a tierra danilodanilo rios
 
EPA's Final Rule Forcing O&G Drillers to Capture Tiny Amounts of Fugitive Met...
EPA's Final Rule Forcing O&G Drillers to Capture Tiny Amounts of Fugitive Met...EPA's Final Rule Forcing O&G Drillers to Capture Tiny Amounts of Fugitive Met...
EPA's Final Rule Forcing O&G Drillers to Capture Tiny Amounts of Fugitive Met...Marcellus Drilling News
 
Organizadores graficos de los lazos comunes
Organizadores graficos de los lazos comunesOrganizadores graficos de los lazos comunes
Organizadores graficos de los lazos comunesdarmarce17
 
Microservices security CSA meetup ppt 10_21_2015_v2-2
Microservices security CSA meetup ppt 10_21_2015_v2-2Microservices security CSA meetup ppt 10_21_2015_v2-2
Microservices security CSA meetup ppt 10_21_2015_v2-2Vishwas Manral
 
IT Financial Management Series - Part 1: Defining a Model to Effectively Run ...
IT Financial Management Series - Part 1: Defining a Model to Effectively Run ...IT Financial Management Series - Part 1: Defining a Model to Effectively Run ...
IT Financial Management Series - Part 1: Defining a Model to Effectively Run ...UMT
 
Guccifer 2.0 the DNC Hack, and Fancy Bears, Oh My!
Guccifer 2.0 the DNC Hack, and Fancy Bears, Oh My!Guccifer 2.0 the DNC Hack, and Fancy Bears, Oh My!
Guccifer 2.0 the DNC Hack, and Fancy Bears, Oh My!ThreatConnect
 
Cloud Foundry - Second Generation Code (CCNG). Technical Overview
Cloud Foundry - Second Generation Code (CCNG). Technical Overview Cloud Foundry - Second Generation Code (CCNG). Technical Overview
Cloud Foundry - Second Generation Code (CCNG). Technical Overview Nima Badiey
 
Alzheimers conference newport d agostino may 2014 v2
Alzheimers conference newport d agostino may 2014 v2Alzheimers conference newport d agostino may 2014 v2
Alzheimers conference newport d agostino may 2014 v2Dominic D'Agostino
 
AppSec And Microservices
AppSec And MicroservicesAppSec And Microservices
AppSec And MicroservicesSam Newman
 
【Potatotips #26】Replace EventBus with RxJava/RxAndroid
【Potatotips #26】Replace EventBus with RxJava/RxAndroid【Potatotips #26】Replace EventBus with RxJava/RxAndroid
【Potatotips #26】Replace EventBus with RxJava/RxAndroidHiroyuki Kusu
 
BOARD MEETINGS COMPANIES ACT,2013
BOARD MEETINGS COMPANIES ACT,2013BOARD MEETINGS COMPANIES ACT,2013
BOARD MEETINGS COMPANIES ACT,2013Proglobalcorp India
 
Modulo impacto en suelos 2013 parte 2
Modulo impacto en suelos 2013 parte 2Modulo impacto en suelos 2013 parte 2
Modulo impacto en suelos 2013 parte 2Carlos Mendez
 

Destaque (19)

Creative Actuarial Resume
Creative Actuarial ResumeCreative Actuarial Resume
Creative Actuarial Resume
 
Corretor Global
Corretor GlobalCorretor Global
Corretor Global
 
Intro To Business Outline
Intro To Business OutlineIntro To Business Outline
Intro To Business Outline
 
Polos a tierra danilo
Polos a tierra daniloPolos a tierra danilo
Polos a tierra danilo
 
Usos del internet
Usos del internetUsos del internet
Usos del internet
 
EPA's Final Rule Forcing O&G Drillers to Capture Tiny Amounts of Fugitive Met...
EPA's Final Rule Forcing O&G Drillers to Capture Tiny Amounts of Fugitive Met...EPA's Final Rule Forcing O&G Drillers to Capture Tiny Amounts of Fugitive Met...
EPA's Final Rule Forcing O&G Drillers to Capture Tiny Amounts of Fugitive Met...
 
Organizadores graficos de los lazos comunes
Organizadores graficos de los lazos comunesOrganizadores graficos de los lazos comunes
Organizadores graficos de los lazos comunes
 
Microservices security CSA meetup ppt 10_21_2015_v2-2
Microservices security CSA meetup ppt 10_21_2015_v2-2Microservices security CSA meetup ppt 10_21_2015_v2-2
Microservices security CSA meetup ppt 10_21_2015_v2-2
 
IT Financial Management Series - Part 1: Defining a Model to Effectively Run ...
IT Financial Management Series - Part 1: Defining a Model to Effectively Run ...IT Financial Management Series - Part 1: Defining a Model to Effectively Run ...
IT Financial Management Series - Part 1: Defining a Model to Effectively Run ...
 
UML
UMLUML
UML
 
La segunda guerra mundial
La segunda guerra mundialLa segunda guerra mundial
La segunda guerra mundial
 
Guccifer 2.0 the DNC Hack, and Fancy Bears, Oh My!
Guccifer 2.0 the DNC Hack, and Fancy Bears, Oh My!Guccifer 2.0 the DNC Hack, and Fancy Bears, Oh My!
Guccifer 2.0 the DNC Hack, and Fancy Bears, Oh My!
 
Cloud Foundry - Second Generation Code (CCNG). Technical Overview
Cloud Foundry - Second Generation Code (CCNG). Technical Overview Cloud Foundry - Second Generation Code (CCNG). Technical Overview
Cloud Foundry - Second Generation Code (CCNG). Technical Overview
 
Alzheimers conference newport d agostino may 2014 v2
Alzheimers conference newport d agostino may 2014 v2Alzheimers conference newport d agostino may 2014 v2
Alzheimers conference newport d agostino may 2014 v2
 
AppSec And Microservices
AppSec And MicroservicesAppSec And Microservices
AppSec And Microservices
 
Cenozoico
CenozoicoCenozoico
Cenozoico
 
【Potatotips #26】Replace EventBus with RxJava/RxAndroid
【Potatotips #26】Replace EventBus with RxJava/RxAndroid【Potatotips #26】Replace EventBus with RxJava/RxAndroid
【Potatotips #26】Replace EventBus with RxJava/RxAndroid
 
BOARD MEETINGS COMPANIES ACT,2013
BOARD MEETINGS COMPANIES ACT,2013BOARD MEETINGS COMPANIES ACT,2013
BOARD MEETINGS COMPANIES ACT,2013
 
Modulo impacto en suelos 2013 parte 2
Modulo impacto en suelos 2013 parte 2Modulo impacto en suelos 2013 parte 2
Modulo impacto en suelos 2013 parte 2
 

Último

Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...RKavithamani
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991RKavithamani
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 

Último (20)

Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application )
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 

Digital marketing jairon tapia