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Emprendimiento y Diseño

Diseño y
Modelo de Negocios
Jairo
Rodríguez
Mera

HIBtools
Herramientas
Emprendimiento
y Diseño
http://business-model-design.blogspot.com
Que esta sobre

el menu
hoy?
El alquimista de innovacion en modelo de negocios
primero: cuales son sus
expectativas para hoy?
Ejemplo de
innovacion en
modelo de
negocios
Sistema de tratamiento de aguas sucias
waste water
treatment
offer
system

distribution
Vendedores
channel

revenue
Vendedores
stream
ocacionales

Canadian
customer
mining
segment
sites
idea!
total waste water
sell waste water
treatment
treatment system
management

sales force

recurring
one time
servicefee
sales fee

Canadian
mining sites
hagamos

un ejercicio
Para entender
distribution
channels

client
segments

consulting
your offers

personal
your channels
network

banking
your client
executives
segments

banking
knowledge

dedicated
website

banking
professionals

offers

training
program
partner
suppliers
network

water
core
treatment
capabilities
knowledge

build
core activities
treatment
systems

production
costs
costs

client
follow-up
relationship
sell waste
water
treatment
system

sales force

one time
sales fee

Canadian
mining sites
suppliers

water
error free
treatment
systems
knowledge
development

build
dispatch
treatment
repair teams
systems

variable costs
production
of repair
costs
services

follow-up
call center

total waste water
treatment
management

sales force

recurring
service fee

Canadian
mining sites
Plantilla del modelo de negocios
Contextualizacion
Problema
de
mercado

Entorno
Sector

Mercado

Gestión

Relaciones

Red de
aliados

Producto
Propuesta
de valor

Tecnología
Recursos

Operaciones

Cliente
s

Distribución

Operacio
nes

Ventas

Tecnología
Riesgos
Riesgos
Finanzas
Costos

Finanzas

Factibilidad
Factibili
dad
Lo basico de
identificar y mejorar el
modelo de negocios
1. describe it

2. discuss it

3. improve it

4. implement it
1. describe it
1%
Strategy

18%

300%

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risus ut egestas pulvinar, lectus ante feugiat quam, sit amet congue odio lacus ac ipsum. Aliquam suscipit, est ut volutpat vulputate, nulla felis
pulvinar libero, non ornare libero ipsum tristique tortor. Fusce sed lorem vitae justo feugiat malesuada. Donec aliquet. Vivamus semper eros nec
diam. Vivamus sem arcu, imperdiet nec, congue ac, scelerisque vel, nulla. Donec et mauris. Integer a nulla vulputate pede consequat euismod.
Praesent molestie urna nec leo. Proin eros. Maecenas ac sem nec dui sodales tempus. Maecenas suscipit egestas velit. Suspendisse vel tortor.
Proin imperdiet, sem nec aliquet ultrices, nunc est egestas eros, non hendrerit magna eros eget augue. Maecenas sed leo vitae leo faucibus
vulputate. Proin dignissim eros at augue.

Text

Text

Nam luctus nulla non nibh. Nam at lorem ac mauris laoreet viverra. In placerat consequat nunc. Donec rhoncus nunc ac urna. Integer vestibulum
condimentum orci. Fusce velit turpis, malesuada quis, scelerisque ut, eleifend vitae, ipsum. Vestibulum eu erat. Vestibulum justo nisl, tincidunt
et, semper vel, tristique quis, eros. Vestibulum tempus, massa vel consectetuer congue, erat magna consequat purus, a facilisis orci nibh vitae
purus. Nam tincidunt venenatis ligula. Nunc orci nulla, ornare quis, lobortis viverra, dapibus at, turpis. Suspendisse sit amet nisl at enim tincidunt
blandit. Curabitur augue est, suscipit sed, egestas sit amet, vehicula vitae, tellus. Maecenas nec metus vel nisi interdum pellentesque.

Text
Development plan


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amet lacus. Pellentesque metus tortor, ullamcorper vitae, lobortis vel, euismod in, mi. Ut laoreet, tellus laoreet blandit mollis, massa purus posuere purus, quis
molestie ligula massa eu metus. Duis placerat, nulla sit amet ornare interdum, neque nunc mollis leo, vitae porttitor mi orci sit amet neque. Donec at enim. In
facilisis tellus gravida ligula. Phasellus ut lorem. Pellentesque ac tortor eget augue suscipit ullamcorper. Aenean eleifend porta orci.



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elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Maecenas vel enim et metus semper fringilla. Donec ornare arcu.
Maecenas faucibus ligula convallis nibh. Mauris dui quam, congue eu, commodo nec, tristique in, enim. Nulla auctor semper urna. Quisque a elit eu purus
iaculis vestibulum. Aliquam dictum risus at odio. Fusce at lorem et elit faucibus placerat. Aenean velit. Proin elit odio, blandit et, scelerisque quis, pulvinar a,
dui. Nunc magna dolor, bibendum ut, accumsan congue, tincidunt sit amet, neque. Proin consequat tincidunt lacus. In urna dui, congue nec, tincidunt sit amet,
facilisis imperdiet, lorem.



Morbi sed nibh. Vivamus vitae dolor. Ut bibendum volutpat mi. Pellentesque quis magna non lectus elementum pretium. Aliquam quis est vitae arcu consequat
fringilla. Cras magna risus, placerat eget, egestas consectetuer, ornare vel, felis. Nam ornare justo id orci mattis ultricies. Morbi luctus. Ut pretium odio ac
libero. Nunc sollicitudin pharetra lorem. Aenean scelerisque, lacus eget ullamcorper scelerisque, ipsum urna viverra mi, eget viverra quam eros eget velit. Ut
lacinia feugiat purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Etiam nunc nisl, aliquam blandit, luctus id,
commodo laoreet, sem. Phasellus sit amet orci ut sapien vulputate pellentesque. Pellentesque dapibus purus et quam. Nam sit amet magna in neque dignissim
sodales. Aenean non justo nec magna lobortis volutpat.

12%

Words

we don’t really know how to
2. discuss it
but there is no common language
3. improve it
we don’t really
have the tools
4. implement it
Ok

Here

Here

CEOs
10°
Managers
60°

everything else than planned

Staff
360°
el

principal

reto
Pensar fuera de la caja
“ insanity: doing the same

thing over and over again
and expecting different
results
Albert Einstein

”
Facilitando la
innovacion en el
modelo de negocios
user-centered
creativity & exploration
interdisciplinary approach
strategic fit
mas ejemplos
what’s the connection?
client
relationship

partners

precision
microengineering

activities

costs

mechanical
joints
watches

channels

revenue
streams

luxury
patients
buyers
Cemex example
client
relationship

partners

on time
core
competencies
delivery

fleet
activities
management

costs

cement delivered
cement by
during time
cubic meter
window

channels

revenue
streams

builders
Los procesos del
diseño del modelo
de negocios
1. identify interdisciplinary stakeholders
-> set-up team
2. understand (business) environment
–> frame problem
3. suspend reality
-> ideate
4. bring back reality
-> prototype
5. chose suitable design
-> decide
6. execute
-> project portfolio
7.

evaluate, learn and redesign
-> manage improvement
all photos from Flickr
under a creative commons license
authors indicated in comment page of ppt
anexo I
otro
Algunos ejemplos
Goldcorp
“geology prize”
500’000 $US
exploiting
mines

CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS

mining
research

DISTRIBUTION
CHANNELS

low costs through
open exploration

REVENUE
STREAMS

Goldcorp publicly shared all of its geological data and
offered US$ 500’000 in prizes for determining where they
might find the next 6 million ounces of gold
from copyright to creative commons
Skype

“eBay”

deliver voice &
video quality

website

free VoIP & value
added services

global
(non segmented)

software
development

internet

software
development

large scale
low margin

free voice-over-IP VoIP telephony &
value-added services
1291 Cityhomes

low-cost hotel/rental in New York City

young
curious
Swiss

CUSTOMER
RELATIONSHIPS

apartment
owners

keep down
costs

renting out
rooms

low cost
accommodation
New York

DISTRIBUTION
CHANNELS

find demand

low cost

rents

the cost
sensible
Tecnovate
“import” young
curious
Europeans to
India to work

keep down
costs

ACTIVITY
CONFIGURATION

low cost

CUSTOMER
RELATIONSHIPS

low-cost multilingual call
center
outsourcing

DISTRIBUTION
CHANNELS

European
corporations

REVENUE
STREAMS

business process outsourcing “up-side down” in India
from bloated head to the long tail
INFRASTRUCTURE
CORE
CAPABILITIES

increasing the
number of mobile
phone users with
the right profile to
increase the
value for
advertisers

PARTNER
NETWORK

mobile network
operator that
“rents out”
capacity to Blyk

VALUE
CONFIGURATION

finding and
contracting
advertisers

CUSTOMER
RELATIONSHIP

OFFER

regular ad
messages via
mobile phone

VALUE
PROPOSITION

FREE advertising
supported mobile
telephony
access to a pool
of targeted young
advertising public

TARGET
CUSTOMER

DISTRIBUTION
CHANNEL

subscribers fill
out profile on the
Internet
sales force

marketing to
mobile users with
an interesting
advertising profile

marketing
COST
STRUCTURE

FINANCE

CUSTOMER

paying mobile
phone minutes
advertising fees
REVENUE
STREAMS

the young and the
hip
advertisers
BIENVENIDOS al CLUB de los que QUIEREN
CAMBIAR el MUNDO! 
Jairo
Rodríguez
Mera

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26 --qué necesitan los clientes
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