Evolution of digital marketing in world and new trend of meme marketing technique adopted by brand to create brand image among potential customers. detailed information on brand and meme strategy.

1. Meme Marketing Evolution

2. Flow of content
• Introduction to marketing
• Digital marketing
• Meme marketing
• Impact on potential customers
• Benefits of meme marketing
• Limitations of meme marketing
• Meme marketing tips
• Conclusion

3. Introduction to marketing
• Marketing is the process of getting potential clients or customers interested in your products
and services. Marketing involves researching, promoting, selling, and distributing your products
or services.
• Brand marketing- Brand marketing is the process of establishing and growing a relationship
between a brand and consumers.

4. Digital marketing
• Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and
other forms of digital communication.

5. Digital
marketing
Social media
marketing
Content
marketing
Viral
marketing
Influencer
marketing
Content
marketing
Pay per click
Search
engine
optimization

6. Meme marketing

7. Memes and brand strategy
• It is said that millennial spend around 200 minutes online every
day and as memes in the digital space are booming there is
very less chance that there will be anyone who will not be
exposed to memes.

8. The pulse of youth
• Memes are noteworthy because they share emotions, it’s like a
language amongst the younger population. Audience use memes to
express their feelings and emotions. Below are some statistics
according to the report of YPulse’s social media behaviours survey.

9. It’s impact on potential customers
• Memes affects the purchase intentions of consumers through
strengthening their attitude.
• It also helps an individual to develop emotions towards the product
or give some additional exposure, which further leads to more
potential consumers to know about the brand, expanding brand
awareness.

10. Benefits of Meme marketing

11. limitations
• Legal Rights- It is important to research the rights to all social
memes before leveraging them into advertising or branding.
• Short-Lived- Memes are short-lived. While they capture a large
audience, a meme does not stay relevant or humorous for a long
time.
• Unwanted Negativity

12. Meme marketing tips
1. Know your audience
2. A brand voice
3. Do not get offensive
4. Simplicity
5. Strike with viral trends

13. Conclusion
• Memes are essentially a clever and witty take of brands or
individuals on the ongoing pop culture. Their sarcastic
approach makes it a popular tool. Witnessing the increasing
popularity of memes, brands now want to exploit this tool to
their benefit.

14. Thank you..