3. As a business owner, you know how hard it is to keep up with all the
different social media platforms. Things keep changing, and it makes it
more difficult to create a cohesive Social Media Marketing strategy for
your brand. Many businesses have been through all these before. So, they
can definitely provide us some guidance. We asked the Pros for their top
social media tips, and here’s what they have to offer:
4. Increase your reach using social media
advertising
Use social media advertising to grow your reach. Investing
for social media ads is a vital part of any Social Media
Marketing strategy. Before diving into this, take the time to
learn how ads work. It’s important to know how to use
social media ads correctly.
5. Schedule and automate your curated
content
Scheduling a baseline of curated content will save you time.
Social media tools like Hoot Suite can help you manage
multiple social media accounts by allowing you to schedule
your posts ahead of time.
6. Optimize Your Visual Content with Links
The best way to keep your audience interested is with the
use of effective visual content. Social media platforms, such
as Pinterest, can be a powerful traffic source, especially if
used appropriately.
7. Consistently Deliver Content
The best way to increase customer engagement on social
media is by consistently delivering content. Make sure to
keep your posts interesting, helpful, and relevant for your
audience. It’s also best to organize your content library and
schedule your posts with varying categories. This is to
ensure you don’t bore your followers with the same kind of
posts over and over.
8. Work on Your Social Media Engagement
Your Social Media Marketing strategy must include
engagement. Don’t remove social from social media. You
need to get socially engaged with your audience. Strive to
become constantly engaged with your followers. Use this as
an opportunity to list some constructive criticism and areas
for improvement.
9. Try posting a relatable “tag a friend”
content
Try doing this fun Social Media Marketing strategy. Post a
relatable picture that is relevant to your brand or product
and encourage your followers to tag their friends. This will
help increase brand awareness without being too
promotional.
10. Monitor your social media
People can say anything positive or negative about your
brand. Not monitoring your social media account may
mean many missed opportunities. Worse, your integrity
might be at stake.
11. Respond to customers’ concerns
In line with monitoring your social media, make sure to
respond to your customers’ concerns or complaints. Be a
responsible marketer by maintaining positive connections
with your customers. Always make it a point to listen and
address their concerns.
12. Learn the rules of using hashtags
You’ve probably seen many people use hashtags with every
word on their Instagram posts or their Tweets. But that isn’t
the right way of using hashtags. Do your research on using
hashtags correctly. Don’t make the mistakes that many
people so easily do.
13. Make use of social media statistics
Take advantage of the graphs and records provided by
social media platforms. Social media statistics help target
your audience. Thus, you’ll be able to improve your Social
Media Marketing strategies.
14. Every business should be on LinkedIn
Big or small should be on LinkedIn. In fact, every
professional should be on LinkedIn. This social network
offers a network of job or sales opportunities, credibility for
professionals, as well as brands.
15. Grow your reach with LinkedIn Publisher
Take advantage of LinkedIn’s free content publishing
feature. This will increase your exposure to a specific
audience, thus building your integrity as an expert in the
industry you’re in.
16. Watch your competitors
If your competitors are killing it on social media, then you
should analyze what makes them achieve their Social Media
Marketing goals. Look at their posts, their followers, who
they’re following, how often they post, what kind of content
they post, etc. See what is working for them and why
they’re getting more social media success.
17. These are the Social Media Marketing advice from the Pros.
Another thing is to be patient. This is a learning experience. Don’t
get easily frustrated when you don’t see an increase in your
number of followers or engagement rate. In order to get the
results you want, spend a little more time doing these basics.
