1. By: Jaimie Karg

2. Company Background

3. The Big Idea

4. The Campaign

5. Target Audience
• Male and Female College Students ages 20-23
• Looking for internships or full time jobs

6. Reaching the audience

7. Measuring Success
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Retweets and favorites on Twitter
Google Analytics
Likes on Instagram pictures
Sales from Burberry Brit line

8. Budget
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Planning - $40,000
Google AdWords Pay per click - $50,000
Twitter Campaign - $37,500
Discount on outfits - $192,000
Airfare and hotel for representatives $40,000
 Total = $359,500

9. Summary
• Instagram contest
• Discount on business
attire
• Create brand awareness

10. References
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http://us.burberry.com/
https://twitter.com/Burberry
https://www.facebook.com/burberry
http://en.wikipedia.org/wiki/Burberry
http://ehowmuchdoesitcost.org/promoted-tweets-cost/