5. A high profile event such as IPL witnesses a television
audience of 5 million from SEC A / SEC B
The number is equal to people from the target segment
(potential buyers) who log on to Facebook daily!
Linkedin boasts of over 13 million Indian
professionalson its platform
6. Digital allows targeting sections among the
audience due to technology & low spends thus
creating customized & effective
communication!
Audience on digital are not only more engaged
but also likely to purchase your product
According to a poll 65% of the fans were interested in
purchasing the product of a brand they interact with
29. Establishing B2B Thought Leadership the
Social way
With over 13 million
professionals on the
platform, reaching
out to your
audience has never
been so easy:
•Decision Makers
•CIOs/CFOs
•Recruitment Managers
•Human Resources
30.
31. Bringing the site on Google Front
Page
• Identifying Keywords
defining key aspects of
the business
• Strategic sprinkling
across the website
which is both google &
user-friendly
• Off-Page optimization
leading to back-linking
& better ranking for
chosen keywords
32. • In a way, everyone treats Google as a trusted
advisor with millions of searches and inquiries on
various requirements made everyday.
• Some of them might be related to your
business!
33. Establishing Thought Leadership
through Search
• We look beyond campaign KPIs. We look for insights
• We Evaluate Topics & Determine Market Viability.
We choose keywords which will provide the least
path of resistance and the most amount of return
• Our Job does not end at a campaign setup. It
begins there.
41. Online Reputation Management
• We track conversations
related to the
brand/competitors across the
web
• Generate fortnightly reports
around brand/competitor
mentions
• Regular updates on product
enquiries offered by the brand
on various platforms making
identifying them & conversion
possible
42. The Three Pillars Of Success
Brand Lead Raving
Recognition Generation Fans
