Sony's revenue worldwide by segment fiscal years
2012 to 2021
1. Organizational Life cycle Theory
2. Elaboration likelihood theory
3. Commitment and consistency Theory
4. Theory of reasoned action
5. Open systems theory

The GE matrix was developed by Mckinsey and Company
consultancy group in the 1970s. The nine cell grid measures
business unit strength against industry attractiveness and this is
the key difference. Whereas BCG is limited to products,
business units can be products, whole product lines, a service or
even a brand. Company can plot these chosen units on the grid
and this will help Company to determine which strategy to
apply

According to Adizes, generally, there are five stages to an organization's life cycle:

Industry Attractiveness:
Factors Company could choose to base this on include:
Market size
Market growth
Pestel factors
Political
Economical
Social
Technological
Environmental
Legal
Porters five forces
Competitive rivalry
Buyer power
Supplier power
Threat of new entrants
Threat of substitution