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Social Media Blueprint




                         Michael DeAloia
Marketing 2.0 –
Social Media Rewrites the Rules
So what are the rules now?
Don’t get left behind
Integrate social media to achieve
   specific business purposes
Design a Social Media Action Plan…
              Now
What is social media?
Monologue > Dialogue
Content. Content. Content.
Today: The Big 4
How to use Social Media
Build relationships
Extend reach
Case Study: CrossFit
How to implement social media
Design your persona
Default Twitter Look
Twitter Page Design
Corporate Logo
Face Shot
What Appears OK…
Isn’t at 40x40 pixels
Personal Avatars
Photo + Corporate Logo
Corporate/Personal Hybrid
Pick your platforms
Produce consistently
Resources

Twitter:             Blogs:
   TwitterCounter       WordPress
   BubbleTweet          Typepad
   Twtpoll              Blogger
   TweetBeep            SquareSpace
   Tweepler
                     Video:
   TweetLater
                        YouTube
   TweetBurner
                        Viddler
   TwitPic
   TwtQpon
   TwitterGallery
   TwitBacks
Intrigued?

        Michael DeAloia
                   @techczar
           mdealoia@mac.com


             John Heaney
                 @johnheaney
    john@orange-envelopes.com
The Social Media Blueprint

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