Medical Tourism Destinations
Learning From Destinations
Key factors of Successful Destinations
Opportunities and Challenges
Направления медицинского туризма
Знания о направлениях
Ключевые факторы успеха направлений
Возможности и проблемы
The Role Of Facilitator In Medical Tourism by Dr Prem Jagyasi
Global medical tourism destinations ukraine and cis | Направления медицинского туризма | Доктор Прем Джагияси | Dr Prem Jagyasi
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Learning From Medical Tourism Destinations
Направления медицинского туризма
-Dr Prem Jagyasi
-Доктор Прем Джагияси
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Presentation TopicPresentation Topic
Тема презентацииТема презентации
•Medical Tourism
Destinations
•Learning From
Destinations
•Key factors of Successful
Destinations
•Opportunities and
Challenges
• Направления
медицинского туризма
• Знания о направлениях
• Ключевые факторы
успеха направлений
• Возможности и
проблемы
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Medical Tourism Countries 2017
Страны медицинского туризма 2017
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Medical Tourism Countries
Страны медицинского туризма
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Turkey/Турция
•High Quality Facilities
•High Bed Ratio
•Collective efforts
•Encouraging
Government Support
•Popular
•Active Participation
• Медицинские учреждения
высокого уровня
• Высокое количество
койко-мест
• Всеобщий вклад в
развитие
• Государственная
поддержка
• Популярное направление
• Активное участие
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Jordan/Иордания
•High Quality
•Government Support
•PPP
•Best Organized
•Well Developed
• Talent Retention
• Высокое качество
предоставляемых услуг
• Поддержка государства
• Государственно-частное
партнерство
• Организованность
• Развитие на высоком уровне
• Удержание и развитие
талантливых сотрудников
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Malaysia/Малазия
•Well Organized
•Comprehensive Support
•
•Well Promoted
•Perfect PPP
•Culture
•Customer Services
• Высокий уровень
организации
• Комплексная поддержка
• Прогрессивный маркетинг
• Государственно-частное
партнерство
• Культура
• Развитый уровень
обслуживания пациентов
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Thailand/Тайланд
•Reasonable Price
•Exceptional customer
services
•Personalized care
•Selective great private
healthcare services
•Exceptional government
services.
•Relationship
management.
• Доступная стоимость
• Высокий уровень
обслуживания пациентов
• Забота о каждом пациенте
• Высококвалифицированные
услуги частной медицины
• Высокий уровень услуг
государственных
учреждений
• Управление отношениями
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USA/США
• Inbound and Outbound
• USA still a big Medical
Tourism Destination specially
for celebrities, politician and
affluent society.
• The US provides patients
with highly educated and
trained physicians and other
healthcare providers that
offer treatments to complex
and difficult medical cases.
• Въездной и выездной
медицинский туризм
• США - популярное
направление медицинского
туризма, в частности для
знаменитостей, политиков и
клиентов высокого уровня.
• США располагает
профессионалами
высокого уровня для
предоставления
медицинских услуг в
сложных медицинских
случаях.
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Dubai/Дубаи
• The UAE is second leading
medical tourism destination in
MENA Region
• Strong healthcare
infrastructure
• Foreign-trained specialists and
physician
• Latest technology housed at
state-of-the-art medical
facilities.
• Accredited facilities
• Government support plans for
promoting Medical Tourism in
the region
• ОАЭ - второе направление
медицинского туризма в
регионе Ближнего Востока
и Северной Африки
• Сильная инфраструктура
медицинского туризма
• Специалисты с
международным
образованием
• Новейшие Технологии в
медицинских учреждениях
• Аккредитация
• Поддержка правительства
развития медицинского
туризма в регионе
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India/Индия
•Value for Money
•Selective High Quality
Services
•Foreign-trained
specialists and physician
•Hi Level Education
System
•National Accreditation
•Support Staff
•Соотношение цены и
качества
•Высокий уровень услуг
•Специалисты с
международным
образованием
•Система образования
высокого уровня
•Национальная
аккредитация
•Поддержка персонала
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Medical Tourism is more regional than global
Медицинский туризм более региональный, чем
глобальный
Latin
America
•US
•North
Africa
Turkey &
CIS
• CIS
• Middle E
• Europe
Jordan
• ME
• Refugee
• US
India
• Africa
• South Asia
• ME
Singapore
• Vietnamese
• Indonesian
• Far Eastern
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Medical Tourism Destination Decision Factors
Факты, влияюшие на выбор направления
медицинского туризма
Note: Price is Excluded
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Destination Evaluation/Оценка направления
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CHALLENGES FOR UKRAINE AND CIS
ФАКТОРЫ, ЗАТРУДНЯЮЩИЕ РАЗВИТИЕ
ОТРАСЛИ В УКРАИНЕ И СНГ
Lack of
Medical
Tourism
Structure
Lack of
Support
System
Lack of
PPC
Affiliation
Networki
ng
Activities
Target
Market
Strategies
Brand
Developm
ent
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How Ukraine & CIS Market Can Develop Medical Tourism? Факторы, влияющие на развитие отрасли в
Украине и СНГ
7 P’s of Dr Prem/ 7П Доктора Према
Partnership
Product - Price Offering
Performance Showcase
Penetration
Promotion
Participation
Positioning
Партнерские отношения
Предложение продукт-
стоимость
Демонстрация
производительности
Внедрение
Продвижение
Участие
Позиционирование
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1. Partnership/Партнерские
отношения
( 7 P of Dr Prem )
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2. Product - Price/
Продукт-ценообразование
( 7 P of Dr Prem )
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3. Performance Showcase/
Демонстрация производительности
( 7 P of Dr Prem )
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4. Penetration/Внедрение
( 7 P of Dr Prem )
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5. Promotion/
Продвижение
( 7 P of Dr Prem )
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6. Participation/Участие
( 7 P of Dr Prem )
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7. Positioning/
Позиционирование
( 7 P of Dr Prem )
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Learning From Medical Tourism Destinations
Направления медицинского туризма
-Dr Prem Jagyasi
-Доктор Прем Джагияси
Notas do Editor
Despite the fact that Jordan is a hidden nation in the deserts of Middle East, it still ranks high when it comes to providing affordable medical facilities to foreign tourists. Over the years, Jordan has established itself as one of the premier medical tourism destinations in the region, as it offers advanced medical facilities at more affordable costs than other neighboring countries.
To ensure that the country gets more medical tourisms and boosts up the tourism sector, the government of Jordan invests large amounts to develop its health care infrastructure. The increase in medical tourism is quite visible in numbers itself. For instance, while 190,000 tourists came to Jordan seeking healthcare in 2007, the number rose to 220,000 in 2009. The medical sector now fetches at least a billion dollars annual revenue for the government.
A majority of medical tourists arrives here from neighboring war torn countries and regions, such as Iraq and Syria; however, a large section of tourists from other parts of the world visit the nation in search of quality healthcare at an affordable price as well. Currently, the country offers special guest suites to their tourists and has special recovery resorts for patients undergoing rigorous treatments, such as chemotherapy. To remove language barriers, most of the hospitals in the country hire nurses and doctors that can communicate in English, together with Arabic and Russian, fluently.
Thailand is leading Asia as the prime medical tourism destination. The number of medical tourists that come in Thailand has been steadily increasing since early 2000. This has resulted in the country taking its place on top of the global medical tourism market with over a million tourists visiting this exotic destination seeking affordable medical services.
Thailand is expected to continue dominating this market because of its ability to offer low cost medical treatment, excellent quality provided by experienced physicians and doctors at medical tourism destinations, in all the general government hospitals as well as in private clinics.
Thailand is home to some of the most renowned international hospitals in the world that acts as a benchmark for what medical facilities in Asia should strive like. From the level of customer service through international patient departments, to the emphasis on quality care, medical tourists visiting Thailand are assured excellent care.
Most of the media attention given to medical tourism focuses on the growing trend of Americans seeking out more cost-effective medical services in other countries due to the escalating prices of healthcare in the US. However, the US has always been a key destination for those seeking advanced medical treatments. The US provides patients with highly educated and trained physicians and other healthcare providers that offer treatments to complex and difficult medical cases. The recession and the simultaneous decline in the value of the US dollar in the last decade further attracted tourists to seek the high quality care at a more affordable price.