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PR(Evolution) Session One Pr & Social Media

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Jacob Summers
Jacob Summers
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PR(evolution) Building 21st Century Relationships “ PR & Social Media” ®Jessica Ayers | Jacob Summers
®Jessica Ayers | Jacob Summers ®Jessica Ayers | Jacob Summers PR (EVOLUTION) Social Media in Plain English
What is PR(evolution)? ®Jessica Ayers | Jacob Summers PR (EVOLUTION)
Social Media & PR ®Jessica Ayers | Jacob Summers ,[object Object],[object Object],[object Object],[object Object],[object Object],PR (EVOLUTION)
Defining Social Media ,[object Object],®Jessica Ayers | Jacob Summers PR (EVOLUTION)
®Jessica Ayers | Jacob Summers PR (EVOLUTION) “… the democratization of content…” Everyone, not just professionals, creates media content - text, video, sound and music - that newspapers, television and radio used to provide “… the understanding of the role people play in the process of […] how they share and create content for others to participate…” Anyone anywhere can connect to participate in discussion or debate, collaborate on projects, and influence those who pay attention to their work.
PR & Media History ,[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
PR & Media History ,[object Object],[object Object],[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
PR & Media History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
PR & Media History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
PR & Media History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
PR & Media History ,[object Object],[object Object],[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
PR & Media History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
PR & Media History ,[object Object],[object Object],[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
PR & Media History ,[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
Why Move to Social Media? ,[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
What does social media do for PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
What are the dangers of not moving to social media? ,[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
Motrin Moms Protest against Motrin ad began with a single “tweet” and escalated into a full scale online riot within hours as Motrin account executives enjoyed their weekend Jessica Ayers | Jacob Summers PR (EVOLUTION)
www.globeandmail.com www.twitter.com/jessicagottlieb Twitter Feed Jessica Ayers | Jacob Summers Motrin Moms PR (EVOLUTION)
Embarrassing Apologies Jessica Ayers | Jacob Summers PR (EVOLUTION)
Who is moving to social media? ,[object Object],[object Object],[object Object],Jessica Ayers | Jacob Summers PR (EVOLUTION)
Barack Obama Jessica Ayers | Jacob Summers PR (EVOLUTION)
Barack Obama Jessica Ayers | Jacob Summers PR (EVOLUTION)
Government ,[object Object],PR (EVOLUTION) Jessica Ayers | Jacob Summers
Pepsi “ Today, I received three separate shipments, about 20 minutes apart delivered by courier service. I got two cases with empty cans showing off previous Pepsi logos and designs, and then finally I got a case with six full Pepsi cans showing the new design. Pepsi wanted me to know that they were doing something with their branding and their entire approach over the coming years. They even sent me a DVD to show me some history.” “ What’s interesting to me is that they reached out to me as one of 25 people to get this news. They presumed (correctly) that I’d blog about it. They figured I’d say something one way or the other.” www.chrisbrogan.com Jessica Ayers | Jacob Summers Pepsi PR (EVOLUTION)
Nike Jessica Ayers | Jacob Summers PR (EVOLUTION)
Others Jessica Ayers | Jacob Summers PR (EVOLUTION)
The Significance to PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],®Jessica Ayers | Jacob Summers PR (EVOLUTION)
The Significance to PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],®Jessica Ayers | Jacob Summers PR (EVOLUTION)
The Significance to PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],®Jessica Ayers | Jacob Summers PR (EVOLUTION)
Next Time ,[object Object],®Jessica Ayers | Jacob Summers PR (EVOLUTION)
Questions? ®Jessica Ayers | Jacob Summers ®Jessica Ayers | Jacob Summers PR (EVOLUTION)
Thank You. ®Jessica Ayers | Jacob Summers

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PR(Evolution) Session One Pr & Social Media

  • 1. PR(evolution) Building 21st Century Relationships “ PR & Social Media” ®Jessica Ayers | Jacob Summers
  • 2. ®Jessica Ayers | Jacob Summers ®Jessica Ayers | Jacob Summers PR (EVOLUTION) Social Media in Plain English
  • 3. What is PR(evolution)? ®Jessica Ayers | Jacob Summers PR (EVOLUTION)
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  • 6. ®Jessica Ayers | Jacob Summers PR (EVOLUTION) “… the democratization of content…” Everyone, not just professionals, creates media content - text, video, sound and music - that newspapers, television and radio used to provide “… the understanding of the role people play in the process of […] how they share and create content for others to participate…” Anyone anywhere can connect to participate in discussion or debate, collaborate on projects, and influence those who pay attention to their work.
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  • 19. Motrin Moms Protest against Motrin ad began with a single “tweet” and escalated into a full scale online riot within hours as Motrin account executives enjoyed their weekend Jessica Ayers | Jacob Summers PR (EVOLUTION)
  • 20. www.globeandmail.com www.twitter.com/jessicagottlieb Twitter Feed Jessica Ayers | Jacob Summers Motrin Moms PR (EVOLUTION)
  • 21. Embarrassing Apologies Jessica Ayers | Jacob Summers PR (EVOLUTION)
  • 22.
  • 23. Barack Obama Jessica Ayers | Jacob Summers PR (EVOLUTION)
  • 24. Barack Obama Jessica Ayers | Jacob Summers PR (EVOLUTION)
  • 25.
  • 26. Pepsi “ Today, I received three separate shipments, about 20 minutes apart delivered by courier service. I got two cases with empty cans showing off previous Pepsi logos and designs, and then finally I got a case with six full Pepsi cans showing the new design. Pepsi wanted me to know that they were doing something with their branding and their entire approach over the coming years. They even sent me a DVD to show me some history.” “ What’s interesting to me is that they reached out to me as one of 25 people to get this news. They presumed (correctly) that I’d blog about it. They figured I’d say something one way or the other.” www.chrisbrogan.com Jessica Ayers | Jacob Summers Pepsi PR (EVOLUTION)
  • 27. Nike Jessica Ayers | Jacob Summers PR (EVOLUTION)
  • 28. Others Jessica Ayers | Jacob Summers PR (EVOLUTION)
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  • 33. Questions? ®Jessica Ayers | Jacob Summers ®Jessica Ayers | Jacob Summers PR (EVOLUTION)
  • 34. Thank You. ®Jessica Ayers | Jacob Summers