QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
How Can Social Media Marketing Helps To Grow Businesses?
1. How can social media
marketing helps to grow
businesses?
https://www.seowarriors.info/
2. Social media are now well established and its usage percentage is
increasing year-to-year. But the value may vary based on different
demographics.
Have you heard about this, around 90% of digital marketers say
that social media marketing has established a better business
brand exposure and spending 6 hours per week in social mediums
will increase the business leads?
According to the Global digital report 2019,
1. Internet users increase by 9.1% year-on-year
2. Social media users increases by 9% year-on-year
3. Mobile users increases by 2% year-on-year
2
3. 3
Due to the increased users of the internet, social media, mobile
devices, traditional marketing will not be enough to sustain the
business in the running internet world.
With the benefits of social media channels, Businesses needs to
leverage social media properly and grab the benefits from it.
Business people are not utilizing the social media that they are
missing out on an exceptional opportunity to grow their
business.
Well, Now let us see how social media marketing helps to grow
your business
4. 4
1)Better Brand Recognition
A strong online presence on social media will build a brand
value for your business. It reduces the consumer's response
time nowadays If consumers are facing any issue with
product/services that they are expected to sort out that it right
away.
A brand which serves an immediate response to the consumers
on social media will have a large audience base. Engage the
audience with providing useful information and sort out their
issues, along with some entertainment will keep their interest
peaked.
5. These things will expose that you value your customers more
than money. It’s one of the biggest qualities to spotlight your
business brand in the crowded marketplace.
2)Improve Search Engine Ranking:
Social media marketing will boost your search engine ranking.
Yeah..!! social media marketing activities are considered in their
search engine ranking algorithm.
Not only social media presence will impact search engine
ranking, but also important to maintain the social media profiles.
Because when customers made a search on your brand, social
media profiles will list on the first page. If the page is not properly
updated and actively engaged then the consumer will move out.
5
6. 3)Increase Leads
True fact is from small to large businesses are gaining more
number of leads from social media than other marketing
tactics. Here, you have more chances to engage with the
audience and turn the viewers into happy customers.
Continuous presence on social media will build trust and
credibility for your brand which leads to more conversions.
Promote your business brand on social media with unique
clear, understandable and entertainment content.
6
7. 4)Drive Website Traffic
Social media is another doorstep to drive traffic towards your
website. The more you utilize social media effectively will gain
more users for your website. Every single post on social media
will have a lot of possibilities to bring new visitors to your
website.
Most of them are using social mediums and they are frequently
checking out their feeds. It’s hard to turn their attention on your
post. The post which contains curiosity will tend the user to visit
your website. Once the user came, then have the chance to
convert into a potential customer. Presently,
7
8. 5)Reach the Target Audience
Biggest merits of social media marketing is that you
strategically focus your promotional activities on the target
audience. For instance, your business solutions are for some age
group people then you focus on them and drive more leads
rather than focusing on all the one.
First and foremost step is to create a crystal clear
demographics report which carries gender, age, location,
interest, etc. After graphing this, you can get an idea about
which social media platform to choose in order to reach them.
So, pick the right one and invest your time, effort and money
which helps to gain the valid leads.
8
9. 6) Target and retarget ideal customers
Social media offering paid advertisement services which can
do a lot more than organic social media marketing. Yes..!!
With the targeting options on Facebook paid ads, you can
promote your business with the targeted audience and gain
website traffic and more valuable leads from it.
Through this paid social media promotions, you can grasp
the ideal buyers and who exhibit from it. After that, you can
analyze, change your marketing plan and retarget your
audience which helps to gain relevant website traffic and
better outcomes.
9
10. 7)Improve brand authority
Improve your business brand authority by promoting on
social mediums. The unique catchy content and
entertainment images on your social media post will head
up the audience and tend them to put like, comment, share
and mention your brand in their post.
Mentioning your brand on their post will help their followers
to think about you and build brand authority. It will gain new
customer attention and have the chance to follow your
social media profile for further updates.
Hope, This article will give insights about how social media
marketing can help to grow businesses.
10
11. Are you not getting enough results from social media
marketing? SEOWarriors experts are here to help you out.
SEO Warriors - one of the fast-growing social media
marketing company that offers powerful social media
marketing services to enhance your business brand on
various social media platforms.
For any assistance information, Contact us to get a free
business consultation.
11
12. Reach us
Mail-Id : support@seowarriors.info
Contact No : +91 63840 88485
Website : https://www.seowarriors.info/
12