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If Big Data is the beloved cliché of the suits in our industry, “maker culture” is the cliché of us creatives… because at its core it’s a way of saying, creating a brilliant experience involves *creation* in a satisfyingly physical, visceral sense. Of course we love that.
But what does it mean through an experience lens? Roots in technology but with the human/user element at the core. Things like 3D printing, takes ideas/concepts and can prototype in real time one exciting, and useful Hackathons / inventor labs. Brings thinking to life in the live experience to tackle complex problems in real time’.
What I love about 3D printing is it’s a bit like Harry Potter type magic where an idea, a concept can come to life—quite quickly. And implications of rapid real world prototyping is so enormous.
We’re beginning to see the power of 3D printing really come into its own lately. We’ve seen the 3D printed casts and limbs, but this Mink Makeup example feels so smart and creates such opportunity. I also love her message: cut out the old school, overpriced, often toxic middle man and allow women to define what beauty and creativity means to them. http://www.themarysue.com/3d-printable-makeup-mink/
Digital, social & mobile marketing trends for better brand experiences
IT’S ALL ABOUT THE EXPERIENCE
“[Those who use technology] to solve basic human problems with greater speed and simplicity than those who came before— will profit immensely. Those who lose sight of basic human needs and try to come up with the next big idea… will have problems.” EV WILLIAMS
“It is not that wearables
are shaping new trends, but that new trends are shaping wearables. New devices will be expected to learn when consumers don’t want to look at their phones” WILL SEYMOUR FUTURE FOUNDATION ESTIMOTE