Building for the User: Things Learned While Building Native Advertising Products
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Building ad-supported software often requires balancing the line between what advertisers want and how your user experience works. In this talk, we will review the core tenets behind building software (as a startup or a larger company) that marketers will want to pay for and users will enjoy engaging with.
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Building for the User: Things Learned While Building Native Advertising Products
- 1. @jackk The Concepts Behind Thinking User First in Consumer & Ad Product Development BUILDING FOR THE USER Jack Krawczyk @JackK
- 3. @jackk I’ve had the opportunity to work on some fun products…
- 4. @jackk If I’ve learned one thing… You do not build ad products for advertisers.
- 5. @jackk If I’ve learned one thing… You build ad products for users.
- 6. @jackk If I’ve learned one thing… What is good for the user is good for the advertiser.
- 7. @jackk All good ad products are good consumer products first.
- 8. @jackk So… What makes a good consumer product? I’m glad you asked.
- 10. @jackk Context Trigger Activity Reward The current activity, location or mindset of your user.
- 11. @jackk Context Trigger Activity Reward The moment that inspires turning to your product.
- 12. @jackk Context Trigger Activity Reward The thing that people do when they use your product.
- 15. @jackk Context Trigger Activity Reward Out with friends, doing something fun, feeling… amorous.
- 16. @jackk Context Trigger Activity Reward This moment reminds me of someone.
- 18. @jackk Context Trigger Activity Reward I feel more connected with my friends.
- 21. @jackk Context Trigger Activity Reward I need to know what’s available.
- 24. @jackk Context Trigger Activity Reward I’m going to check out those 3 houses.
- 27. @jackk Context Trigger Activity Reward I’m about to start an endeavor.
- 33. @jackk Context Trigger Activity Reward I’m going to find someone for this weekend.
- 35. @jackk Context Trigger Activity Reward Date set for this weekend!
- 36. @jackk What’s the common story between these?
- 37. @jackk
- 38. @jackk All good ad products are good consumer products first.
- 39. @jackk Every good product does one thing
- 40. @jackk One feature will drive the majority of your usage. Make it count.
- 41. @jackk
- 43. @jackk
- 45. @jackk Every good product does one thing That’s what you build your ad product to do.
- 46. @jackk Native Advertising Paying for the right to become a part of the user experience.
- 47. @jackk I read posts to catch up with the people I know. Facebook
- 48. @jackk Facebook
- 49. @jackk I read stories that make me laugh. Buzzfeed
- 50. @jackk Buzzfeed
- 51. @jackk I listen to audio. Pandora
- 52. @jackk Pandora
- 53. @jackk Native Advertising Aligning your ads with the user context, trigger, activity, and reward.
- 54. @jackk All good ad products are good consumer products first.
- 55. @jackk Q & A Hit me up! @jackk linkedin.com/thepolishjack