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1. FMP
CONTEXT
FMP
CONTEXT

2. For my fmp I want to create a product and market it. To do this I will create an advertising campaign. This will
include posters, videos and also a cinemagrpah. For my context I am going to look more into to depth at
specific advertisers. The ideas I have so far are to do something which links to my interests. This would be
something to do with football, street wear as well as shoes and even technology.
This was written before I started my context and was not fully sure of what to make for my fmp. I have decided
for my fmp to do a project surrounding street wear. This is because I am very passionate about this. For this I
am going to make some shoes and some clothing items such as hoodies, jumpers and also t-shirts. I may also
choose to include some bottoms.

3. JAMES JEBBIA
https://www.businessoffashion.
com/community/people/james-
jebbia
James Jebbia is the designer and founder of street wear and skate
brand supreme. Supreme was founded in 1994 in new york. James
Jebbia has had collaborations with well known brands such as
Nike, levis, vans, commes de garcons, Lacoste, Clarks, Stieff, north
face and many more. The founder has also had a collaboration with
one of the worlds most famous clothing brands, Louis Vuitton. With
these brands the designer has designed: shoes, t-shirt , hoodies,
coats, jackets, bottoms and even accessories. James Jebbia has
covered the majority of items and has even designed many
controversial items. One being the supreme brick. This item which
was literally a brick with the name supreme in the middle retailed for
around £40 and now resells for over £100. Another controversial
accessory was the supreme blimp. This was an inflatable blimp with
the recognizable supreme box logo on it. Although these items are
basically pointless and have no real purpose they just show how big
the brand is and how hyped it is. Many people don’t buy supreme
due to the designs but because of the demand and the hype
surrounding the brand. They will only make a limited number of
these making the fans of the brand instantly more intrested. With
celebrities especially musicians wearing it this just instantly boots
the popularity as people want to be like there idols.

4. SUPREMESUPREME
These are examples of some of supreme most Iconic products.
This includes the most iconic piece which is the box logo. This is as
shown just a stander jumper with the famous and recognizable
logo. This is so iconic due to the demand for it and due to
celebrities who wear it. The limited aspect of supreme defiantly
makes the price tag seem worth it to the demographic. This is due
to the audience not wanting to wear what everyone has and can
have.
Supreme has included many other iconic clothes such as the photo
t-shirts. These normally include an artist or a famous person. They
have done one with Kate moss who is a well known celebrity, nasty
nas who is a well known rapper and also Madonna who is a famous
singer. These tops resell for much more than there retail price. This
is due to the demand on them.
The collaborations they do are usually really popular however the
north face collaborations is one of the most popular collaborations.
Supreme have done many collaborations with the north face
because of there demand and popularity. Some coats such as the
ones shown resell from £700 and upwards.
The accessory's are usually very popular and are very
controversial; on some ways. This is because of items like the
brick. This item is essentially useless. Other accessory's such as
the chopsticks, blimp and the water bottle all resell for £10-20 more
than there initial value.

5. KANYE WEST
Kanye west is the founder of yeezy. This is a brand which has
a large following from the public. Yeezy is a brand that sells
clothes as well as shoes and is owned by Adidas. Adidas
yeezys are seen as a staple of street wear and are worn by
many people. In the past few years Kanye has release loads
of yeezys some of those of which have become more
accessible to the public, this has made the brand less hyped
however it is probably more popular due to every yeezy pretty
much selling out. As I mentioned the accessibility and the
stock for these shoes and clothes has increased therefore the
resell has decreased. This is because more people can get
them and they are less rare. There are several models of the
yeezy shoe. Them being the 350, 500, 700 and 750. These
are the main models of the shoes however there are many
more. I will probably look more into kanye and him as a
massive influence within my research.
As a musician kanye has just relased a new album. This
album is very religious which is new for him and is very
different to his older music. This to be hones doesn't have
much if not any link to his clothing and him as an influence on
street wear however he did release some controversial
merchandise for his album. These were street wear pieces
however people questioned the effort and the design of the
merchandise.

6. YEEZYYEEZY
As shown here yiu can see that there is a mi of
shoes as well as clothing. The clothing that kanye
release is normally monochromatic. This as
shown in these 2 examples. The clothes are
usually baggy fit. This fits in to the street wear
culture. Most street wear is baggy, I'm not
personally sure why this is maybe its because of
comfort.
The shoes show some are very similar however it
features the 350 silhouette as well as the 500 and
700. The 350 silhouette is defiantly the most
popular model. This is shown because of the
amount of designs. They always sell out and is
usually well up to recently there are lots of stock
for them. The white design which isn't shown is
the most produced as there was 1 million shoes
made and sold.