A presentation I held at Activeark's Digital Love seminar on the 15th of March 2012. All photos and examples have been removed, but I hope you can enjoy the presentation without them as well. Google if you like.

2. Mobile Mashup – What’s next?
Jaakko Soudunsaari
jaakko.soudunsaari@activeark.com
Helsinki London Mumbai
Activeark Oy Activeark Ltd Activeark Ltd
Pursimiehenkatu 29-31 A 14 Baltic Street East B-1, Krishnalaya CHS, 14 Postal Colony Road,
00150 Helsinki, FIN London, EC1Y 0UJ Chembur, Mumbai - 400071
+358 (0)9 4241 2600 +44 20 7253 4044 +91 222 528 5051
www.activeark.fi www.activeark.com mum@activeark.com

3. 1. What is happening right now?

4. Web is going mobile

5. News are going mobile

6. Commerce is going mobile

7. Video is going mobile

8. Gaming is going mobile

9. Offices are going mobile

10. Software is going mobile

11. Music is going mobile

12. Phones have gone mobile

13. Brands are going mobile

14. Advertising is going mobile

15. Books are going mobile

16. Notebooks are going mobile

17. Projectors are going mobile

18. Email is going mobile

19. Magazines are going mobile

20. Retail is going mobile

21. Social media is going mobile

22. A whole bunch of stuff
is going mobile.

23. A whole bunch of stuff
is going mobile.

24. Experiences are
going mobile.

25. Experiences that can be
significantly enhanced by a
spatial or temporal dimension
are going mobile.

26. Experiences in the
here and the now.

27. Because your mobile phone
is always in your pocket.

28. 2. What will happen next?

29. “The future of mobile
is the future of everything.”
-Matt Galligan

30. What is everything?

31. Phone Music Retail Marketing Navigation Home
What?
TV Travel Car Clothing Games Environment
Networks Photos Wallet News Web Apps

32. Networks Photos
Wallet Web Apps
TV News
Clothing Phone Car
Environmen
Retail
t
Music Marketing Travel
Home Navigation

33. The mobile phone is evolving

34. Evolving so quickly, we should
reconsider calling it a phone.

35. Better screens

36. More processing power

37. Feature Powerbook G4 Nokia Lumia 900 The new iPad
12” in 2005
Processor Single core, Single-core Dual-core
1,5 Ghz 1,4 Ghz 1Ghz
RAM 512 Mb 512 Mb 1 GB
Hard drive 60 GB 16 GB 64 GB

38. Faster connections

39. 4G / 2006
5G / 2020

40. New form factors

41. New user interfaces

42. “For big parts of the world, the mobile phone will be
their first and/or only Internet-connected computer.
That arguably makes mobile software and services
even more important for them than it is for us.”
-Dan Frommer, BusinessWeek

43. Vision of Productivity in 2020
http://www.youtube.com/watch?v=a6cNdhOKwi0

44. 3. What are the implications
from a marketing perspective?

45. Smarter interaction between
mobile and other media.

46. Mobile TV

47. Heineken Star Player
http://www.youtube.com/watch?v=-QO8IYm2xVo

48. Direct
Mobile
Email

49. SAS – Couple up to Buckle up
http://vimeo.com/34140861

50. Mobile Commerce

51. 60% of US smart phone owners
are shopping on the go.
Mobile Web 45 % Reach
Mobile apps 24 % Reach

52. Mobile Print

53. Axe Uruguay – Night and Day

54. Mobile CRM

55. Starbucks Mobile CRM

56. Mobile Outdoor Retail

57. Tesco Subway Virtual Store

58. Mobile Payment

59. Google Wallet

60. “You cant predict how people
will behave based on how
they have behaved.”
-Don Draper