Now that another year has ended and 2016 has begun, it has become quite evident that the aforementioned platforms, and new ones that have emerged (such as Pinterest and Instagram), have become crucial to web marketing strategies for certain businesses. Is a portion of your marketing budget for 2016 dedicated to paid advertising campaigns on social media platforms? Is tweeting and community management even a part of your digital marketing mix in the new year? If the answer to either question is no, don’t fear – there is still time to adjust your strategy and utilize social media marketing to make an impact in the coming months.

1. S I X S O C I A L M E D I A
P L A T F O R M S F O R
P A I D A D V E R T I S I N G
Social media marketing is no longer a novelty for brands.
The ability to target niche audiences gives companies
tremendous opportunities to generate a significant ROI.
Outlined below are six social media platforms from which
you can launch paid advertising campaigns to generate
brand awareness, increase traffic and capture new business.
Facebook
Whether it's local or international,
Facebook's sophisticated advertising
platform allows you to promote content,
drive traffic to your website, advertise app
installs, or make memes go viral.
Twitter
While promoting a hashtag is a costly
endeavor, Twitter Cards provide great
opportunities to increase email databases
and remarket to custom audiences. Promote
tweets & accounts to increase engagement.
Instagram
Piggybacking on Facebook's advertising
platform, Instagram provides brands with
an opportunity to increase awareness on
mobile devices and push traffic to websites.
Just don't spend money on selfies.
LinkedIn
Catering to a B2B audience, LinkedIn is an
effective platform for companies looking to
generate leads by targeting niche users based
on job titles & skills. It can also make
headhunting fun for recruiters (seriously!)
Pinterest
Only accessible to U.S.-based businesses, this
powerful platform for retailers can generate
even more referral traffic for ecommerce
brands, leading to more sales during the
holiday season...and more recipe pins (YUM!)
Prepared by Jonathan Berthold
Foursquare
Purely a local marketing play, Foursquare
ads allow you to push your business in front
of potential customers searching within or
for products/services in your area. Also it's
fun to scare users with ads when they end
up in a specific geographic area.
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