4. Explains how
people use the
media for their
own
gratification.
Seeking guidance
Finding people to
connect with
USES AND GRATIFICATIONS THEORY
5. Facebook is one of
the most used
social media
sites. I think that
in the future,
people will be
able to actually
see the person
that they are
interacting with.
Almost like
Facetime, but for
Facebook.
USES AND GRATIFICATIONS THEORY
6. THE THEORY OF THE LONG TAIL
Describes how all of the big hits in the media are
no longer as popular as they used to be.
The advancements in technology are broadening
people’s views on things in the media.
This generation’s media is totally different from how
it used to be.
7. • Downloading
music nowadays
is very easy. I
believe that in
the future, people
will have the
ability to ask
their phone for
the name of the
song, be able to
download it right
then, and it all be
free.
THE THEORY OF THE LONG TAIL
8. SOCIAL LEARNING AND COGNITIVE THEORY
• People are exposed to different
behaviors due to the environment
they are in.
9. In 2025, the school
systems will
require kids to
have Ipads
rather than
books. Ipads are
more convenient
for everyone to
use and they
have internet.
SOCIAL LEARNING AND COGNITIVE THEORY
10. REFERENCES
• Grant, A.E. & Meadows, J. H. (2014). Communication technology update
and fundamentals.
• Communication Theory. (2014). Retrieved from
http://communicationtheory.org/uses-and-gratification-theory/
• Communication Theory. (2014). Retrieved from
http://study.com/academy/lesson/social-cognitive-learning-theory-
definition-and-examples.html
