1. DSW Jordan Gould Caitlin Ponsford Christina Silva

3. Carries Handbags, accessories, and hosiery

4. Opened in 1991 in Columbus, OH

5. Currently has 305 stores in 39 states

6. Launched it’s website in 2008 to reach consumers in states that do not have retail locations

8. Brand, quality, and style conscious

9. Hedonic and Utilitarian Shoppers

11. Pricing strategy is continuous

12. Loyalty program

13. Rewards and discounts

15. Broad selection combined with convenience

16. Enhanced Merchandising

17. Track stores sales weekly, re-orders if necessary

19. Twitter

20. YouTubehttp://www.youtube.com/user/dswshoewarehouse

21. FaceBook

23. Free Shipping on purchases over $35

24. Premier Rewards Members

25. Free next day shipping

27. Size

28. Category

29. Color

31. Easy to navigate on a mobile device

33. Same deals and promotions throughout channels

35. Stay focused on new digital strategy

36. Keep up with current trends

37. adapt and innovate to stay ahead

38. Implement mobile commerce

40. Omni-channel retailer

41. Steps

42. Accessing same checkout basket on mobile and computer

43. Same deals and promotions throughout channels

44. maintain the same inventory across channels

45. developing it’s social media channels

47. The value proposition to our customers. (2009, April 1). Retrieved from http://www.wikinvest.com/stock/DSW_%28DSW%29/Value_Proposition_Offered_Customers

48. Company profile. (2009). Retrieved from http://investors.dswshoe.com/phoenix.zhtml?c=189127&p=irol-homeprofile

49. Dsw inc.. (n.d.). Retrieved from http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=DSW