This webinar is about how SWOT can be used to develop organisational strategies, while developing organisational strategies an assessment of internal and external environment is done. After investigating these internal and external realities, SWOT can be used to evaluate organisational business situations and then this information can be used to develop potential organisational strategies. During the webinar, we also looked at PMI's Business Analysis Certification, PMI-PBA® and in the context of upcoming Jan 2015 CCR changes, we also provided a brief of why minimum number of PDUs will be needed in regards to the strategic and business management skills for maintaining any of your PMI certificates.

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Webinar
on
SWOT Analysis in
Strategy Development

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Agenda
Background
Consolidation of key issues and prospects
Assessing Internal & External Environment
Key Benefits & Issues, and Summary
Introduction of PMI-PBA

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Background

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What is Strategy
The medium to long term action plans that will enable the
organization to achieve its goals and objectives

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Relationship with Goals & Strategies
• Vision & Mission
• Goals & Objectives
What the
organisation
wishes to
achieve?
• Strategy
• Tactics
How the
organisation
will achieve
its wishes?

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Example Strategic Options
• Actions plans to develop product or services
• Action plans to enhance a product
• Action plans to develop market or customer base
• Action plans to design distribution channel to deliver products and services
• Action plans to improve business processes

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What is SWOT
A SWOT analysis is:
• used to evaluate the strengths, weaknesses, opportunities,
and threats involved in a project or in a business venture.

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Consolidation of key issues and prospects

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Organization Environment
Internal Environment
(Internal Capability Analysis)
Organization
External Environment
(Analysis of External Influencing
Factors)

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Issues and Prospects Consolidation
SWOT for an
Organisation
(Supermarket)
- Increase in M-
Commerce
- COTS products for
Stock
- Competitors are good in
stock management
- Govt. Regulations
- Poor management
information in stock
expiry dates
- Limited Staff for stock
rotation
- Good Brand Image
- Experienced stock
staff
- Good Financial
support
External Opportunities
External Threats
Internal Strength
Internal Weakness

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Assessing Internal & External Environment

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External Environment Analysis
• Examine external factors related to business domain or industry
in order to identify business pressures either positive or negative.
• Investigate global business environment for the areas
(PESTLE):
• Political
• Economic
• Social-cultural
• Technological
• Legal
• Environment

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Internal Environment Analysis
• Discover organisational commitment & alignment for areas of
vision, mission, objectives, strategies and tactics
• Identify availability of resources
• Identify strengths and weaknesses in portfolio of products &
services.

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Environment Consolidation: Key Points
1. Key Issues with Work Shop approach
 Not rigorous and too informal to produce a comprehensive SWOT
 There is the risk of missing significant factors
2. Solution to Informal workshop approach
 Formal techniques to derive the SWOT, which helps to ensure that all relevant
areas are considered and the key issues identified
 Using techniques such as PESTLE, Porter’s Five Forces and Resource Audit
provides enhanced SWOT with clear sources and derivation
SWOT analysis is often
employed in workshops,
tools like brainstorming
are used to identify the
elements in each of the
four areas

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Key Benefits & Issues, and Summary

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SWOT analysis Benefits and Issues
• SWOT helps quickly analyse
current state of the organization
• Surface real problem to solve
• Helps to develop business
requirements
The SWOT analysis is a very
high-level view; more detailed
analysis is almost always needed.

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Summary
1. Analysis of an
organisation and
its business
environment
2. Internal &
External tools are
applied
3. Issues &
prospects Identified
4. SWOT is
developed
6. Evaluating the
organisation’s
business
situation
6. During
Evaluation
Distinguish Key
Issues, if large
set of entries
7. Key Issues are
examined in
detail with SWOT
8. Forms the basis
of strategy
definition

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PMI-PBA® Overview

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The PMI-PBA® credential recognizes an
individual's expertise in business analysis, using
BA tools and techniques to improve the overall
success of projects.
PMI-PBA® Handbook
Overview

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PMI–PBA® Eligibility Requirements
Secondary
Degree
Bachelor's
Degree
7500 Hours
of BA
Experience
4500 Hours
of BA
Experience
2000 Hours
Project Team
35 PDUs in BA
Overview

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Cost $ 405 PMI Members
$ 555 Non PMI Members
Exam 200 Questions
4 Hours
Prometric Center
Overview

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Domain - Questions
Domain Questions
Need Assessment 18%
Planning 22%
Analysis 35%
Traceability and Monitoring 15%
Evaluation 10%
Overview

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PMI-PBA Free Program
For more information on PMI-PBA, enrol to PMI-PBA Free
introductory program:
http://www.izenbridge.com/pmi-pba/free-pmi-pba-introduction

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Questions

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