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Using Visual Language
in Business



Iyad Mourtada
Why do smart managers
 make bad decisions?
Business Intelligence Emotional Intelligence
The Continuum of Understanding            Know
       (Cleveland 1982)                    Why



                                   Know
                                    How


                            Know
                            What


                Know
                nothing
ALLOCATION OF MENTAL SPACE
Having more information is not always better
Turning Information into
      Knowledge
“Marketing is all about spreading ideas.” Seth Godin
     Market-based marketing (Inspiring)
  •Companies sold Ideas / Customers bought Experiences

  Customer-based marketing (Persuading)
  •Companies sold brands / Customers bought Emotions


 Mass media-based marketing (Informing)
   •Companies sold goods / Customers bought benefits


            Product-based marketing
•Companies sold commodities / Customers bought products
Ronnefeldt Tilting Teapot
Jack is looking at Anne, but Anne is
looking at George. Jack is married,
but George is not. Is a married
person looking at an unmarried
person?

A. Yes
B. No
C. Cannot be determined
Professionals, who have
knowledge and experience,
may think they can make
decisions without really
using their minds. They
don’t expect new things
and they make miss them.
They look at the details
and forget the big picture.
iyad.mourtada@gmail.com   
http://ae.linkedin.com/in/iyadmourtada 
http://twitter.com/iyadmourtada
http://www.youtube.com/Iyadmourtada
http://www.iyadmourtada.com
http://www.facebook.com/iyad.mourtada 
iyadmourtada

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Visual Language - OpenThinking

Notas do Editor

  1. learn how to deal with your emotions. (Don’t invest in the financial market when the market is moving up and don’t sell when the market is moving down ) When you are making financial decisions you are using numbers and financial information?
  2. It is not about knowledge but rather using and applying the knowledge on real life situations if you don’t know the asnwer
  3. that more information is always better. But I describe lots of cases in "Blink" where that simply isn't true. There's a wonderful phrase in psychology--"the power of thin slicing"--which says that as human beings we are capable of making sense of situations based on the thinnest slice of experience. (3 to 5) You need to have the ability to eliminate any irrelevant items rather than focusing on more items.
  4. Do you follow your feelings when you make financial decisions or just the numbers? You may feel that something is not right but the numbers are not telling you that. Do you follow your intuition? describe emotional reactions, gut feelings--thoughts and impressions that don't seem entirely rational. snap judgments Trust yourself and your ability to make right decisions that more information is always better. But I describe lots of cases in "Blink" where that simply isn't true. There's a wonderful phrase in psychology--"the power of thin slicing"--which says that as human beings we are capable of making sense of situations based on the thinnest slice of experience. (3 to 5) You need to have the ability to eliminate any irrelevant items rather than focusing on more items. don’t always look at the numbers (marrage but really look at the big pitcure and follow you feelings) don’t frorce yourself to think