Keynote presented by Nathan Shedroff

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Interaction 10 redux Held at Adaptive Path March 06,2010 Meaningful Innovation Relies on Interaction and Service Design Keynote presented by Nathan Shedroff

Tecnologia Negócios

What does
Sustainability,
Meaning,
and Consumerism
have to do with
Interaction Design?
Nathan Shedroff
IXDA SF 2010

SUSTAINABILITY
BUSINESS
DESIGN
EXPERIENCE

SUSTAINABILITY
BUSINESS
DESIGN
EXPERIENCE
MEANING

Post-
Consumerism?
value, not objects
(service, experience)
Focus on:

More 4 LessPerformance
Satisfaction
Happiness
Meaning
Cost
Energy
Resources
Hassle

Sustainability
We already have tools to use :
Sustainability Helix
Integrate Bottom Line
Okala™ Curriculum
Meaning and Experience Models
covive.com/gri
New Metrics: grossnationalhappiness.com
B-Corp & Corp2020
sustainableminds.com
www.eiolca.net
(and many more)

Meaning
the deepest connection that can
be made between people or
between people and objects

MeaningMEANING
VALUES
EMOTIONS
PRICE
FEATURES

Meanings
Enlightenment
Freedom
Harmony
Justice
Oneness
Accomplishment
Beauty
Creation
Community
Duty
Redemption
Security
Truth
Validation
Wonder

Values
Enlightenment
Freedom
Harmony
Justice
Oneness
Accomplishment
Beauty
Creation
Community
Duty
Redemption
Security
Truth
Validation
Wonder
Community
Freedom
Wonder

Meaning
All design is the process
of evoking meaning

MeaningThe most successful
experiences are meaningful
(and not merely novel)

Meaning
Interaction designers are
well-poised to help
make this happen

Meaning...models, research methods,
comfort with ambiguity, service-
oriented, customer-focused.
Interaction designers are
well-poised to help
make this happen

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