Slides for welcoming plenary talk given at the IWMW 2004 event held at the University of Birmingham on 27-29 July 2004. See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2004/talks/introduction/

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Institutional Web Management
Workshop 2004:
Transforming The Organisation
Brian Kelly
UKOLN
University of Bath
Bath
Email
B.Kelly@ukoln.ac.uk
URL
http://www.ukoln.ac.uk/
Workshop IntroductionWorkshop Introduction
UKOLN is supported by:

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About UK Web Focus
Brian Kelly:
• UK Web Focus – funded by JISC and the
MLA to support the HE/FE and museums,
libraries & archives sector on Web
standards & best practices
• Based at UKOLN – a national centre of
expertise in digital information
management
• Located at the University of Bath

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About You
Are you from:
• HE
• HE agency
(Research
Council,
JISC, …)
• FE
• Other
Manager
Techie
Information
specialist
Designer
Learning
Technologist
Other
Support
Staff
User

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About The Event
This is the 8th annual Web Management Workshop
Meeting people, networking, “I am not alone”
There are no easy answers 
We can all contribute
1997 KCL 2 days (lunchtime-lunchtime)
1998 Newcastle 3 days (2 days content)
1999 Goldsmiths "
2000 Bath "
2001 Belfast 3 days (2.5 days content)
2002 Strathclyde "
2003 Kent "
2004 Birmingham 3 days (2 days content)
June
Sept
"
"
June
"
"
"
Finding answers from gurus and best practices
databases  CMS  Web strategy
1997
Today

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This Year's Event
The programme and format has been put together by:
• The Programme Committee (Brian Kelly, Ian Upton,
Tracey Stanley, Stephen Bulley and Catherine Ewart)
and informed by feedback, discussions on lists, etc.
This year we:
• Address theme of "Transforming The Organisation"
• Provide plenary speakers who will provide a vision or reflect
on institutional activities
• Provide participative workshop sessions
The event administration is managed by the Organising
Committee (Natasha Bishop, Sarah Smith & Brian Kelly,
UKOLN and Ian Upton)
 Organising / Programme Committee
 Speaker  Facilitator

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The Format
The format of the workshop is:
• Eight plenary talks of 45 minutes
• A choice of 2 from 14+ parallel sessions lasting
90 minutes
• Two discussion group sessions and a final report
back session in which the groups:
(a) Identify and prioritise key challenges in chosen area
(b) Find solutions
(c) Brief report back (in final session)
• Tonight: drinks reception & conference dinner
• Tomorrow: canal trip to Birmingham city centre
(arrange own meals and drinks – advice in pack)
Interaction
Note due to the large numbers of delegates the parallel
sessions may not be as interactive as in previous years
Note due to the large numbers of delegates the parallel
sessions may not be as interactive as in previous years

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What You Can Gain
By the end of the workshop delegates should:
• Be aware of best practices which are being
deployed by your peers
• Be better informed of new developments which
may have a strategic impact on your institution
• Have had an opportunity to contribute by giving
your views and sharing your opinions
• Have identified areas for future work:
By yourself and your team
Within your institution
By national groups such as JISC, UCISA,
Netskills, etc.
• Have provided feedback on the event
• Have enjoyed yourselves!

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Motivational Techniques
Web managers need to:
• Have a vision
• Articulate the vision
• Motivate the team
An example of how others
approach this
Four words for IWMW participants:
Please enjoy the workshop!
Video clip available from
<http://www.ntk.net/ballmer/mirrors.html>
Video clip available from
<http://www.ntk.net/ballmer/mirrors.html>

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Questions
Any questions?

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Questions
Any questions?