During this talk, I address delegates from government and financial institutions on social media in the PR context.

1. Social media in PROROh look, yet another social media in PR presentation 25 May 2011

2. Flavour of the month

3. for the past 72 months

4. Remember Web 2.0?

5. Buzzwords change

6. Business principles evolve

7. Social media frustrates

8. Capitalise on awareness

9. Forget failures

10. Social media is nothing new

11. It’s just conversations using different tools

12. And just like networking

13. Don’t expect immediate results

14. Don’t put Descartes before the horse

15. Research, listen, and plan

16. Tactics follow strategy

17. What about direct marketing?

18. DM = One-way traffic with money the pointsman

19. SM = multiple streams of conversations with customers

20. The numbers don’t matter, everybody has a voice

21. Gary Vaynerchuk – Your product is going to have a problem eventually if you don’t give a fuck

22. Caring is massively underrated

23. People want to believe

24. But you need to sustain it

25. And be flexible in your approach

26. To help ensure you build brand loyalty

27. But don’t take my word for it

28. The truth is out there

29. Thank you Iwan Pienaar 083 974 6287 @iwanp iwan@bairds.co.za www.slideshare.net/iwanp

31. mhall209

32. John Harvey

33. Patrick Gage

34. Silicon Prairie News

35. edgeplot

36. OakleyOriginals

37. dwdyer

38. Mark Lee

39. Anonymous9000

40. blues kuei

41. futureatlas.com