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Top 10 Improved Learning Questions by Ivy Villamor
1. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Ivy Villamor April 2011
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5. There are 4 Types of Company Orientations Production Marketing Product Selling Company Orientations
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11. 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Ivy Villamor April 15, 2011 www.stevenandrada.blogspot.com 1/73
29. Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Ivy A. Villamor April 2011 http://kavellana.blogspot.com TOP 10 Learning Questions for
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39. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani / Ivy Villamor 15th April ’2011
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43. Word Association: Ask subjects what words come to mind when they customer hears the brand’s name
49. In stratified random sample, the population is divided into mutually exclusive groups and random samples are drawn from each group This is a common technique when sampling population of voters, stratifying across racial or socio-economic lines.
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51. TOP 10 Learning Questions for Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Cabunilas, Michelle M. / Ivy A. Villamor 15 April 2011 http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
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54. Concept 7: Increase Customer Value http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed. REDUCE RATE OF CUSTOMER DEFECTION INCREASE LONGEVITY OF CUSTOMER REL. ENHANCING GROWTH POTENTIAL THROUGH “ SHARE OF WALLET”, CROSS-SELLING, AND UP-SELLING MAKING LOW-PROFIT CUSTOMERS MORE PROFITABLE FOCUSING DISPROPORTIONATE EFFORT ON HIGH-VALUE CUSTOMER
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56. Analyzing Consumer Markets Rustie M. Fidel / Ivy Villamor April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
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59. Concept # 9 Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Post Purchase behavior http://rustie27.blogspot.com/
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61. TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon / Ivy Villamor 15 April 2011
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64. Motivation Freud: Behavior guided by subconscious motivations Maslow: Behavior driven by lowest unmet need Herzberg: Behavior guided by motivating and hygiene factors Kotler, Keller. Marketing Management, 13 th Edition. Concept 9:
76. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan / Ivy A. Villamor April 2011 http://taeyangxinyi.blogspot.com
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79. Brand Roles on a Brand Portfolio What brand type is the product? 40 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. FLANKERS CASH COWS LOW-END ENTRY LEVEL HIGH-END PRESTIGE
80. Niche is a type of market segmentation, not a role on a brand portfolio 41 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. FLANKERS Fighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position CASH COWS Brands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support LOW-END ENTRY LEVEL Relatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand HIGH-END PRESTIGE Brands that add prestige and credibility to the entire portfolio
103. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza / Ivy Villamor April 15, 2011 meghanngettingthere.blogspot.com
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106. Setting Price STEP 1: Companies decides its GOAL of where it wants to POSITION its MARKET OFFERING meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
107. In times of crisis, companies focus on one goal and resort to strategies that stabilize their business and keep them afloat. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
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109. TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. / Ivy A. Villamor April 15,2011 http://annalimedina.blogspot.com
121. TOP 10 Learning Questions for Ch 17: Designing and Managing Integrated Marketing Communication Jan Kenneth Obar / Ivy A. Villamor April 15, 2011 http://jankenneth-obar.blogspot.com
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124. Sales Promotion: -Lead target audience to make the final step (purchase). http://jankenneth-obar.blogspot.com
125. Sales Promotion: Tools used to draw a stronger and quicker buyer response. -Coupons -Contests -Premiums http://jankenneth-obar.blogspot.com
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127. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Ivy Villamor Apr. 5.2011 http://zhaointote.blogspot.com/
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133. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo / Ivy Villamor April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
155. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. / Ivy Villamor April 14, 2011 www.leeaizabelsandel.blogspot.com
161. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Ivy Villamor April 14, 2011 miralynnserrano.blogspot.com
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164. Effective Internal Marketing includes SOCIAL RESPONSIBILITY MARKETING miralynnserrano.blogspot.com Choosing the right Goal / Objective for your company is Critical
165. Effective Internal Marketing follows a SOCIAL MARKETING PLANNING PROCESS miralynnserrano.blogspot.com A ) Where are we? B ) Where do we want to go? C ) How will we get there? D ) How will we stay on course?
166. following the process will give the right SOCIAL RESPONSIBILITY MARKETING for your company miralynnserrano.blogspot.com