1. CASES
CO-OWNED CLIENT-IVOX
PANEL
LIVIOS IVOX
LIVING,CONSTRUCTION AND HOUSING
DEDICATED PANEL

2. CASES PANEL BUILDING - DEDICATED PANELS
LIVIOS LIVING PANEL
CLIENT &
SECTOR
 Livios
 Construction, housing,
 Partnership between Livios and iVOX
 Livios is an online web portal and content provider in the domain of building and
construction providing a broad spectrum of information to those people with an
interest there-in
 The aim is to set up a dedicated panel of at least 10.000 panel members!
CASE
SPECS
 Panel members should be a very specific target group

People currently planning to build or renovate a home or building construction

People currently in the process of building or renovating a home or building construction

People who have very recently built or renovated a home or other construction
Win-win deal allowing iVOX to expand the iVOX panel and holding rights to
use panel for research and allowing Livios to reduce costs of research and
set-up !

3. CASES PANEL BUILDING - DEDICATED PANELS
LIVIOS LIVING PANEL
 Panel is set up according to a large set of general & specific parameters
representing the specific target population; people involved (present, near
future or near past) in building or renovating a home or other construction
 Recruiting via different ofline as well as online chanels


APPROACH
Cross-channel mixed approach
E.g. e-newsletter, Livios both at conferences and fairs, website, info leaflets in outlets, …
 Commercial exploitation of the panel (strictly for research purposes) via ad
hoc research set ups (specific research questions) and continuous online
living-building omnibus
-
Including tracking of various variables for Livios as well as clients (dashboards) via monitor
-
Healthy mix of ad hoc research and continuous tracking for optimal usueable research ‘output’
 Shared responsibilities in partnership:
LIVIOS:
Bring panel members
Content provider
Commercialisation of panel
iVOX:
Research Set-up
Management and execution or researches
Panel Management (building & maintenance)
Commercialisation of panel

4. CASES PANEL BUILDING - DEDICATED PANELS
LIVIOS LIVING PANEL

6. CASES PANEL BUILDING - DEDICATED PANELS
LIVIOS LIVING PANEL
 Continuous organisational learning and research is possible
 Create better value for customer due to close customer satisfaction and
customer needs monitoring
 The users of the platform and hence also
 The actual customers = advertisers, etc ‘paying’ for the platform
Value
For
Client
 Better and more interesting content provider + engage people
 =>Attract new website visitors, new subscribers and thus
 => new customers thanks to better value proposition, higher hit rate, more
and more dedicated members / subscribers => advertisement reach and
effectiveness of portal ↑
 Provide existing and potential new customers with nex products => tailored
research to their needs aimed at the correct target group

7. CASES PANEL BUILDING - DEDICATED PANELS
LIVIOS LIVING PANEL
 Shows the endless possibilities for panel building and win-win or even
win-win-win deals
 Many similar portals and opportunities in various markets in Brazil exist
–
Standardised product and offer is possible
–
…
 Cross- and upselling to IBOPE’s current client base
–
IBOPE
I various sectors
–
Verious products & services
–
Various approached
 Attract new online-minded clients with this offer + potential cross- and
upselling to IBOPE’s classical offline products