We are becoming an ‘always-connected’ society through increasing use of Internet and mobile. People look for most information online, which makes every organization take its web presence seriously. Now with the advent of social media, interaction between users and companies online has become even more significant. Social media allows your company to attract new customers and maintain relationships with existing customers through various channels. How do you go about ensuring this customer interaction? It is through usage of content management systems and content management frameworks like Drupal. To give a brief overview of Drupal:

1. Drupal 7 ideal for the social media age
We are becoming an ‘always-connected’ society through increasing use of Internet and mobile. People look for most
information online, which makes every organization take its web presence seriously. Now with the advent of social
media, interaction between users and companies online has become even more significant.
Social media allows your company to attract new customers and maintain relationships with existing customers
through various channels. How do you go about ensuring this customer interaction? It is through usage of content
management systems and content management frameworks like Drupal. To give a brief overview of Drupal:
Drupal core – Drupal has built-in modules that has most basic features to build a site with social media components.
Drupal community – Several third party modules are offered by the community with advanced features and
sophisticated social media components.
Drupal development – Powerful and flexible application API allows developers to customize the features and
functionality of any module.
These features make Drupal a favorite with most web teams as it allows them to do almost anything that they look to
accomplish. When it comes to social media, Drupal makes it easy.
The following Drupal attributes also make it social media friendly:
Drupal, by and large, is a marketer’s dream when it comes to developing websites for interacting with existing
customers and attracting new ones.
User oriented websites with dynamic content
Drupal theming that allows pluggable themes and template layout flexibility
Integration with analytics
Content publishing and RSS feeds
Excellent taxonomy support for content categorization
Blogs, user comments and ratings
Forums and Wikis
Polls and surveys
Organic groups, user profiles and user relationships
Flagging and bookmarking of favorite contents
Integration of messages and notifications
Share contents with friends by inviting them
Social media bookmarking and social networks integration
Search engine optimization
Drupal, by and large, is a marketer’s dream when it comes to developing websites for interacting with existing
customers and attracting new ones.
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