1. The document discusses various digital marketing and social media campaigns, including Always' "Like a Girl" campaign, Jurassic World's website and social media strategy, and upcoming social media paid ad formats on YouTube, Pinterest, Instagram, and WhatsApp. 2. It also covers social media news such as Twitter improving direct messages and new video streaming apps Meerkat and Periscope. 3. The document then discusses social media strategies for Ramadan in Indonesia and various telco and Coca-Cola campaigns for the holiday season.

1. DIGITAL MEDIA
WEEKLY DIGEST

2. Campaig
Cannes Lions is coming! Which one is your favourite campaign? Check out this link to find
several strong candidates for this year’s Cannes http://www.adweek.com/news-
gallery/advertising-branding/20-campaigns-will-win-lions-cannes-165316
LB’s campaign on gender equality claimed to be the
strongest candidate this year after winning several
awards for the past months. Check out their campaign
‘Like a Girl’ with its strong narrative message here ->
https://www.youtube.com/watch?v=XjJQBjWYDTs and
http://always.com
Lesson learned here mostly on how they gain such a powerful yet simple insight: we always associate girl with
weakness, and even the girl unconsciously admit that with their perception of phrase ‘like a girl’. The message is
touching and have an unparalleled genuine narrative, showing how great story behind a campaign can lead to big
engagement and product’s awareness. LB’s tap this common sense and explain it in impressive video and
microsite.

3. Campaig
Have you watch Jurassic World? The amazing movie launched with amazing campaign strategy.
They made it all up so their advertising looks like an advertising of real amusement park.
ICYMI, you should check their website http://jurassicworld.com which was built perfectly with
no small detail missed (every link clickable, even Masrani’s company website!). Also check out
their social media especially Facebook page (with country’s personalized content) and
Instagram account.
You might also note that they have a lot
of product placement inside. The
Samsung Innovation Center, Verizon
Wireless, Beats by Dr. Dre, and.. Think
you can spot every placement?
http://www.brandchannel.com/2015/06/
14/jurassic-world-product-placement-
061415/
Dinosaur is (almost) everyone’s fantasy. And this movie franchise hit it as the single top of mind dinosaur
expert. It’s just so awesome yet frustrating when you see an interactive website of dinosaur theme park
that seems so real but actually doesn’t exist. At least watching the movie will ease up the pain a bit.

4. First, group DM. Then 10K characters DM. What
next? Twitter Messenger? Some observer
consider this as strong sign for more chat-friendly
Twitter. What can we do to utilize this upgrade?
http://venturebeat.com/2015/06/11/twitter-will-
remove-the-140-character-limit-from-dms-in-july/
ICYMI, this is Adidas’ campaign using Twitter’s
group DM ->
http://mashable.com/2015/02/06/adidas-
twitter-group-dms/ lack of digital footprint, but
really really strong word of mouth because it’s
involving a real influencer.
SOCIAL MMeerkat and Periscope made a great
moment in Mayweather vs Pacquiao
match http://cnn.it/1N8gqO0. This
new emerging video streaming
social media seems promising in the
future.
Twitter Improve Direct Message Service New Emerging Apps: Meerkat & Periscope

5. SOCIAL MAfter knowledge graph, social graph, and other
graph, now Google weaponized itself with Tweet
Graph. Tweet result can appear on result page of
Mobile Google Search http://bit.ly/1HsdaLm
Tweet Graph on Google
It’s ads everywhere. When Facebook
organic reach diving down to zero
(http://bit.ly/P4NXka) and Twitter tweak
and retweak their timeline appearance, the
ads emerge as reach hero. These are list of
the upcoming ads:
Social Media Paid Ads Update
Product List and Click-to-Shop now available in Youtube TrueView ads
http://bit.ly/1FAce86
Pinterest Buyable Pins http://ti.me/1FSgGxU
Instagram’s promoted post and strong CTA for in-app buying
http://tcrn.ch/1K1xW6I and don’t forget to use carousel!
http://bit.ly/1JZoIrL
Whatsapp planned to monetize http://ind.pn/1Ej9fMa

6. SOCIAL MFacebook is trying to lock their user’s inside by
starting the Instant Article feature so we don’t
have to leave Facebook to read an article
http://bit.ly/1L5IqjH
Reading Article on Social Media
Twitter has already let GIF playing on our
timeline, next is the video autoplay
http://on.mash.to/1HPtisq
GIF and Video in FB & Twitter
It looks like people in Silicon Valley really love to see a
moving picture. But maybe we can really tap into this, as
this study shows the significant of video in social media
and website’s landing page (here http://bit.ly/1aBXkza
and here http://bit.ly/18wFWMZ)
Twitter is asking for help by trying to buy news’
aggregator site Flipboard http://bit.ly/1N8bJUu

7. Indonesia
Ramadhan is coming! Have you prepared your best strategy to compete in this Indonesia’s Super Bowl
for advertising?
Several social campaign has become a buzz for
the upcoming Ramadhan.
Check out quranindonesiaproject.com where you
can listen to Afghan, Gita Gutawa, and Raisa
reading Quran.
Raditya Dika also will launch his new web series
titled Surat untuk Ramadhan and has gained a lot
of attention in social media for this.
Social Campaign on Ramadhan
In Ramadhan, struggling to be runner-up below Sirup Marjan are the
telcos campaign. Let’s inspect some of them. Here for XL
http://rumahsilaturahim.xl.co.id and here for Indosat
http://indosat.com/ketupat
Coca Cola is also running their Ramadhan campaign with hastag
#MeriahBersama. They’re trying to engage video content and
collaborating with local video maker Indovidgram.
Telco and Coca Cola Campaign

8. On the otherTalking about great Youtube Ads strategy, I think
this ads can be count as one of them. Check out
Youtube ads of Medexpress, a health institution
working to stop virus from becoming viral. And
this time they also try to stop another viral. A
video viral.
http://www.tubefilter.com/2015/05/22/medexpr
ess-anti-viral-pre-roll-youtube-ads/
Medexpress Youtube Video
President Obama finally got his own Twitter
account. He tweets bold, funny, and answer
smartly http://bit.ly/1esWEkQ
President Obama’s Twitter
It’s a unique campaign from General Electric and a good
insight on seeing something ‘upside down’.
http://bit.ly/1N8fbyh
Hey you can also tweet or post in Facebook upside down
and backwards. ʞuᴉl sᴉɥʇ ʞɔǝɥƆ
http://www.upsidedowntext.com/
GE’s Upside Down