The document discusses using content marketing for event marketing in 2017. It recommends focusing on quality over quantity when creating content, investing in professional native advertising alongside sponsors, and using content upgrades and lead nurturing with additional content as ways to enhance an event brand's authority, provide relevant information to attendees, and generate more leads for the marketing funnel. Content marketing is suggested as a better approach than traditional PR or media partnerships alone due to its ability to keep up with social media.

1. presents
Content Marketing
For Events in 2017.

2. Ivan Brezak Brkan
Email: ivan@netokracija.com
Twitter: @ivanbrezakbrkan
Snapchat: ivanbrezakbrkan
Instagram: ivanbrezakbrkan

3. presents

4. Netokracija is the
Techcrunch of Southeastern
Europe
TechCrunch, 2014, #1 technology magazine in the world

6. Great Content Just Seems To Be
Missing In Event Marketing
for some
v

7. Helps Your SEO in 2017… 2018… 2019…

8. Gives you
content to post
on your social
media channels

9. Enhances the authority
of your event brand

10. CMI recently reported that 80% of
business decision-makers prefer to
get company information in a series
of articles versus in an advertisement.

11. If Content Is That Great, Why Isn’t
PR Good Enough Then?

12. 1. PR
2. Content Marketing
3. Native Advertising

13. Traditional PR Isn’t Keeping
Up With Social Media

14. Media Partnerships Aren’t Enough
For Media That Relies on Native

15. 5 Content Marketing
To-Dos In 2017.

16. 1. Insist on Quality,
Not Quantity

17. 2. Invest in
Creating (&
Distributing)
Content To
Your Audience

19. 43% of event attendees feel that
events marketed to them are not
relevant to their job or industry

20. 3. Invest in
Professional
Native Advertising
(Alongside Sponsors)

21. 4. Get Email Addresses
(Leads) From Content
Marketing & Native

22. 4. Get Email Addresses
(Leads) From Content
Marketing & Native

23. Inbound marketing delivers
54% more leads into the
marketing funnel than traditional
outbound leads.

24. 5. Use Content Upgrades As
Content “Gifts”

25. 6. Nurture Those Leads
With More Content

26. 6. Nurture Those Leads
With More Content

27. Thanks! Qs?
Email: ivan@netokracija.com
Twitter: @ivanbrezakbrkan
Snapchat: ivanbrezakbrkan
Instagram: ivanbrezakbrkan

28. Read next?
http://hubs.ly/H014X590