Predavanje KAKTUS 2016

2. Hello.

3. I’m Mihnea from Pitesti.

5. Romania

6. Pitesti

7. (pitesti)

8. Pitesti
Bucharest

9. At 19, I went into advertising.

10. OR

11. CAN’TVERTISING

12. CAN’TVERTISING
-we don’t have the budget
-we don’t have the time
-the client doesn’t get it
-my hamster died
-outside Romania is better
-etc

13. More problems than Jay Z

15. So I left Romania.

16. I lived & worked in
Hamburg
Paris
London
Madrid
Toronto
New York

17. I was searching for
The secret
The magic potion
The recipe

18. What I discovered

19. I
Motivation
&
Ideas

20. Motivation

21. Motivation
Whatever makes you
wake up in the morning

23. Motivation
Different for everyone.

25. Motivation ≠ Reward

26. Today, better than yesterday.
Tomorrow, better than today.

27. Motivation = ∞

28. Ideas

29. “An idea can change the
world!”

30. “An idea can change the
world!”

31. An idea is the easiest thing to
kill

32. Everyone has ideas.

33. Everyone has ideas.
If you don’t do it, it’s zero.

34. Everyone has ideas.
If you don’t do it, it’s zero.
If you don’t do it right, it’s
zero.

35. Advertising in 2016 is not
about just having ideas.

36. It’s about what you do
with the ideas you have.

37. “An idea can change the
world!”

38. An idea you make
can change the world.

39. Welcome to

40. Doing > Thinking

42. Nobody else is responsible to
make your ideas happen.

43. So how?
(to do more amazing things)

44. II
There’s no recipe.

45. (sorry)

46. If there were a recipe,
everyone would do it.

48. What we think of. What we do.

49. What we think of. What we do.
Where
The
Magic
Happens.
Day-to-day
Stuff.

50. What we think of. What we do.
Where
The
Magic
Happens.
Day-to-day
Stuff.

51. III
I learned more from doing
than from thinking.

60. I didn’t know
I could do that.

61. It’s a great time to be in advertising

62. I didn’t know how

63. IV
Quantity. Then, quality.

64. Hans the Potter

65. Have at least one
idea/day

66. V
Keep on doing stuff

67. anything you believe in

71. no matter what people say

75. no matter the results

76. Seriously.
what’s the worst thing
that can happen in 2016?

77. - a few likes
- a few views
- upset some bloggers

78. VI
Don’t leave an idea you love
unmade

79. That’s like kicking your motivation
in the balls.

80. The “5 days” rule.
“if you have an idea and you don’t do anything about it for 5 days,
you’re not allowed to be frustrated if someone else does it.”

83. Essential mix:
motivation ≠ reward

84. Essential mix:
motivation ≠ reward
you will learn more from doing

85. Essential mix:
motivation ≠ reward
you will learn more from doing
don’t fear the results

86. Essential mix:
motivation ≠ reward
you will learn more from doing
don’t fear the results
don’t leave any idea you love unmade

87. I wish you an honest
“May you be surrounded by doers.”

88. Oh, yeah. And
Work hard
&
Be nice to people

89. Thank you very much.
(a bow)

90. mihnea.gheorghiu@publicis.ro
@mrsbrebenel - Instagram, Facebook, etc