This document discusses the importance of user experience (UX) design. It defines UX as the overall perception and interaction a user has with a product, service, or company. Good UX leads to positive user experiences, increased conversions and sales, less abandoned products/services, and happier users and teams. Investing in UX can help avoid disasters when using complex systems and solve problems through innovation. The document encourages readers to see their work through a UX lens and help others appreciate the value of user experience design.

1. WHY UX?
Iván Alarcón Melania González

2. UX is not only UI

3. Let’s give this to
the designer so
that she can fix
the UX

4. Let’s give this to
the designer so
that she can fix
the UX

6. IoT(Inter net of Things)

11. UX is not only
the wireframes

13. UX is not only
Usability

14. I need an attractive and modern
website that uses all the content from our
previous site, with social media widgets,
SEO-optimized and responsive. I also want
my logo to be bigger.
Oh! and it must be
intuitive and
user friendly.
Oh God...
WTF!

16. Usability
Information
Architecture
Ergonomics
Interface
Design
Content
Strategy
Interaction
Design
User Research
Service
Design
Design
Thinking
Data
Visualization
Business
Skills
Cross-Channel
Design
Interaction
Design

18. IT DEPENDS

19. The overall perception and comprehensive interaction
an individual has with a company, service or product.A
positive user experience is an end-user’s successful
and streamlined completion of a desired task.
KELLY GOTO

20. Every aspect of the user’s interaction with a product,
service, or company that make up the user’s
perceptions of the whole. User experience design as a
discipline is concerned with all the elements that
together make up that interface, including layout, visual
design, text, brand, sound, and interaction.
USER EXPERIENCE PROFESSIONALS ASSOCIATION

21. THINKING OFTHE USER
EXPERIENCE MEANS
RETHINKING OUR
WORKFLOWS

22. EXPERIENCES ARE DESIGNED
• Good design is complicated and it takes time
• UX is an emergent field but it is also a buzzword
• It’s not enough to add the letters “UX” before a designer’s title
to get a UX Designer

26. BUT I AM _______.

38. “Saying a website is
'usable' is like saying
dinner was 'edible'.
-Jared Spool

39. BEYOND USABILTY
• Cross-channel
• Complex systems
• Content
• Emotion
• Innovation

40. THE $300 MILLON BUTTON
• Bottleneck in Amazon’s selling process
• Nobody wanted to “Register” to buy
• Replacing the button “Register” for
“Continue” and adding a message
solved this problem
• Sales went up by 45%

47. RETURN ON INVESTMENT
• More conversions
• Less users abandoning our products / services
• Less expense on call centers and tech support
• Less expense on trainings

48. HAPPY USERS
• Good perception and higher adoption of our
products / services
• Less chance of our products / services getting attacked
• More fidelity
• More virality

49. HAPPYTEAMS
• Developers use 50% of their time developing unnecessary
features and functionality
• Solving an error after the development phase is 100 times
more expensive than solving it before
• “Patching” a product can be difficult and demoralizing
• Good UX helps other people to notice the developers’ hard
work

50. AVOIDING DISASTERS
• Money tranfers
• Control panel in a nuclear plant
• An airplane cockpit
• Information to solve health
problems

52. LET’S
INNOVATE
AND SOLVE
COMPLEX
PROBLEMS!

53. WHAT CAN WE DO?
• Explore different ideas and validate your assumptions
• Use the collective intelligence in your teams
• Less documentation, more dialog
• Iterate, iterate, iterate
• Measure your results
• Learn more!

54. BEFOREYOU LEAVE...
• Try to use your “UXer glasses” to see your daily work
differently
• Help others appreciate the value in User Experience Design
• Let’s start now!

56. THANKS!
Iván Alarcón Melania González