This document outlines a workshop hosted by ITSME from March to April 2009 at Domus Academy on designing and building an online community for ITSME. The workshop goals are to improve the quality of ITSME's community, activities, and organization. Over the course of several sessions, participants will research case studies of online communities, analyze ITSME's needs, and design a concept to build an ITSME community, with interim deadlines and a final presentation. Nico Sica of ITSME is listed as the contact for any questions.

1. ITSME
Design Brand Exploitation
Innovation & Communication
Workshop @ Domus Academy
Master in Business Design
March/April 2009
Nico Sica, nico.sica@itsme.it
ITSME Srl, Viale Sarca 336/F, Milano
All text is available under the terms of the GNU Free Documentation License

2. Goal
“ITSME IS LOOKING FOR
INTERESTING PROPOSALS USEFUL TO
IMPROVE THE QUALITY OF ITS
COMMUNITY LIFE, SPACE, ACTIVITIES
AND ORGANIZATION”
PEOPLE TO INVOLVE
Potential
partners, users, collaborators
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3. Calendar
Introduction
March 11: (Wednesday, 14.30/17.30)
March 13: (Friday, 9.30/12.30)
Research
March 17: (Tuesday, 14.30/17.30)
March 19: (Thursday, 14.30/17.30)
March 24: (Tuesday, 14.30/17.30)
March 26: (Thursday, 9.30/12.30)
Concept design
March 31: (Tuesday, 14.30/17.30)
April 3: (Friday, 14.30/17.30)
April 8: (Wednesday, 9.30/ 12.30)
IMPORTANT DEADLINES
March 26 (Middle term review), April 8 (Final presentation)
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4. INTRODUCTION
Understanding the Itsme initiative
(March 11 - March 13)
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5. Starting point
ITSME PAPERS
“Stories and venues”
by Giorgio De Michelis and Marco Loregian
(http://tinyurl.com/cnlbwf)
“ITSME: Who we are and what we are doing to innovate workstations”
by Giorgio De Michelis, Marco Loregian, Claudio Moderini
(http://tinyurl.com/cwjq4l)
ITSME CARDS
“Design Highlight”
by Itsme team
(http://tinyurl.com/datnlc)
ITSME SLIDES
“ITSME: Interaction design, innovating workstations”
by Giorgio De Michelis and Marco Loregian
(http://tinyurl.com/c4h73n)
“Concept evaluation”
by Patrizia Marti, Leonardo Giusti, Alessia Rullo, Alessandro Pollini & MA students
(http://tinyurl.com/ct5gf5)
WWW.ITSME.IT | WWW.YOUTUBE.COM/ITSMEOS | WWW.SLIDESHARE.NET/ITSMESRL
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6. RESEARCH
Analizing online company communities
(March 14 - March 26)
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7. Workflow
Step 1
Find interesting case studies
Step 2
Search data and information about the case studies
Step 3
Analyse the case studies, taking into account “user experience”
and “service organization”
Step 4
Create an analytic matrix of the different case studies and a
write a critical commentary explaining your choices
(First output)
Step 5
Create a map based on the proposed matrix
(Second output)
Step 6
Insert Itsme community in the matrix and in the map and write a
critical commentary explaining your choices
(Third output)
SUGGESTION
BE FOCUSED, RIGOROUS AND DIRECT TO THE OUTPUT YOU HAVE TO PRODUCE
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8. Starting point
SAMPLE COMMUNITIES
“Dell Ideastorm”
(http://www.ideastorm.com)
“Ubuntu community”
(http://www.ubuntu.com/community)
“P&G Connect + Develop”
(http://tinyurl.com/27rtwc)
“Nikeplus”
(http://nikeplus.nike.com)
“Lego Mindstorm”
(http://mindstorms.lego.com)
SCENARIO
(Reference keywords)
Open innovation
Crowdsourcing
Participatory design
User innovation
Online communities
Online market research
WWW.AWARENESSNETWORKS.COM | WWW.FRESHNETWORKS.COM
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9. Methodology
Optional activities
Use Technorati, Delicious and Slideshare in your research
(http://www.technorati.com)
(http://www.delicious.com)
(http://www.slideshare.net)
Monitor groups in LinkedIn
(http://www.linkedin.com)
Create your blog network with Bloglines
(http://www.bloglines.com)
Monitor interesting groups in Facebook
(http://www.facebook.com)
Create your network of people with Twitter
(http://www.twitter.com)
Required activities
Share your search with Delicious
(http://www.delicious.com)
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10. CONCEPT DESIGN
Building the Itsme community
(March 27 - April 8)
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11. Workflow
Step 1
Refine your matrix, commentary and map after the review
Step 2
Prepare a detailed explanation of the Itsme community user
experience
(fourth output)
Step 3
Prepare a detailed explaination of your plan for building the
Itsme community taking into account workflow, costs and
resources
(fifth output)
Step 4
PREPARE YOUR PRESENTATION
Explain your concept and work
(Last output)
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12. Any question? / Simply ask!
NICO
nico.sica@itsme.it
nicosica (skype)
DUCCIO
duccio.mauri@itsme.it
duccio.mauri (skype)
FEEL FREE TO COME TO ITSME AND
MEET US THERE!
In case is needed, we can also organize
meetings with Itsme developers and designers
ADDRESS
ITSME Srl
Viale Sarca 336/F
20126 Milano
MM (Red line): Sesto Marelli
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