Presentation design for Baskin-Robbins stores nationwide to see how the franchise owner should use the POP materials for their stores during each quarterly campaign.

1. December 28
POP Planogram - BR EXPRESS STORES
59¢ Soft Serve Cone/Valentine’s Day
Cakes begins! Remove all previous POP
elements and replace with 59¢ Soft
Serve Cone/Valentine’s Day Cakes POP.
59¢ Soft Serve Cone/Valentine’s Day Cakes
December 28 – April 4, 2010
PERMANENT ELEMENTS
wh at ’ s in your ki t
(PO P element s will va ry by st ore )
In t e r i or E LE M ENTS
Floor Stand
Menu End Panel
Wall Posters
Upright Freezer Decal Lug-on
Upright Freezer Decals
The following element will
remain on display during
this promotion.
Register Topper
(For placement on BR_1209_UD004)
Birthday Club Display
Ganache Cakes Upright Freezer
Shelf Labels
Display 1/25-2/14
wh at ’ s in your ki t
E XTERIOR E LE M ENTS
Display 12/28-1/24, 2/15-4/4
(PO P element s will va ry by st ore )
Window Poster
Window Cling
Counter Menu Board
Drive-Thru Extender Panel
Display 1/25-2/14
Received incorrect or missing POP? Step 1: Review and update your Shop Profile by logging on to Franchisee Central and clicking on the path:
Baskin-Robbins>In-Store Marketing>Survey Link. Step 2: Call Baskin-Robbins® Fulfillment Center at 1.800.321.4431 to order correct POP components.
BSK31970_1209_PL004.indd 1
BR_1209_PL004
11/24/09 1:49:18 PM
BSK31970 Planogram
BR Express
BR-1209_PL004
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2. 59¢ Soft
Serve Cone/
Valentine’s Day
Cakes
m enu boards and wall posters
59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010
POP Planogram
December 28
59¢ Soft Serve Cone/
Valentine’s Day Cakes
begins! Remove all
previous POP elements.
Wall Poster | sku#: BR_2009_WS001
NOTE:
Wall Poster Display Dates
Generic Cakes: 12/28-1/24, 2/15-4/4
Valentine’s Day Cakes: 1/25-2/14
Keep 59¢ Soft Serve
Cone/Valentine’s Day
Cakes POP up thru
April 4, 2010
BSK31970_1209_PL004.indd 2
11/24/09 1:49:23 PM
BSK31970 Planogram
BR Express
BR-1209_PL004
Page 2 of 4

3. Upr ig h t f re e ze r
59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010
Upright Freezer Decal | sku#: BR_1209_UD003
59¢ Soft
Serve Cone/
Valentine’s Day
Cakes
POP Planogram
December 28
59¢ Soft Serve Cone/
Valentine’s Day Cakes
begins! Remove all
previous POP elements.
NOTE:
If your store has a 2-door upright
freezer, display the Quarts upright
freezer decal as well.
C OUNTER
Keep 59¢ Soft Serve
Cone/Valentine’s Day
Cakes POP up thru
April 4, 2010
BSK31970_1209_PL004.indd 3
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BSK31970 Planogram
BR Express
BR-1209_PL004
Page 3 of 4

4. 59¢ Soft
Serve Cone/
Valentine’s Day
Cakes
dri ve-Thru menu board
59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010
POP Planogram
December 28
59¢ Soft Serve Cone/
Valentine’s Day Cakes
begins! Remove all
previous POP elements.
Dunkin’ Donuts
Translites
Door and Wi ndow posters
READY, SET, GO!
6-7 days before promotion – Review POP materials and post
meeting notice by time clock. Call fulfillment center and /or
DCP if you need anything.
4 -5 days before promotion – Develop team meeting agenda
and manager’s script. Program POS.
3-4 days before promotion – Conduct team meeting,
complete product preparation training and POS practice.
Keep 59¢ Soft Serve
Cone/Valentine’s Day
Cakes POP up thru
April 4, 2010
1-2 days before promotion – Focus training on suggestive
selling techniques and product sampling. Take down old POP
and put up new POP at end of day.
NOTE:
Display the Valentine’s Day Cakes
window poster 1/25 - 2/14.
BSK31970_1209_PL004.indd 4
Day promotion starts – Start promotion ready to go as soon
as you open. Reinforce sampling and suggestive selling!
11/24/09 1:49:30 PM
BSK31970 Planogram
BR Express
BR-1209_PL004
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