New concept combo store layout for stores.

1. September 12
POP Planogram - new concept combo STORES
BOGO ½ Off & Holiday Cakes begins!
BOGO ½ Off & Holiday Cakes
Remove all previous POP
elements and replace with
september 12 - december 28, 2008
BOGO ½ Off & Holiday Cakes POP.
PERMANENT ELEMENTS
wh at ’ s in your ki t
(PO P element s will va ry by st or e )
In t e r i or E LE M ENTS
Cake Cards
Wall Posters
Display 10/1-10/31
Display 10/1-10/31
Display 11/1-11/27
Display 11/28-12/28
Dipping Cabinet Topper
Beverage
Merchandiser Card
Menu Board Promo Poster
Display 11/1-11/27
Display 11/28-12/28
Dipping Cabinet Decal
The following elements will
remain on display during
this promotion.
Dipping Cabinet Decal
Cake Recipe & Photoflip Cards
Upright Freezer Decals
wh at ’ s in your ki t
(PO P element s will va ry by st or e )
Drive-Thru Mini
Extender Panel
E XTERIOR E LE M ENTS
Drive-Thru
Extender Panel
Window Posters
Display 10/1-10/31
Display 11/1-11/27
Door/Window Decals
Birthday Club Display
Display 11/28-12/28
For missing POP elements, call Baskin-Robbins® Fulfillment Center at 1.800.321.4431. The contents of this POP kit were packaged
based on telemarketing information for your store. To update this information, please call NMA Marketing at 1.800.933.0644.
BR-1008.90
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24268BSK
Planogram-New Concept Combo-Soft Serve
BR-1008.90
Page 1 of 4
16.75" x 10.75"
17” x 11”
17.25” x 11.25”
4/4
100

2. bogo ½ Off &
Holiday Cakes
m enu boards and wall posters
Bogo ½ Off & Holiday Cakes |September 12 – DECEMBER 28, 2008
POP Planogram
September 12
BOGO ½ Off & Holiday
Cakes begins! Remove all
previous POP elements.
Menu Board Promo Poster | sku#: BR-1008.10
Small Poster | sku#: BR-1008.06
See Notes Section
Keep BOGO ½ Off &
Holiday Cakes POP up thru
December 28, 2008
Small Poster | sku#: BR-1008.07
See Notes Section
NOTES:
WALL POSTERS
Sept. 12-30
Display the BOGO ½ Off Shakes & Blasts wall poster in
all stores. If space permits, also display the 31° Below™ and
Quarts wall posters in that order of priority.
Oct. 1- Dec. 28
Display the BOGO ½ Off Shakes & Blasts wall poster in all
stores. If space permits, also display the appropriate Cakes
and 31° Below™ wall posters in that order of priority.
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24268BSK
Planogram-New Concept Combo-Soft Serve
BR-1008.90
Page 2 of 4
16.75" x 10.75"
17” x 11”
17.25” x 11.25”
4/4
100

3. Upr ig h t f r e e ze r
Bogo ½ Off & Holiday Cakes |September 12 – DECEMBER 28, 2008
Upright Freezer Decal | sku#: BR-1008.25
See Notes Section
Upright Freezer Decal | sku#: BR-1008.26
See Notes Section
Upright Freezer Decal | sku#: BR-1008.24
See Notes Section
bogo ½ Off &
Holiday Cakes
POP Planogram
September 12
BOGO ½ Off & Holiday
Cakes begins! Remove all
previous POP elements.
NOTES:
UPRIGHT FREEZER DECALS
2-Door Upright Freezers
Display the Quarts and Fudge Crunch Cake upright
freezer decals.
1-Door Upright Freezers
Display the Quarts upright freezer decal.
d ipping c ab ine t
Beverage Merchandiser Card | sku#: BR-1008.20
Dipping Cabinet Topper | sku#: BR-1008.19
Keep BOGO ½ Off &
Holiday Cakes POP up thru
December 28, 2008
NOTE:
Display the Halloween, Thanksgiving
and Holiday Cakes cake cards on the
designated dates.
Dipping Cabinet Decal | sku#: BR-1008.45
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24268BSK
Planogram-New Concept Combo-Soft Serve
BR-1008.90
Page 3 of 4
16.75" x 10.75"
17” x 11”
17.25” x 11.25”
4/4
100

4. bogo ½ Off &
Holiday Cakes
dri ve-Thru menu boardS
Bogo ½ Off & Holiday Cakes |September 12 – DECEMBER 28, 2008
Standard Combo Drive-Thru Menu Board
POP Planogram
NGSS Combo Drive-Thru Menu Board
Drive-Thru Extender Panel | sku#: BR-1008.29
READY, SET, GO!
6-7 days before promotion – Review
POP materials and post meeting notice
by time clock. Call fulfillment center
and /or DCP if you need anything.
September 12
BOGO ½ Off & Holiday
Cakes begins! Remove all
previous POP elements.
Dunkin’ Donuts
Translites
4 -5 days before promotion – Develop
team meeting agenda and manager’s
script. Program POS.
3-4 days before promotion – Conduct
team meeting, complete product
preparation training and POS practice.
1-2 days before promotion – Focus
training on suggestive selling
techniques and product sampling. Take
down old POP and put up new POP at
end of day.
Day promotion starts – Start promotion
ready to go as soon as you open.
Reinforce sampling and
suggestive selling!
Door and Wi ndow posters
Large Poster | sku#: BR-1008.01
Small Poster | sku#: BR-1008.06
See Notes Section
Keep BOGO ½ Off &
Holiday Cakes POP up thru
December 28, 2008
NOTES:
WINDOW POSTERS
Sept. 12-30
Large Poster | sku#: BR-1008.02
Small Poster | sku#: BR-1008.07
See Notes Section
Door/Window Decals
sku#: Varies by Market/Store
Display the BOGO ½ Off Shakes & Blasts window poster in all stores. If space permits,
also display the 31° Below™ and Quarts window posters in that order of priority.
Oct. 1- Dec. 28
Large Poster | sku#: BR-1008.46
Small Poster | sku#: BR-1008.08
See Notes Section
Display the BOGO ½ Off Shakes & Blasts window poster in all stores. If space permits,
also display the appropriate Cakes and 31° Below™ window posters in that order of priority.
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24268BSK
Planogram-New Concept Combo-Soft Serve
BR-1008.90
Page 4 of 4
16.75" x 10.75"
17” x 11”
17.25” x 11.25”
4/4
100