This document discusses how content marketing is the greatest sales tool. It notes that by answering customers' questions through high-quality, helpful content, one company was able to generate over $1.2 million in ROI. The document emphasizes that businesses should focus on creating and sharing useful content with customers as the best way to boost sales and build their brand.

1. Content is the
Greatest Sales Tool
in the World
By Marcus
Sheridan,
www.TheSalesLion.co
m

2. @TheSalesLion

3. @TheSalesLion

4. This was me…

6. They ask
You
answer @TheSalesLion

7. The most popular
digital marketing
model in the world
today.
MULC
H

8. Price
Problems
Comparisons/Vs.
The Best
Reviews
@TheSalesLion

13. $1,200,000.00
ROI anyone?
@TheSalesLion

14. You don’t want a
fiberglass pool!
(problems)

19. #1 in the world…all
because we bothered to
answer
every…single…question.
@TheSalesLion

21. Moneyball Marketing
and Content
Marketing Tipping
Points

22. 30
@TheSalesLio

25. We have no idea how much
information viewers will
consume on our websites
until we give it to them.
NONE
@TheSalesLion

26. Content is the greatest
sales tool in the world.
Period.
@TheSalesLion

27. Get the book. It’s awesome. It’s free. It will
change your life.
www.TheSalesLion.com Marcus1@thesaleslion.co
m