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IT Shades
Engage & Enable
T-Bytes
Digital Customer Experience
October Edition 2019
Email us - solutions@itshades.com
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About Us
Who We are Aim of this T-Byte Reasons to talk to us
ITShades.com has been founded with
singular aim of engaging and
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students with opportunities,
learnings, best practices,
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industry.
This document brings together a set
of latest data points and publicly
available information relevant for
Digital Customer Experience. We are
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Table of Contents
1. Financial, M & A Updates..................................................................................................................................1
2. Solution Updates.................................................................................................................................................12
3. Rewards and Recognition Updates..................................................................................................................50
4. Customer Success Updates...............................................................................................................................80
5. Partnership Ecosystem Updates......................................................................................................................96
6. Miscellaneous Updates.....................................................................................................................................122
7. Event Updates...................................................................................................................................................124
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Financial, M & A Updates
Digital Customer Experience Industry
Financial, M&A Updates
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Acquia Announces Majority Investment from Vista Equity
Partners
Open digital experience company Acquia announced it has signed
a definitive agreement to receive a majority investment from Vista
Equity Partners (“Vista”), a leading investment firm focused on
enterprise software, data, and technology-enabled businesses. The
partnership with Vista will provide operational expertise to help
accelerate Acquia’s growth trajectory as the company continues to
scale. Several of Acquia’s existing investors will retain a stake in
the Company. Acquia’s Open DXP Platform is built on an open
source architecture and is informed by the largest independent
developer community in Drupal, allowing Acquia to easily fuse
disparate data and marketing technologies, automating digital
experiences at scale. As marketers work to make customer
touchpoints more intimate and impactful -- and developers push
the boundaries of digital delivery -- Acquia’s solutions are
powering the next generation of customer experiences.
Executive Commentary
“Vista shares our belief that the DXP market is ripe for disruption
and we are excited to partner with them to accelerate our plans,”
said Acquia CEO. “Over 4,000 Acquia customers crave faster
innovation, greater agility, and better integrations than legacy
marketing cloud providers can deliver. Vista’s support will allow us
to invest more in R&D, expand faster, and get products to market
quicker while also continuing to give back to the Drupal and Mautic
developer communities.”
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Description
For more details, please click the link below:
https://www.acquia.com/about-us/newsroom/press-releases/acquia-announces-majority-investment-vista-equity-partners
1
Financial, M&A Updates
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Alteryx Acquires Feature Labs to Advance Machine Learning For The
Enterprise
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2
Alteryx, Inc., revolutionizing business through data science and analytics, announced that it has acquired Feature Labs, a data science
software company launched out of Massachusetts Institute of Technology (MIT) that automates feature engineering for machine
learning and artificial intelligence (AI) applications. The acquisition of Feature Labs will further enable Alteryx to help organizations
empower every data worker to fill the data science and machine learning talent gap. Alteryx puts insights from advanced analytics and
machine learning—once only available to statisticians and quants—into the hands of more data workers across the enterprise. “Gartner
predicts that, by 2020, more than 40% of data science tasks will be automated, resulting in increased productivity and broader use by
citizen data scientists.” Feature Labs’ feature engineering capabilities, combined with the ease of use of the Alteryx Platform, creates an
environment that further accelerates time-to-insight and time-to-value for analysts and data scientists alike. As part of their research at
MIT’s Computer Science and AI Lab, Feature Labs co-founders, Max Kanter and Kalyan Veeramachaneni, developed an innovative set
of algorithms to optimize the manual, time-consuming and error-prone process required to build machine learning models. In addition
to automating the model fitting and hyper-parameter tuning process, Feature Labs’ differentiated platform automates the feature
engineering and data prep process, resulting in significant increases in model accuracy and overall process efficiency.
For more details, please click the link below:
https://www.alteryx.com/press-releases/2019-10-04-alteryx-acquires-feature-labs-to-advance-machine-learning-for-the-enterprise
Description
Financial, M&A Updates
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Databricks Invests in European Development Center
Headquartered in Amsterdam
Databricks, the leader in unified data analytics, prepares to
invest over 100 Million Euros over the next three years to
support its European expansion in Amsterdam. The
European Development Center is an engineering hub for
development and innovation of the company’s Unified
Data Analytics Platform. The company has grown its
engineering team in Amsterdam 3x in the past two years.
Databricks launched in Europe two years ago with just a
few employees and is expected to grow to 200 employees
by the end of the year. ‘Making the Move to Amsterdam’
shares how one Databricks engineering employee made the
move from San Francisco to Amsterdam among several
members of the engineering team to lead the Billing
Infrastructure and Usage team.
Executive Commentary
“As a very pro-business and innovative country, the
Netherlands welcomes the Databricks investment in
Amsterdam,” said Executive Director of the Americas
for the Netherlands Foreign Investment Agency, which
assisted with the expansion. “The company’s growth is a
testament to its ability to attract a skilled workforce that
wants to live and work in a vibrant city like Amsterdam,
as well as Dutch infrastructure like our world-class
broadband network.”
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Description
For more details, please click the link below:
https://databricks.com/company/newsroom/press-releases/databricks-invests-in-european-development-center-headquartered-in-amsterdam
3
Financial, M&A Updates
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DigiCert Acquisition by Clearlake Capital Group and TA
Associates Closes
DigiCert, Inc., the world’s leading provider of TLS/SSL,
IoT and PKI solutions, announced that leading private
equity firms Clearlake Capital Group, L.P. (“Clearlake”)
and TAAssociates have completed their previously
announced investment in DigiCert. Terms of the deal are
not being disclosed. DigiCert has a history of industry
leadership, including being the first certificate authority to
provide post-quantum cryptography for digital certificates,
the first to launch an independent log for Google
Certificate Transparency, and the first to offer TLS for the
TOR browser. The company’s award-winning certificate
management platform, DigiCert CertCentral®, automates
the tasks of certificate issuance, renewal, discovery and
remediation, with features including ACME protocol.
DigiCert also leads with its certificate-based encryption,
Executive Commentary
“DigiCert is excited to work with Clearlake and TA
Associates as our new lead investors, and to continue
our leadership in providing the best TLS/SSL products
and solutions, focused on improving and automating
certificate management,” said DigiCert CEO. “We are
confident in our vision for growth and the increasing
value we’ll bring to our customers.”
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Description
For more details, please click the link below:
https://www.digicert.com/news/digicert-acquisition-by-clearlake-capital-group-and-ta-associates-closes/
4
Financial, M&A Updates
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Invoca Raises $56M to Help Marketers Turn Conversational
Insights into Revenue
Invoca, the leader in AI-powered call tracking and conversational
analytics, announced it has raised $56 million in new capital,
bringing the company’s total financing to date to $116 million. The
financing was led by existing investor Upfront Ventures and new
investor H.I.G. Growth Partners, with participation from other
investors including Accel and Morgan Stanley Alternative
Investment Partners. This latest funding round comes on the heels
of 75% year-over-year bookings growth in the first half of 2019.
Invoca serves innovative marketers at leading brands like Dish
Network, U.S. Bank, Dignity Health, and Gusto, and continues to
deepen strategic partnerships with Google, Facebook, Adobe, and
Salesforce. Invoca plans to double headcount over the next three
years and was recognized today as a Fortune Best Workplace — a
testament to the company’s investment in building a transparent,
supportive, and inclusive culture.
Executive Commentary
“With digital advertising spend expected to near $400 billion
next year, marketers are investing heavily in Google and
Facebook to drive awareness and customer acquisition,” said
CEO of Invoca. “Yet over 90% of commerce still happens
offline via contact centers and retail stores, especially in
industries with more complex, expensive products. Brands are
struggling to connect digital advertising investments to the
human conversations that drive sales. Invoca addresses this gap
and is helping sophisticated marketers like Dish Network drive
a 60% increase in conversion rates and 15x lift in conversions.”
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Description
5For more details, please click the link below:
https://www.invoca.com/press/invoca-raises-56m-to-help-marketers-turn-conversational-insights-into-revenue/
Financial, M&A Updates
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Experience Management Leader Medallia Acquires Idea and
Innovation Platform Crowdicity
Medallia, Inc., the global leader in experience management
announced it has acquired Crowdicity, the idea and innovation
management platform that drives continuous innovation at scale.
By crowdsourcing and propelling the best employee and
customer ideas, Crowdicity helps companies use real-time
ideation and collaboration to surface, develop and evaluate
potential improvements to customer and employee experiences.
This co-creation process, fueled by insights generated from the
massive signal field in Medallia Experience Cloud, will
supercharge innovation and reduce time-to-market resulting in
improved business outcomes. The platform is easy to use and
promotes broad engagement with built-in gamification, rewards
and a virtual community layer. Crowdicity customers also love
the flexibility to customize the design to reflect their brand and
their culture.
Executive Commentary
“Innovation and inspiration is found in two places – anywhere
and everywhere. It was Rob Wilmots’ understanding of this
fact that created Crowdicity to uniquely help companies
transform better and faster. The solution powers
unprecedented levels of customer and employee engagement
as they see their ideas turned into action,” said, President and
CEO of Medallia.
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Description
6For more details, please click the link below:
https://www.medallia.com/press-release/experience-management-leader-medallia-acquires-idea-and-innovation-platform-crowdicity/
Financial, M&A Updates
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MIND CTI to Acquire a Second German Based Messaging
Company
MIND C.T.I. LTD. a leading provider of convergent end-to-end
prepaid/postpaid billing and customer care product-based solutions
for service providers, unified communications analytics and call
accounting solutions for enterprises as well as enterprise messaging
solutions, announced that it has signed a definitive agreement to
acquire GTX GmbH, (https://www.gtx-messaging.com), a provider
of enterprise messaging communication, based in Cologne, Germany.
GTX was founded in 2006 in Cologne, Germany as a mobile
messaging specialist by seed investor Venista Ventures. GTX offers
global SMS services for B-2-B customers, providing business
partners a robust and easy-to-use system to send SMS to end-users at
the best possible quality and attractive pricing. GTX does not see
itself as a SMS-only messaging provider, rather as a
one-stop-platform for clients aiming to extend their messaging
activities on different channels, e.g. WhatsApp, Chatbot on
Messenger and Rich Communication Services (RCS). GTX offers a
unique combination of global reach, reliable technology and
reasonable prices.
Executive Commentary
Chief Executive Officer of MIND CTI commented: “As
previously announced, we believe that messaging needs are
expanding worldwide, be it in traditional text (SMS) or in instant
messaging and we continue targeting potential acquisitions that
could benefit the company’s growth. At the same time, we
continue to invest in our core business, bringing permanent value
to existing customers and maintaining up-to-date technology.
Following our first acquisition in messaging in March 2019 in
Germany, we decided to focus in the next few quarters on the
integration of Message Mobile as well as on exploring growth
through consolidation with additional targets. Given our cash
position and our experienced organization, we believe that we are
well positioned and have the required resources to respond to
market needs, to be relevant for future market trends in our core
billing and analytics platforms and continue with our dividend
policy.”
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Description
7For more details, please click the link below:
https://www.mindcti.com/2019/09/26/mind-cti-to-acquire-a-second-german-based-messaging-company/
Financial, M&A Updates
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Talkdesk Raises $100 Million to Power the Contact Center of the Future
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8
Talkdesk, the fastest growing Contact Center as a Service provider, announced $100 million in Series B
funding led by Viking Global Investors with participation from existing investor DFJ. As the largest round
ever raised for a private company in the contact center industry, the funding is strong validation of the
company’s current performance and future potential. This round comes after a year of tremendous
momentum. Over the past 12 months, Talkdesk has been named a Visionary in the Gartner CCaaS Magic
Quadrant, named a Strong Performer in The Forrester Wave™: Cloud Contact Centers, and acknowledged
as the fastest-growing provider in the cloud contact center software market by Frost & Sullivan. Since
launching its Enterprise Contact Center Platform, which offers global scalability along with high availability
and call quality backed by service level agreements, Talkdesk has gained traction and won large enterprise
customers such as The Scotts Company, Discovery Education and Avetta. With more than 1,400 innovative,
customer-centric customers such as IBM, Peloton and Stitch Fix, Talkdesk will continue to remake the
contact center industry and drive the next generation of interactive customer engagement.
For more details, please click the link below:
https://www.talkdesk.com/news-and-press/press-releases/talkdesk-raises-100-million-to-power-the-contact-center-of-the-future/
Description
Financial, M&A Updates
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SnapLogic Secures $72 Million in Growth Financing Led by
Arrowroot Capital
SnapLogic, provider of the #1 Intelligent Integration Platform,
announced that it has raised $72 million in growth financing to
bolster its market leadership and accelerate global expansion.
The new round was led by Arrowroot Capital, a leading US
growth equity firm specializing in B2B SaaS and joined by
Golub Capital and existing investors. SnapLogic is disrupting
the $30 billion integration market*. Customers are increasingly
demanding a modern, cloud-native platform that is easy to use,
powerful, and scalable, and able to handle all their complex
integration projects across the global enterprise. The SnapLogic
platform’s self-service, AI-powered interface enables both expert
and citizen integrators to manage all application integration, data
integration, API management, B2B integration, and data
engineering projects on a single, scalable platform. With
SnapLogic, organizations can connect all of their enterprise
systems quickly and easily to automate business processes,
accelerate analytics, and drive transformation.
Executive Commentary
“SnapLogic is attacking a huge and surging market
opportunity with a uniquely modern and powerful platform,”
said Founder and Managing Partner at Arrowroot Capital.
“They’ve built an amazing product, work with an impressive
roster of customers, and are led by an experienced executive
team. As SnapLogic sets its sights on continued product
leadership and global expansion, we look forward to
partnering with them to help get their pioneering integration
platform into the hands of even more enterprises around the
globe.”
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Description
9For more details, please click the link below:
https://www.snaplogic.com/press-releases/snaplogic-secures-72-million-in-growth-financing
Financial, M&A Updates
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Software Ag Announces Q3 Financial Results: Delivers Strong Quarterly Revenue
And Profit; Confirms Existing Group Guidance Ranges For FY 2019
• First operational and financial benefits of Helix transformation showing through;
delivery against Helix commitments yielding initial improvements across all
strategic focus areas
• Strategic leading indicators continue to gather momentum: Q3 Annual Recurring
Revenue within DBP (incl. Cloud & IoT) 12 percent higher than prior year
• Strategic leading indicators continue to gather momentum: Q3 SaaS/Subscription s
hare of bookings now 63 percent of DBP (incl. Cloud & IoT) more than double prior
year level
• Q3 Group revenue of €224.2 million, up 5 percent; total product revenue of €179.2
million, up 5 percent; total license revenue of €64.1 million, up 9 percent
• Q3 Group EBIT of €59 million, up 8 percent (IFRS); Q3 EBIT margin (non-IFRS) of
30.5 percent, consistent with prior year
• DBP (excl. Cloud & IoT): Recovery in performance during Q3 with license revenue
at previous year level; continued strength in EMEA and positive developments in
North America.
Executive Commentary
"Eight months in to our Helix transformation program, I am encouraged to see the
first benefits of our tough decisions, disciplined focus and sharper execution
showing through. There is much still to do – but strong growth in recurring
revenue, a full cloud suite for all of our major products, strong momentum in new
logo wins and a steadying of our business in North America all show that we are
pointing in the right direction. I am delighted to see us extend our partnership
ecosystem further, with our new Marketo OEM relationship extending the deep
bonds we have already built with Adobe. Our position in the key market “hybrid
integration” is getting stronger, and we remain focused as a team on the initiatives
that will see us deliver on our long-term growth ambitions,” said CEO of Software
AG.
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10For more details, please click the link below:
https://www.softwareag.com/corporate/company/press/news/dyn_press?id=188263-158077&isMobile=False
Key Financial Highlights
Financial, M&A Updates
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Splunk Closes Acquisition of Cloud Monitoring Leader
SignalFx
Splunk Inc., provider of the Data-to-Everything Platform, announced
that it has completed the acquisition of SignalFx, a SaaS leader in
real-time monitoring and metrics for cloud infrastructure,
microservices and applications. Splunk is already a leader in ITOM
and an AIOps pioneer and, with the addition of SignalFx, is now a
leader in observability and APM for organizations at every stage of
their cloud journey, from cloud-native apps to homegrown
on-premises applications. For more information, visit the SignalFx
website for a free trial of SignalFx. The aggregate purchase price for
the transaction was approximately $1.05 billion, excluding
adjustments, paid approximately 60% in cash and 40% in Splunk
common stock. With Splunk, the combined technologies will give
customers one platform that can monitor the entire enterprise
application lifecycle. The predictability and versatility of Splunk's
Data-to-Everything pricing programs will also provide SignalFx's
customers with exceptional value and best-in-class, next generation
solutions when compared to legacy APM solutions.
Executive Commentary
“We live in a cloud-first world, where developers must have the
ability to monitor and observe cloud-native infrastructure and
applications in real-time, whether via logs, metrics or tracing. The
power of Splunk and SignalFx allows our customers to monitor
any relevant data at massive scale,” said President and CEO,
Splunk. “I’m thrilled to welcome SignalFx to the Splunk team and
can’t wait to show our customers how our data platform can help
them turn data into doing.”
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Description
For more details, please click the link below:
https://www.splunk.com/en_us/newsroom/press-releases/2019/splunk-closes-acquisition-of-cloud-monitoring-leader-signalfx.html
11
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Solutions Updates
Digital Customer Experience Industry
Solution Updates
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New Acquia Developer Studio Radically Simplifies Drupal Development
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12
Solution Description
Acquia announced the availability of its new Developer Studio, a suite of tools designed to improve the productivity of
Drupal developers. Developer Studio provides a browser-based Remote Integrated Development Environment (IDE)
and Command Line Interface (CLI). Leveraging more than 200 Acquia Cloud API commands, the Acquia Developer
Studio CLI offers the fastest way to get a Drupal application up and running both locally and in Acquia Cloud. It takes
minutes to install, and developers can spin up new Drupal applications complete with best practices for automated
testing and continuous integration. Additionally, the new Acquia Developer Studio Remote IDE provides a consistent
browser-based UI that makes common developer setup tasks trivial. The Remote IDE leaves aside the time and effort
necessary to customize and tailor your local environment, by providing a purpose-built cloud workstation for Drupal
applications. Acquia is focused on delivering solutions that empower productivity across teams. Last month, Acquia
acquired the UK-based Cohesion, creator of DX8, the first enterprise-grade, low-code Drupal website builder. With
Cohesion, content marketers and site builders with minimal coding skills can create Drupal websites up to 4X faster,
according to user testing.
For more details, please click the link below:
https://www.acquia.com/about-us/newsroom/press-releases/new-acquia-developer-studio-radically-simplifies-drupal
Solution Updates
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Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of
a Comprehensive Solution to Detect and Block Fraudulent Inventory
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13
Solution Description
Amobee, a global digital advertising technology company, announced an extension of its partnership with DoubleVerify—the leading
independent platform for digital media measurement software and analytics—to launch an expansion of its existing, comprehensive
fraud prevention solution to include connected TV inventory. This updated protection leverages an early detection system using
advanced technology and partnership integrations to prevent fraud from reaching the Amobee platform, ensuring advertisers have
access to a safe, transparent buying ecosystem with high-quality inventory. As connected TV experiences exponential growth—with
more 60.1 percent of the U.S. population, or 204 million people, forecasted to use connected TVs by 2022, according to
eMarketer—and becomes an increasingly important marketing channel for advertisers, publishers and advertising platforms have to
evolve to detect and prevent fraud, which is correspondingly on the rise. Amobee is committed to a clean supply chain and to offering
platform buyers a fraud-free guarantee, enabling advertisers to effectively reach consumers. In addition to its partnership with
DoubleVerify, Amobee has developed a robust anti-fraud prevention solution using bid stream data with the ability to detect fraudulent
activity and protect campaigns before bidding on, winning or serving a single impression. Using machine learning and AI, Amobee is
able to see when users are getting a suspiciously high amount of bid requests and suppress those users to see if their bid rate comes
back to a normal range and either remove the user or open them back up for targeting.
For more details, please click the link below:
https://www.amobee.com/newsroom/amobee-launches-fraud-free-guarantee-for-connected-tv-inventory-part-of-a-comprehensive-solution-to-detect-and-block-fraudulent-inventory/
Solution Updates
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Banish Bottlenecks and Busywork with Asana Automation
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14
Solution Description
Asana, a leading work management platform for teams, announced the introduction of Automation, a new suite of
features built to automate your team’s processes so you can focus on the work that matters. Automation is
available now for teams on Asana’s Business and Enterprise offerings. Coinciding with the introduction of
Automation, Asana published its Anatomy of Work Index, an annual in-depth study exploring the ways we’re
spending time in our modern workplace. Across 10,000 survey respondents in Australia, Germany, Japan, New
Zealand, the U.K., and the U.S, the Anatomy of Work Index found that 83 percent of employees say their team
isn’t living up to their efficiency potential by not having the right processes in place. As a result, global workers
are spending more than 10 percent of their time on pure duplication of effort - equaling over 200 hours annually.
Asana Automation enables individuals, teams and ultimately organizations to achieve new levels of efficiency and
productivity with the introduction of a custom Rules builder, Vision and Voice mobile features and smarter project
templates.
For more details, please click the link below:
https://asana.com/press/releases/asana-banishes-busywork-with-automation
Solution Updates
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Axway provides API innovation for healthcare with new Verification
Router Service (VRS) Solution
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15
Solution Description
Axway announced the availability of an innovative solution to support secure data exchange between manufacturers and
distributors that confirms the authenticity of drug labels. It’s known as the Axway Verification Router Service (VRS)
Solution. The solution was created in response to the Drug Supply Chain Security Act (DSCSA) which requires
wholesale distributors to verify returned serialized product with the manufacturer before the product can be resold. VRS
is a key defense mechanism to increase confidence that the U.S. drug supply is authentic, unadulterated and safe for
consumers. The VRS solution is powered by Axway’s market-leading AMPLIFY™ API Management solution, and
Axway Decision Insight - a recognized leader of real-time analytics and data intelligence solutions. The Axway VRS
solution is natively interoperable with the Axway Track & Trace Solution or any serialization solution regardless of
whether it is in the cloud or on-premise. Axway enables customers to succeed using hybrid integration to connect
people, systems, partners and ecosystems. Our hybrid integration platform, AMPLIFY™, helps businesses accelerate
digital transformation, create captivating experiences, and innovate services. It speeds integrations by combining
traditional integration patterns with APIs and application integration using over 150 prebuilt connectors. 11,000
organizations worldwide rely on Axway for their integration challenges.
For more details, please click the link below:
https://www.axway.com/en/company/media/2019/press-release-axway-provides-api-innovation-healthcare-new-verification-router
Solution Updates
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CallTrackingMetrics Adds New Live Chat Product to Unified
Communications Suite
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16
Solution Description
CallTrackingMetrics, a leading provider of call tracking and contact center software, announces the launch of a new live chat product.
With chat becoming the preferred communication method for many consumers, CallTrackingMetrics’ chat enables businesses to gather
essential marketing attribution data for all of their communication channels within one platform and drive higher satisfaction for their
customer base. Similar to how businesses use CallTrackingMetrics to track calls, texts, or form submissions, they will now be able to
attribute live chat conversations back to unique advertising channels or campaigns to know which inspire customer contact and
optimize their marketing spend accordingly. Businesses can consolidate their software spend and reduce reliance on third-party tools by
unifying all of their communication channels, including calls, texts, forms, and now chats, within one platform. Agents will be able to
manage multiple service touchpoints within one dashboard, thereby eliminating the need to switch tools or even website pages to
handle different support inquiries and provide faster service to customers. They will have full visibility into visitor and campaign data
and any history of past exchanges with the customer in order to further personalize the interaction. Furthermore, businesses can manage
chat requests in line with their unique routing customizations to drive efficiency for their support and sales teams and get the customer
to the right agent the first time. Additional customizations include the ability to customize their chat widget with their own colors,
create individual and team canned responses, share files in chats, and set up custom triggers based on chats to automate internal actions
across teams within an organization.
For more details, please click the link below:
https://www.calltrackingmetrics.com/blog/press-releases/calltrackingmetrics-adds-new-live-chat-product-to-unified-communications-suite/
Solution Updates
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Campaign Monitor Launches CM Commerce, An Email Marketing
Solution for Growing Retail Businesses
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17
Solution Description
Campaign Monitor—a provider of powerful yet approachable email marketing software and a
part of the CM Group family of brands—today unveiled CM Commerce, a new product
offering built from the popular ecommerce platform, Conversio. This new product offering is
designed for retail businesses interested in accelerating their growth through the use of
advanced email marketing, including customers such as Cafe Joe and Pastreez. CM
Commerce helps these companies overcome the specific ecommerce challenges faced in their
growth process by giving them the ability to easily create professional, automated email
campaigns that streamline engagement throughout the customer lifecycle, increase
conversions and build trustworthy brands.
For more details, please click the link below:
https://www.campaignmonitor.com/in-the-news/
Solution Updates
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Industry’s First Enterprise Data Cloud Launched by Cloudera
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Solution Description
Cloudera, the enterprise data cloud company, launched the Cloudera Data Platform (CDP). CDP is an integrated data platform that
is easy to deploy, manage, and use. It delivers powerful, self-service analytics across hybrid and multi-cloud environments with the
granular security and governance policies that IT leaders demand. CDP is a new approach to enterprise data that delivers a full
range of analytic capabilities from the Edge to AI. The Cloudera Data Platform provides enterprise IT with the ability to deliver
analytics as a service to the business in any cloud environment while providing rich data security and lineage capabilities that
minimize risk. CDP is different from other data platforms and analytics services in four important ways:
• Any cloud – CDP provides maximum choice and flexibility with the option to manage, analyze, and experiment with data
on-premises, in hybrid, private cloud, and multiple public cloud environments.
• Multi-function – CDP reduces the time and effort to deploy common application types with five new self-service experiences:
flow & streaming, data engineering, data warehouse, operational database, and machine learning.
• Secure and Governed – CDP simplifies security, privacy, and compliance for diverse enterprise data on any cloud through shared
data experience (SDX) technologies. SDX makes it easy to create a secure data lake in hours instead of weeks and replaces t
edious scripting with “set it and forget it” convenience.
• Open – CDP is 100% open source, open compute, open storage and open for integration - enabling rapid innovation and
protecting organizations from vendor lock-in.
For more details, please click the link below:
https://www.cloudera.com/about/news-and-blogs/press-releases/2019-09-24-industrys-first-enterprise-data-cloud-launched-by-cloudera.html
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Cloudera Launches New Cloud-Native Machine Learning Service for
Cloudera Data Platform to Empower the AI-First Enterprise
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Solution Description
Cloudera, the enterprise data cloud company, launched Cloudera Machine Learning, the enterprise machine learning service for the new
Cloudera Data Platform. Cloudera Machine Learning makes it easy for IT to say yes to self-service data science for business at scale.
The new machine learning service on the Cloudera Data Platform provides data scientists, data engineers, and machine learning
engineers with:
• Instant workspaces - deploy new machine learning workspaces for teams in a few clicks, with access to the project environments and
resources they need for end-to-end machine learning.
• Rapid replication - provide democratized access to replicate data sets across hybrid and multi-cloud environments while maintaining
enterprise data security and governance controls.
• Choose your own tools - provide data science teams’ with access to their favorite, open data science tools while preserving security
and minimizing administrative overhead
• Elastic, auto-suspending resources - deliver the scale-out, heterogeneous computing resources data science teams need to get work
done fast while maintaining adjustable guardrails that help IT easily manage and optimize infrastructure resources and costs.
• Comprehensive, cohesive user experience - data engineering, model training, experiment tracking, and deploying and managing
production models all in one seamless environment, without switching or stitching workflows together with multiple tools.
• Portability and consistency - the liberty to move data and infrastructure anywhere without creating disconnected silos and without
changing the consistent user-experience that data science teams rely on for building robust workflows and processes for end-to-end
ML.
For more details, please click the link below:
https://www.cloudera.com/about/news-and-blogs/press-releases/2019-09-24-cloudera-launches-new-cloud-native-machine-learning-service-for-cloudera-data-platform-to-empower-the-ai-first-enterprise.html
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Cloudera Introduces New Cloud-Native Data Warehousing Service for
Cloudera Data Platform
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Solution Description
Cloudera, the enterprise data cloud company, launched Cloudera Data Warehouse, a cloud-native service that makes it fast and easy to deploy, self-service, enterprise
analytics for teams of business analysts on the new Cloudera Data Platform (CDP). Cloudera Data Warehouse allows for quick deployment and easy administration of cloud
data warehousing, seamlessly moving on-premise workloads to the cloud with consistent security and governance. It ingests data anywhere, at massive scale, from structured,
unstructured, and edge sources, radically simplifying the data warehousing life cycle for IT and data analytics leaders. Unlike previous cloud data warehouses, Cloudera Data
Warehouse is offered with its foundation built on high-performance SQL engines that have been tested and proven in leading enterprises at unparalleled scale. Cloudera Data
Warehouse enables IT to “Say Yes” to business analysts and all analytics users with capabilities that enable:
• Autoscaling to onboard hundreds of new users - providing immediate and easy access to volumes of high-quality data, all secured and governed by Cloudera SDX
technologies.
• Self-service data access - for quick and responsive analytics at scale, across both hybrid and multi-cloud deployments.
• Auto-provisioning - rapidly onboard special projects and priority workloads without waiting - providing near real-time access to volumes of complex, relational, and
historical data.
• Cloud optimization - scale and suspend resources on-demand, minimizing costs and maximizing resource availability. Automatically burst on-premises workloads, and
related data, to the cloud, delivering business insights that never have to wait on resource allocations again.
• Self-service workload management - handle all unpredictable workload demands with amazing agility. Easy-to-use tools immediately identifies over-utilization of
resources and cloud burst technology seamlessly moves everything to the cloud and returns the resources when peak demand is over.
• Zero-copy simplicity - deliver a superior analytic experience and improve user productivity by eliminating the need to copy data into proprietary stores. Unlike other cloud
data warehouses that require the data to be loaded from the cloud native object stores, Cloudera Data Warehouse is able to run directly on top of these object stores thus
saving significant costs and eliminating data duplication.
For more details, please click the link below:
https://www.cloudera.com/about/news-and-blogs/press-releases/2019-09-24-cloudera-introduces-new-cloud-native-data-warehousing-service-for-cloudera-data-platform.html
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Databricks Simplifies Machine Learning Model Management At Scale
With MLflow Model Registry
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21
Solution Description
Databricks, the leader in unified data analytics, announced Model Registry, a new capability within
MLflow, an open-source platform for the machine learning (ML) lifecycle created by Databricks.
The new component enables a comprehensive model management process by providing data
scientists and engineers a central repository to track, share, and collaborate on machine learning
models. The Model Registry manages the full lifecycle of models and their stage transitions from
experimentation to staging and deployment. Since introducing MLflow at Spark+AI Summit 2018,
the project has more than 140 contributors and 800,000 monthly downloads making it the leader in
ML lifecycle management. The Model Registry is available on Databricks and provides the benefits
of its Unified Data Analytics Platform including enterprise-level security, scale, and fine-grained
access controls. As part of the MLflow open source offering, the Model Registry component is now
also available to the open source community through GitHub.
For more details, please click the link below:
https://databricks.com/company/newsroom/press-releases/databricks-simplifies-machine-learning-model-management-at-scale-with-mlflow-model-registry
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DataStax Announces Change Data Capture (CDC) Connector for
Apache Kafka®
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Solution Description
DataStax, the company behind the leading database built on Apache Cassandra™, announced early access to the DataStax
Change Data Capture (CDC) Connector for Apache Kafka®. The DataStax CDC Connector for Apache Kafka gives
developers bidirectional data movement between DataStax, Cassandra, and Kafka clusters. CDC is designed to capture and
forward insert, update, and delete activity applied to tables (column families). The DataStax CDC Connector for Apache
Kafka makes it easier for developers to build globally synchronized microservices. It augments Apache Cassandra's proven
cross-datacenter replication capabilities to enable seamless data movement between DataStax and microservices. The
connector enables bidirectional data flow between DataStax, Cassandra and Kafka, ensuring that data committed to your
system of record database can be forwarded to microservices through Kafka. Developers are invited to use the early release
of the CDC source connector in DataStax Labs in conjunction with any Kafka offering and provide feedback before the
product is finalized. This engineering work by the DataStax Cassandra experts is part of the company's commitment to
make distributed and enterprise application development easy and obvious for developers.
For more details, please click the link below:
https://www.datastax.com/press-release/datastax-announces-change-data-capture-cdc-connector-apache-kafka
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Announcing Domo for Square, a New Application to Help Merchants with Multiple Square
Accounts Easily Unlock Real-Time Business Insights and Value from All their Square Data
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Solution Description
Domo announced a new application, Domo for Square, which empowers merchants that have multiple Square accounts to
easily unlock real-time business insights and value from all their Square data. Sellers can easily bring together Square data
into one place, making it easier to collect, analyze, and distribute. With the Domo for Square app, sellers that have multiple
Square accounts receive consolidated reporting of all their Square data through a pre-built Domo experience that’s available
to them on any device. Once the data is consolidated in Domo, sellers have a variety of interactive and powerful
visualizations to better understand what’s happening across their business. Filters in the app, for example, can help them
discover new insights by visualizing important metrics such as period-over-period comparisons, or sales by category or
sales type – such as card or cash. Domo for Square customer Smorgasburg was named “The Woodstock of Eating” by The
New York Times and attracts more than 10,000 people a day to three weekly Brooklyn markets as well its Downtown Los
Angeles location. Founded in 2011, Smorgasburg has become the largest weekly outdoor food market in the world while
elevating hundreds of small businesses on its entrepreneurial platform.
For more details, please click the link below:
https://www.domo.com/news/press/announcing-domo-for-square
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IMINT releases version 3.5 of the Vidhance® video enhancement software
platform with a number of new products and improvements
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Solution Description
IMINT Image Intelligence AB launches version 3.5 of Vidhance® – a software platform for video enhancement. The new release
contains a number of new products and improvements. Highlights of the release are the following new products:
• Product #1: Vidhance Horizon Correction – makes users’ videos look more professional while walking, panning, or using a selfie
stick, free from slanting horizons.
• Product #2: Vidhance Field of View Correction – smoother videos while switching focus.
• Product #3: Vidhance Still Image Stabilization – creates the best possible result of the footage, even under sub-optimal
conditions.
• Product #4: Vidhance Temporal Noise Reduction – increases the video quality and performance, especially in low-light
conditions.
• Product #5: Vidhance Hyperlapse – generates even smoother time-lapse videos easily.
For more details, please click the link below:
https://weareimint.com/imint-releases-version-3-5-of-the-vidhance-video-enhancement-software-platform-with-a-number-of-new-products-and-improvements/
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Infoworks Now Available in the Microsoft Azure Marketplace
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Solution Description
Infoworks.io, a leader in Enterprise Data Operations and Orchestration (EDO2) systems, at Strata Data Conference announced
the availability of its integrated solution in the Microsoft Azure Marketplace, an online store providing applications and
services for use on Microsoft Azure. Infoworks customers can now take advantage of the scalability, high availability and
security of Azure, with streamlined deployment and management, as well as a partnership with Databricks.Businesses continue
to seek more efficient ways to migrate and launch new data and analytics use cases in the cloud. Manual, talent-intensive
methodologies fail to deliver the level of agility required to support and launch new analytics use cases at the pace needed to
drive business transformation. DataFoundry applies automation, complete solution integration and abstraction away from the
underlying complexities of infrastructure to accelerate analytics projects using Azure distributed cloud computing and storage
platforms and Databricks. The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on
Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have
developed solutions that are ready to use.
For more details, please click the link below:
https://www.infoworks.io/news-article/infoworks-now-available-in-the-microsoft-azure-marketplace/
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Infoworks Announces DataFoundry v3.0
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Solution Description
Infoworks.io, the leader in Enterprise Data Operations and Orchestration (EDO2) systems, at Strata Data Conference
announced DataFoundry v3.0, which extends the supported list of distributed computing and storage platforms to include
Microsoft Azure Databricks, and further enhances DataFoundry’s seamless support for hybrid-cloud and multi-cloud
environments. Infoworks DataFoundry v3.0, represents a significant evolution of Infoworks’ highly-automated EDO2 system
that is used by some the world’s largest enterprises to achieve unprecedented levels of analytics agility. Extending DataFoundry
to run on Microsoft Azure Databricks provides businesses with the ability to run on ephemeral clusters, delivering compute
resources on-demand and reducing the need for fixed and costly infrastructure. DataFoundry also dramatically reduces the time
and skill level needed to launch analytics use cases by providing a no-code automated environment. The company also
announced today a partnership with Databricks and availability on the Microsoft Azure Marketplace Azure Marketplace to
streamline customers’ journeys to data-driven business transformation in the cloud. Strata Data attendees are encouraged to
learn more and are welcome to visit Infoworks at booth #931 during the conference.
For more details, please click the link below:
https://www.infoworks.io/news-article/infoworks-announces-datafoundry-v3-0/
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Minimizing food waste: Martin & Servera links Intershop solution
to Karma App
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27
Solution Description
Swedish wholesaler Martin & Servera, which sells food, beverages and related equipment to
gastronomy, is now fully connected to Karma App services to reduce food waste.The Swedish
Karma initiative offers business people the opportunity to sell products that have been
over-calculated to customers at half price. Restaurants, for example, can sell unsold daily dishes
that would otherwise have become kitchen waste. Intershop customers Martin & Servera go one
step further. The contractual partners are able to purchase excess stock from warehouses directly
via the app thanks to an interface to the shop. The interface between the Karma app and the
Intershop platform was developed by partner Accenture Interactive during an agile sprint.
For more details, please click the link below:
https://www.intershop.com/en/press-release/minimizing-food-waste-martin-servera-links-intershop-solution-to-karma-app
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Invoca Releases Signal Discovery to Give Marketers Access to an
Untapped Source of First-Party Customer Data
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Solution Description
Invoca, an AI-powered call tracking and conversational analytics company, unveiled Signal Discovery, the
latest extension to its Signal AI product suite. Signal Discovery is a first-of-its-kind tool that analyzes
businesses’ calls to automatically uncover conversational insights about their high-intent buyers, which
marketers can use to inform customer acquisition strategy, drive revenue growth, and improve the buying
experience. On average, 40 million calls are driven by Google ads each month, yet conversations have
largely remained a black box of information for marketers looking to optimize this revenue channel. This is
especially significant for industries like financial services, telecommunications and insurance where
consumers research online, but pick up the phone when they’re further along in the purchase process. Signal
Discovery gives marketers an unprecedented view into first-party conversation data from high-intent
consumers — such as specific product or promotion inquiries — which they can analyze and take action on.
As just one example, this data empowers marketers to retarget consumers who called and indicated they
were close to purchasing but didn’t buy.
For more details, please click the link below:
https://www.invoca.com/press/invoca-releases-signal-discovery-to-give-marketers-access-to-an-untapped-source-of-first-party-customer-data/
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Kainos growth and ambition recognised in Ambition Nation Listed
50 Awards
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29
Solution Description
Kainos was recognised as both the ‘Top ranked technology company’ and ‘Overall top ranked’
company at the Ambition Nation Listed 50 Awards, as part of the Ambition Nation Summit, hosted
in London on 2nd October. The Ambition Nation Listed 50 identifies and celebrates the top 50
leading smaller UK-listed companies that offer both growth and quality to investors. The list is
compiled by finnCap, ranked by their equity analysis tool,  The Slide Rule. Kainos was
recognised alongside retailers like Hotel Chocolat, On the Beach and financial firms K3 Capital
and Future. A full list of winners can be found here. Kainos has also been shortlisted in three
categories of the upcoming UKIT Awards this November for transformation projects with Defra
and HMPO.
For more details, please click the link below:
http://www.kainos.com/kainos-growth-and-ambition-recognised-in-ambition-nation-listed-50-awards
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Say Insurance Selects Medallia to Optimize its Digital and Call
Center Experiences
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Solution Description
Medallia, Inc., the global leader in experience management, announced that Say Insurance, a brand of Shelter
Insurance focused on property and casualty, has selected Medallia to optimize the experiences they deliver in
digital and call center channels. Say Insurance is looking to expand its business and is leveraging Medallia to
understand the experience their customers have on the website and with the call center in order to drive
improvements that will generate new business and company growth. Medallia (NYSE: MDLA) is the pioneer
and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia
Experience Cloud, leads the market in the understanding and management of experience for customers,
employees and citizens. Medallia captures experience signals created on daily journeys in person, digital and
IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can
drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn,
turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities,
providing clear and potent returns on investment.
For more details, please click the link below:
https://www.medallia.com/press-release/say-insurance-selects-medallia-to-optimize-its-digital-and-call-center-experiences/
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NICE Announces the New Generation of Interaction Analytics with
AI-Based Anomaly Discovery and Correction
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31
Solution Description
NICE announced that its analytics offering now includes cutting-edge AutoDiscovery capabilities. Leveraging AI-based
unsupervised machine learning, these capabilities provide organizations with cross-channel insights on service
anomalies and surfaces areas that are customer pain points. As a result, organizations can swiftly remedy issues as they
emerge, improving customer experiences and loyalty. Available as a cloud-based add-on module to version 12.2 of
Nexidia Analytics, the innovative AutoDiscovery features bring to the forefront insights that are critically tied to the
business and customer loyalty without time-consuming manual discovery and categorization processes.
Ground-breaking unsupervised machine learning capabilities highlight phrases that indicate customer dissatisfaction via
easy to visualize sentiment and volume indicators for each topic and phrase. AutoDiscovery automatically correlates
topics and highlights trends in phrases and topics so that organizations can quickly, and with minimal effort, understand
the full picture and take immediate corrective action to address anomalies and resolve issues. The result is improved
customer experience. The AutoDiscovery capabilities also empower managers and agents with timely and targeted
feedback, aiding analytics-driven quality management programs in finding new coaching opportunities and calibrating
performance metrics much faster than ever before.
For more details, please click the link below:
https://www.nice.com/engage/press-releases/NICE-Announces-the-New-Generation-of-Interaction-Analytics-with-AIBased-Anomaly-Discovery-and-Correction-751
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OpenText Core Experience Insights Delivers End-to-End Customer
Journey Mapping for Data-driven Marketers
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32
Solution Description
OpenText™, a global leader in Enterprise Information Management (EIM) launched OpenText™ Core
Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s
journey – from website interactions to email engagement, social media content and call center performance. Core
Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. Core
Experience Insights is a SaaS application built on OpenText OT2, which tracks data from diverse sources,
providing current and historical visualizations across channels throughout the customer lifecycle. It can also
integrate data from other systems such as customer communication management, web content management and
call center management. With the Voice of Customer application, OpenText Explore, it can also provide a
360-degree view that includes sentiment analysis of customer feedback collected across all channels. Core
Experience Insights uses AI and analytics to reveal campaigns and content that are working best, elevating
performance issues early to allow for calibration and correction. Marketers can intelligently optimize customer
journeys to improve customer experience and revenue generation.
For more details, please click the link below:
https://www.opentext.com/about/press-releases?id=9401A907BCFB4B189A8A26A180FA897A
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Hitachi Vantara Redefines Enterprise Storage With AI-Driven Data Center Operations Solutions:
Hitachi Virtual Storage Platform 5000 Series And New Hitachi Ops Center Software
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33
Solution Description
Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., announced a powerful next-generation storage and
infrastructure foundation with a new scale-out, scale-up architecture for any workload at any scale. The solution
includes Hitachi Virtual Storage Platform (VSP) 5000 Series, the company’s latest and the world’s fastest1
enterprise-class storage array, along with the new Hitachi Ops Center management software and updated Hitachi
Storage Virtualization Operating System. Together, these technologies can accelerate data center workloads and
deliver future-proof IT with a new, innovative architecture that is the ideal foundation for modernizing data center,
cloud and DataOps environments. Hitachi VSP 5000 series provides the core data storage foundation for all
digital business operations with the speed and scale to power existing workloads as well as new, data-intensive
workloads emerging through multicloud and AI-driven environments. It is agile enough to store block and file
data and supports workload diversity ranging from traditional mission-critical business applications to containers
to mainframe. Hitachi VSP 5000 series enables all workload consolidation that maximizes operational
efficiencies.
For more details, please click the link below:
https://www.hitachivantara.com/en-us/news-resources/press-releases/2019/gl191009.html
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Hitachi Vantara Accelerates Customers’ Journey to Hybrid Cloud and
Multicloud With End-to-End Cloud Services
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34
Solution Description
Hitachi NEXT 2019, Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., unveiled expanded and enhanced
capabilities for Hitachi Vantara cloud services. This is the first major announcement of the newly formed cloud services
portfolio that includes cloud migration services, application modernization services, operations managed services,
consulting services and Hitachi Enterprise Cloud (HEC). Together, these cloud services can accelerate the deployment
and productive use of hybrid cloud and multicloud environments. The cloud services can speed the implementation of
VMware cloud solutions, migrate and modernize apps and data for Microsoft Azure faster, and provide a comprehensive
set of managed services to optimize the management of public and private cloud resources. Hitachi Vantara cloud
services enable infrastructure from edge to core to cloud. Since the company acquired REAN Cloud in 2018, Hitachi
Vantara has gained critical capabilities and industry-leading expertise in cloud migration and application modernization,
instantly elevating its cloud offering portfolio and managed services capabilities. These capabilities are fully integrated
within the Hitachi Vantara cloud services portfolio. The enhanced services offer consistent data across edge, on-premises
and cloud environments for faster deployment, significantly improved business effectiveness and exceptional
operational and cost efficiencies.
For more details, please click the link below:
https://www.hitachivantara.com/en-us/news-resources/press-releases/2019/gl191009a.html
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Hitachi Vantara Expands Lumada Portfolio to Accelerate Data Innovation
through DataOps
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Solution Description
Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., announced the expansion of the Lumada platform services and
solutions portfolio to help customers across industries break down data silos and drive more innovation through DataOps.
Hitachi is now extending Lumada’s capabilities beyond the internet of things (IoT) for enterprise and industrial customers
to address the data challenges common to customers in any industry and for any use case. Organizations today see the
potential for analytics, artificial intelligence (AI), and new digital business models to transform their operations, but their
existing data management tools and processes aren’t keeping up with the pace and complexity of modern digital business.
New Lumada solutions address this need by enabling intelligent data operations, or DataOps, a collaborative data
management practice that employs policy-based, automated approaches to help enterprises improve efficiency and drive
innovation by getting the right data to the right place at the right time. Lumada Data Services, a set of software services that
help customers manage increasingly complex data ecosystems with an intelligent data foundation. Interoperating with
Hitachi’s proven technologies for object storage, data integration and analytics – underpinning Hitachi Content Platform
(HCP), Pentaho and Lumada – customers can now cost-effectively govern and manage all their data assets, including
structured and unstructured, across data center, cloud and edge locations. Policy-based automation tools orchestrate
enterprise data flows to deliver on cost savings, compliance and business growth demands.
For more details, please click the link below:
https://www.hitachivantara.com/en-us/news-resources/press-releases/2019/gl191009c.html
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Qlik Debuts Qlik Sense Business, Latest Cloud Analytics Offering from its
3rd Generation BI Platform
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36
Solution Description
Qlik announced Qlik Sense® Business, the latest offering supporting its cloud-first, SaaS strategy. Qlik Sense Business is a new
version of Qlik Sense that provides a simple and fast path for customers of any size to access the world-class analytics of Qlik’s
patented Associative Indexing technology. The new product is the first and only pure SaaS offering that brings the power of the 3rd
generation of data and analytics to small business and groups, accelerating their journey to modern analytics more quickly and with
greater ROI than any other offering in the market. Qlik Sense Business leverages the latest technology to provide a richer analytical
experience than the prior Qlik Sense Cloud Business offering, the solution this new offering replaces. For existing customers,
migrating from Qlik Sense Cloud Business to Qlik Sense Business gives them the same outstanding speed, performance and
availability as Qlik Sense, with a clear path to easily upgrade and continue their analytics journey with Qlik in the cloud. It will
also be offered as a 30-day trial for all potential Qlik customers to evaluate the power of Qlik analytics. Some of the many benefits
of Qlik Sense Business include:
• Qlik’s Associative Engine, self-service app creation, visual data preparation, interactive dashboards, and smart search,
• Automated AI-generated insight suggestions,
• Direct connectivity to over 40+ data sources,
• A personal space, where individual users can create and share their own content,
For more details, please click the link below:
https://www.qlik.com/us/company/press-room/press-releases/qlik-sense-business-latest-cloud-analytics-offering-from-third-generation-bi-platform
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Qualtrics Launches CoreXM, the Most Advanced Enterprise Insight Platform
and the Foundation of Experience Management
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37
Solution Description
Qualtrics, the leader in customer experience and creator of the experience management category, launched CoreXM™, the industry-leading insight solution and
foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Research Core™ while adding
groundbreaking functionality to help experience management professionals listen to their customers and employees, understand their experiences, and take real-time
action. For nearly 20 years, Research Core has served millions of experience management professionals in more than 100 countries and across almost every industry.
Many of the world’s top brands, including Chobani, Disney, Sony, Under Armour, Yamaha, and 99 of the top 100 business schools, use Qualtrics to unlock insights
that drive smarter business decisions. With CoreXM, all existing Research Core customers will be automatically transitioned onto the new solution where they will
have access to everything previously available in Research Core along with powerful enterprise capabilities. These include AI-powered data quality checks, the ability
to customize XM workflows, upgraded governance controls, built in conjoint analysis, and many others. A few of the many new solutions found in CoreXM:
• Conjoint Analysis – advanced analytics capabilities to optimize products, package combinations, and pricing by scientifically identifying consumer preferences.
• Expert Review – intelligence layers that automatically scrub response data to detect and eliminate poor quality feedback, providing higher quality insights for users.
• XM Controls – reports and policy controls that help administrators manage and monitor compliance, data, users, and activity at scale.
• XM Directory – a complete view of all customer and employee data, giving organizations the ability to track experience journeys, build rich respondent profiles,
and conduct sophisticated research.
• XM Solutions – automated methodology and workflows that can be customized to an individual organization’s needs and requirements.
• Enhanced User Interface – refreshed product homepage and improved navigation allowing for easy access to XM templates, solutions, and dashboards.
For more details, please click the link below:
https://www.qualtrics.com/news/qualtrics-launches-corexm-the-most-advanced-enterprise-insight-platform-and-the-foundation-of-experience-management/
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Qualtrics Announces Significant Expansion of the Qualtrics Developer
Platform, Extending Its Reach Into 10 Additional Categories
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38
Solution Description
Qualtrics, the leader in customer experience and creator of the experience management category, announced that the
Qualtrics Developer Platform (QDP), leveraging the expertise of the Qualtrics Partner Network (QPN), has extended its
reach into 10 additional categories while adding multiple market-leading partners to its existing categories. QPN
provides organizations with access to best-in-class XM consulting, technology, and services. Within the QPN ecosystem,
QDP partners provide organizations with capabilities to listen, understand, and take action on experience data at every
meaningful touchpoint. With expanded reach into broad new categories of software, QDP is the innovation hub of the
experience management industry. Online reputation management helps organizations listen and respond to their
customers wherever they are by identifying signals from across the web. Through its ecosystem partners, QDP grants
unparalleled ability and flexibility to listen to online reviews and mentions, identify trends and opportunities for
innovation, and respond directly to customers. Reputation.com, BirdEye, and Sprinklr will join existing Qualtrics
partners ReviewTrackers, Grade.us, and Brandwatch, giving customers access to critical listening posts across the web,
all within the Qualtrics XM Platform™ and Qualtrics’ iQ machine learning suite.
For more details, please click the link below:
https://www.qualtrics.com/news/qualtrics-announces-significant-expansion-of-the-qualtrics-developer-platform-extending-its-reach-into-10-additional-categories/
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Radware's Kubernetes WAF Enables DevOps Organizations to Develop and
Deliver Applications Securely Without Compromising Agility
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39
Solution Description
Radware®, a leading provider of cyber security and application delivery solutions, announced the launch of Radware
Kubernetes Web Application Firewall (WAF), a comprehensive and highly scalable application security solution for
Kubernetes-based environments. Radware’s new Kubernetes WAF enables organizations to secure microservices running
on-premise and cloud-based implementations. Within Kubernetes orchestrated microservices ecosystems, it is the first to
apply both a positive and a negative security model so that companies can maximize data and application security. It is also
the first to offer a machine learning based automatic policy generation and optimization engine for Kubernetes
environments, and it offers both IT security and DevOps personnel detailed insight down to the pod level. As organizations
turn towards microservices and sophisticated orchestration tools like Kubernetes to speed up their Software Development
Lifecycle (SDLC) and thus improve operational efficiency and agility, they suffer from very limited visibility into their
containerized environment. Existing security solutions do not fit these environments as they do not provide the required
level of automation, flexibility and elasticity. Existing security solutions are cumbersome, resulting in frustrated users,
limited protection and significant manual efforts. With Radware’s new Kubernetes WAF, businesses can now protect their
applications against major threats such as data theft, encoded and encrypted attacks and API manipulations without
compromising the agility DevOps requires to minimize time to market of new or enhanced services.
For more details, please click the link below:
https://www.radware.com/newsevents/pressreleases/2019/radware-kubernetes-waf
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Ramco Systems brings its virtual assistant CHIA to WhatsApp
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40
Solution Description
After rolling out its virtual assistant on Microsoft Teams, Skype and Slack, global enterprise software provider, Ramco
Systems, in partnership with Nexmo, The Vonage API Platform, further announced the availability of Ramco CHIA Virtual
Assistant on WhatsApp Business solution. Powered by the Nexmo Messages API, Ramco CHIA is an Artificial Intelligence
driven Virtual Assistant which uses Deep Learning and Natural Language Processing to simplify day-to-day HR activities
via the WhatsApp Business solution offered by Nexmo, a WhatsApp Business Solution Provider. With continuous focus on
driving simplification through Innovation, Ramco built upon its first-generation Transaction Virtual Assistant to develop
different types of enterprise virtual assistants catering to diverse needs such as –
• Policy Virtual Assistant that instantly answers company specific policies which hitherto were stored in Intranet and PDF
files.
• Support Virtual Assistant that can answer more than 70% of employee queries and help organizations cut their HR shared
services cost by half.
For more details, please click the link below:
https://www.ramco.com/newsroom/press/releases/oct-10/ramco-chia-now-on-whatsapp/
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Structured Content Collaboration and Co-Authoring Made Easy with
SDL Tridion Docs 14
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41
Solution Description
SDL, a global leader in content creation, translation and delivery, announced the latest release of SDL Tridion Docs,
bringing the power of structured authoring to knowledge workers and subject matter experts (SMEs) in a unified,
collaborative environment. As a leading component-based content management system, SDL Tridion Docs 14 now allows
any contributor within an organization to easily author, review and collaborate on any type of structured content. SDL
Tridion Docs 14 provides an intelligent way for companies to create, translate, manage and deliver structured content such
as financial and legal documents, technical product documents and eLearning material that often involves dozens of
contributors – from authors to subject matter experts, translators and reviewers. Authors can create content in different
languages across any format and output, including AI applications, smart or connected-devices, while avoiding content
duplication across the enterprise. The platform also eliminates the risk of errors and delays typically caused when
documents are shared through email, files and spreadsheets. Its new Collective Spaces feature, which includes a Draft
Space and Review Space interface, enhances the editing, reviewing and approval process – making it easier and more
efficient for contributors. This means even occasional contributors or subject matter experts can now author, review and edit
structured content without the need to understand and work directly with the underlying DITA based XML.
For more details, please click the link below:
https://www.sdl.com/about/news-media/press/2019/tridion-docs-14.html
Solution Updates
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SDL Tridion DX Provides a Single Solution for Brands to Create, Manage,
Translate and Deliver Content to Customers, Partners and Employees
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42
Solution Description
SDL, a global leader in content creation, translation and delivery, announces the latest release of its SDL Tridion DX platform. The digital experience solution addresses the problem of
enterprise information being scattered across organizational and technology silos, resulting in poorly managed content, subpar customer experiences (CX), compliance risks and liabilities.
By combining the strengths of SDL Tridion Sites (web content management), SDL Tridion Docs (structured content management) and SDL Dynamic Experience Delivery into one
intelligent platform, SDL Tridion DX is capable of managing and delivering marketing, commerce, product and service information to customers, partners and employees – across any
language or connected device. Delivering digital content to both internal and external global audiences is usually a highly fragmented process. It involves a variety of tools – from file based
repositories to desktop publishing, and web content management to manual translation processes to name a few. The cost and complexity of integrating and using these disparate systems is
high, while disjointed processes introduce errors, inconsistencies and fragmented digital experiences. SDL Tridion DX solves these problems by providing brands with a smarter way to
manage all their digital content from one place, acting as an enterprise-wide hub that drives Digital Experiences (DX), Partner Experiences (PX) and Employee Experiences (EX). With
SDL Tridion Sites brands can integrate with any platform, such as CRM, eCommerce and DAM, to build engaging digital experiences, while SDL Tridion Docs gives brands access to new
Draft and Review Spaces for easy collaboration and co-authoring of in-depth product information. Enterprise search across all content is enabled by SDL Dynamic Experience Delivery. By
defining a new way to create, translate, manage and deliver content, SDL Tridion DX more specifically, improves:
• DX, by enabling personal experiences across the entire customer journey on a global scale, from pre-sale through to post-sale, increasing conversions and driving up customer loyalty.
• PX, through content syndication across extranets or portals, to ensure the latest content and information can be accessed on all relevant channels by partners, who can operate more
effectively.
• EX, by providing employees with a single source of truth for well-governed information and content, so they have access to the latest policies, procedures, guidelines, product information
and other business critical information through intranets and knowledge hubs.
For more details, please click the link below:
https://www.sdl.com/about/news-media/press/2019/tridion-docs-14.html
Solution Updates
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Latest SDL Machine Translation Sets New Standard as Essential Business
Technology Capable of Instantly Translating Any Type of Content
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43
Solution Description
SDL, a global leader in content creation, translation and delivery, announced the latest version of SDL Machine Translation
(MT), which goes beyond automatic translation integrating with multiple platforms to be a key technology for digital
customer experience, eDiscovery, analytics, internal communications and collaboration. Powered SDL Linguistic AI™,
Hai, combined with neural MT, SDL Machine Translation is a scalable, flexible solution that can be deployed in almost any
scenario, breaking down language barriers for enterprises and government organizations, and improving business processes
and return on investment (ROI). Global organizations need to translate, understand and gain insight and intelligence across
multiple channels, sources and applications. While translating content for international customers and audiences has
become relatively straightforward, the latest version of SDL Machine Translation surpasses current technologies, allowing
brands to instantly translate anything from audio and videos, to regulated files and Word documents, as well as content
shared across internal workflows. The solution can be integrated with many popular tools and platforms including web
browsers, helping employees to instantly translate and understand any foreign language content. One SDL partner,
Cellebrite, the global leader in digital intelligence solutions for the Law Enforcement, Government and Enterprise market,
has embedded SDL Machine Translation within its own product, Cellebrite Smart Translator module for UFED Physical
Analyzer, enabling clients and intelligence analysts to automatically translate foreign language content used to identify
criminal activity.
For more details, please click the link below:
https://www.sdl.com/about/news-media/press/2019/mt-evolution.html
Solution Updates
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Software Ag Improves Partner Management And Operational Efficiency
With Launch Of Cloud-Based Webmethods.Io B2b
Feel free to contact us at marketing@itshades.com for any queries
44
Solution Description
Software AG unveiled webMethods.io B2B, the latest addition to the company’s industry-leading B2B Integration portfolio.
webMethods.io B2B enables users to swiftly on-board partners and exchange documents using traditional EDI or newer API-based
standards. Users can now ensure the timely and accurate transaction of daily, crucial business documents while streamlining their
supply chain, accelerating order-to-cash and increasing customer satisfaction. The new product provides a powerful suite of
capabilities, including over 14,000 out-of-the-box EDI document types and highly flexible partner management capabilities. Released
as part of webMethods.io, a multi-cloud iPaaS offering, webMethods.io B2B eliminates the need for users to perform upgrades,
maintenance or fixes and helps them improve their organization’s efficiency, speed, security and flexibility. More than 1,700 global
businesses, including 7-Eleven, Staples, Commerzbank, Tory Burch and Tractor Supply currently use Software AG’s on-premises B2B
platform, webMethods Trading Networks, to enhance their operational efficiency and successfully manage their customer and
third-party relationships. The new cloud-based webMethods.io B2B delivers:
• Increased productivity with a clear, easy-to-navigate and intuitive user interface.
• Fast onboarding, enabling line-of-business personnel to quickly setup new partners.
• Simplified ongoing trading partner management with self-service capabilities.
• API-based B2B transactions to complement traditional EDI standards.
For more details, please click the link below:
https://www.softwareag.com/corporate/company/press/news/dyn_press?id=186933-158077&isMobile=False
Solution Updates
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Syncsort Adds Event Management Support to Ironstream for ServiceNow®
to Help Improve Business Service Availability
Feel free to contact us at marketing@itshades.com for any queries
45
Solution Description
Syncsort, the global leader in Big Iron to Big Data software, announced enhancements to Ironstream for
ServiceNow® that deliver the industry’s first product to enable IT to integrate mainframe and IBM i
environments into ServiceNow Event Management. The new capabilities build upon Ironstream support
for ServiceNow Discovery to help increase IT productivity, proactively eliminate service outages and
quickly resolve critical issues across the enterprise, delivering even greater value for customers with the
cloud-based Now Platform®. Siloed systems, disconnected monitoring tools and manual processes put
organizations at risk at a time when business services must always be available. Ironstream is designed to
break down silos by forwarding machine data from mission-critical mainframe and IBM i systems to the
ServiceNow platform, where advanced machine learning techniques transform event noise into actionable
insights so IT teams can work smarter and faster. Once problems are identified, Ironstream’s deep
integration with ServiceNow enables automated corrective action on the mainframe or IBM i, adhering to
existing enterprise policies.
For more details, please click the link below:
https://www.syncsort.com/en/about/news-center/press-release/syncsort-adds-event-management-support
Solution Updates
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Talend Cloud Now Available on Microsoft Azure
Feel free to contact us at marketing@itshades.com for any queries
46
Solution Description
Talend, a global leader in cloud data integration and data integrity, announced Talend Cloud is now available on Microsoft Azure, offering a
secure and scalable Integration Platform-as-a-Service for collecting, transforming and cleaning data. With embedded data quality and native
integration performance, Talend Cloud on Microsoft Azure delivers the trusted data companies need to make real-time business decisions,
accelerate advanced analytics, and meet regulatory compliance requirements. Talend Cloud is easy-to-use and optimized for Azure and also
provides support for multi-cloud and hybrid environments for maximum flexibility. For organizations, this creates an easier and faster
implementation cycle and increases performance and efficiency for data integration. As more data is ingested and analyzed in the cloud, Talend
Cloud on Azure helps organizations segment customers, operationalize data science algorithms, and integrate historical and streaming data to
respond in real-time to business opportunities and threats. Talend Cloud on Azure supports capabilities such as:
• Broad connectivity for on-prem, cloud, hybrid, and multi-cloud environments and support for Azure SQL Data Warehouse, Azure Databricks,
Azure Data Lake Store, Azure HDInsight, and many more to take advantage of optimal performance and scale
• Built-in pervasive data quality to ensure trusted data and regulatory compliance
• Integration with Azure DevOps and support for CI/CD and serverless for easier scale and improved productivity
• Governed self-service apps, such as Pipeline Designer, Data Preparation*, Data Stewardship*, to democratize data and facilitate transition to
cloud for data-driven organizations
• Predictable pricing (user-based) with pay-as-you-go options
For more details, please click the link below:
https://www.talend.com/about-us/press-releases/talend-cloud-now-available-on-microsoft-azure/
Solution Updates
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Talkdesk Zoom integration creates customer-centric contact
centers
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47
Solution Description
Talkdesk®, Inc., the cloud contact center for innovative enterprises, is enabling contact centers to be more
customer-centric with Talkdesk Zoom integration. This contact center software integration expands the pool
of available employees to include departments and expertise outside of the traditional contact center,
offering precise support matching for each customer’s particular needs. Talkdesk Zoom integration is pivotal
to increasing operational efficiency and improving a contact center’s focus on the customer. With Talkdesk
Zoom integration, contact centers can combine Zoom Phone for voice and video communications with the
power of Talkdesk in a seamless experience that allows them to make and receive calls through a single
voice channel throughout their organization. Existing phone numbers from Zoom Phone can be used with
Talkdesk, meaning Zoom Phone customers retain their provider while leveraging the full suite of Talkdesk
products available. Talkdesk Zoom customers maintain a consistent, single telephony provider and avoid the
additional expense of routing calls between multiple carriers. Talkdesk Zoom integration adds value to
communication efforts by providing quick and efficient session initiation protocol (SIP) trunk peering and
intuitive call routing for consistent user experience, increasing productivity with a more efficient experience
that contributes to the overall improvement of the customer journey.
For more details, please click the link below:
https://www.talkdesk.com/news-and-press/press-releases/talkdesk-zoom-integration-creates-customer-centric-contact-centers/
Solution Updates
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Verint Introduces AI-Infused Knowledge Management for
‘Knowledge as a Service’
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48
Solution Description
Verint® Systems Inc., The Customer Engagement Company™, announced the release of the latest
enhancements to Verint’s Knowledge Management ProfessionalTM solution, including patented AI
technology and new automation features that create an automated, intelligent and efficient way to connect
people to knowledge, ushering in a new era of “Knowledge Anywhere.” Successfully implemented by
leading brands, the Verint solution features powerful cognitive search and self-learning capabilities. These
combined with full API support and intelligent automation dramatically streamline knowledge surfacing and
sharing. Knowledge can be delivered when it’s needed, wherever it’s needed, with industry-leading
accuracy. The result is consistent, relevant content that meets customer needs across channels including the
web, contact center, mobile devices, virtual assistants and beyond—helping organizations improve business
efficiency and elevate the customer experience. Unlike many other AI solutions that require large data sets
and months of machine learning training, the new automated, cloud solution leverages AI to understand
industry-specific concepts out-of-the-box and start delivering accurate searches right away, without
cumbersome manual tagging and linking.
For more details, please click the link below:
https://www.verint.com/press-room/2019-press-releases/verint-introduces-ai-infused-knowledge-management-for-knowledge-as-a-service/
Solution Updates
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WPS Analytics offers free SAS language compiler for community
users
Feel free to contact us at marketing@itshades.com for any queries
49
Solution Description
World Programming has introduced the free Community Edition of its flagship WPS Analytics software, a high-end data
engineering and data science platform that includes a SAS language compiler. The free WPS Analytics Community
Edition allows users to develop and run SAS programs that process unlimited data volumes. More than just a SAS
language compiler, the WPS Analytics Community Edition also offers drag-and-drop visual data workflows, data
profiling and exploration, visual decision tree building, predictive modelling and machine learning, model scoring and
much more, all integrated into a single, coherent user interface. For advanced SAS language programmers, it is worth
noting that the free Community Edition of WPS Analytics includes all the SAS language features of the paid-for WPS
Analytics Standard Edition such as data step, procedures, macro language, ODS, matrix programming, graphing,
statistics, time series analysis, machine learning, connectors to all major databases, data warehouses, data files, Excel,
Hadoop and cloud based data. SAS language is the undisputed king for managing and analysing large data volumes of
structured data. Add to this the power of Python, R and SQL that can be combined with WPS Analytics to bring
emerging technologies together with established technologies to give users the best of all worlds.
For more details, please click the link below:
https://www.worldprogramming.com/press/free_community_edition_of_wps_analytics
IT Shades
Engage & Enable
Feel free to contact us at marketing@itshades.com for any queries
Rewards & Recognition Updates
Digital Customer Experience Industry
R & R Updates
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Engage & Enable
Adobe (Marketo) Named a Leader in 2019 Gartner Magic Quadrant for
CRM Lead Management
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50
Adobe announced that it was named a Leader by Gartner, Inc. in the 2019 “Magic Quadrant for CRM for Lead
Management” research report. Adobe (Marketo) was evaluated as a Leader in the report following its acquisition of the
Marketo Engagement Platform in October 2018. This is the eighth consecutive year that Marketo has been named a
Leader1. As one of 15 vendors evaluated, Adobe (Marketo) placed in the Leaders quadrant furthest to the right for
completeness of vision this year. Gartner defines CRM lead management as “the process of capturing leads, tracking their
activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on
to the sales team.” Marketo Engage, part of Adobe Experience Cloud, is the solution of choice for B2B marketing
professionals seeking to transform customer experiences across every stage of complex buying journeys. Natively
supporting both lead and account-based marketing strategies, Marketo Engage brings together marketing and sales in a
comprehensive solution to help companies deliver consistent, continuous and compelling experiences across customer
touchpoints at scale. Gartner does not endorse any vendor, product or service depicted in its research publications, and does
not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
For more details, please click the link below:
https://news.adobe.com/press-release/experience-cloud/adobe-marketo-named-leader-2019-gartner-magic-quadrant-crm-lead
R&R Description
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Adobe Named a Leader in ‘Magic Quadrant for Ad Tech’ by Gartner, Inc.
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51
Adobe announced that Adobe Advertising Cloud, the industry’s first end-to-end, independent platform for managing
advertising across traditional TV and digital formats, has again been recognized as a Leader in the second “Magic Quadrant
for Ad Tech” report by Gartner, Inc. Of the ten global vendors included in the report, Adobe was placed furthest to the right
on the completeness of vision axis. Customers, including brands and agencies, realize value by helping them deliver
advertising as connected experiences, and are taking advantage of recent product advancements and cross-solution
innovations with use cases including:
• Using both Advertising Cloud and Adobe Analytics to see how advertising spend leads to site behavior to drive revenue
and other critical business objectives.
• Using Advertising Cloud with Adobe Analytics and/or Audience Manager to target their first-party audience segments on
Roku — a unique partnership that no other demand-side platform (DSP) has with the world’s largest connected TV (CTV)
platform.
• Optimizing paid search investments across multiple search engines with advanced, dimensional portfolio bidding
strategies.
• Capitalizing on powerful, emerging channels such as self-service audio, digital out of home, and video across any screen
or format.
For more details, please click the link below:
https://news.adobe.com/press-release/experience-cloud/adobe-named-leader-magic-quadrant-ad-tech-gartner-inc
R&R Description
R & R Updates
IT Shades
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Adobe Named a Leader in Enterprise Marketing Software Suites by Inde-
pendent Research Firm
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52
Adobe announced that Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation,
marketing, advertising, analytics and commerce, has been recognized as a Leader in “The Forrester Wave”:
Enterprise Marketing Software Suite (EMSS), Q3 2019” report by Forrester Research, Inc. As a leader, Adobe
Experience Cloud received or was among the top scores in the Current Offering and Market Presence categories
as well as in the criteria of Customer Analytics, Digital Advertising, Content and Asset Management, Artificial
Intelligence, User Experience, Consumer Privacy, Localization and Global Access, Product Vision, Planned
Enhancements, Partner Ecosystem, and Revenue criteria. Adobe Experience Cloud helps brands deliver
consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels,
all while empowering brands to build a unified, secure and scalable digital foundation. Adobe recently
commissioned Forrester Consulting to conduct a Total Economic Impact study on a set of customers across
industries and geographies that have invested in Adobe Experience Cloud. The results show strong business
impact, including 25 percent increase in conversion rate, 40 percent average reduction in service center call
volume and most importantly, a 242 percent ROI over three years.
For more details, please click the link below:
https://news.adobe.com/press-release/experience-cloud/adobe-named-leader-enterprise-marketing-software-suites-independent
R&R Description
R & R Updates
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Adobe Named a Leader in Cross-Channel Video Advertising Report by
Independent Research Firm
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53
Adobe announced that Adobe Advertising Cloud, the industry’s first end-to-end, independent platform for managing advertising across
traditional TV and digital formats, has been recognized as a Leader in “The Forrester New Wave™: Cross-Channel Video Advertising
Platforms, Q3 2019” report by Forrester Research, Inc. Adobe Advertising Cloud received a differentiated rating, the highest score
possible, in the company vision, product vision and product roadmap criteria, as well as the criteria for buying: traditional linear, and
buying: set-top box. According to Forrester, Adobe Advertising Cloud:
• Leads with an integrated story across audience, analytics, and activation. Adobe's clean interface offers a single view of a
cross-channel plan, has pushbutton reservation capabilities on some linear inventory and uniquely partners with Roku for two-way
deterministic ID matching.
• Is the best fit for Adobe customers or those looking for a unified tech stack. Adobe's vision to "build a 360-degree view of the
customer and to orchestrate journeys not just across paid media, but the entire experience" will appeal to organizations looking for
streamlined completeness.
• Was one of only two of the 13 evaluated vendors that did not score ‘needs improvement’ in any of the 10 criteria evaluated.
For more details, please click the link below:
https://news.adobe.com/press-release/experience-cloud/adobe-named-leader-cross-channel-video-advertising-report
R&R Description
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T-Byte Digital customer success

  • 1. IT Shades Engage & Enable T-Bytes Digital Customer Experience October Edition 2019 Email us - solutions@itshades.com Website : www.itshades.com
  • 2. IT Shades Engage & Enable Feel free to contact us at marketing@itshades.com for any queries About Us Who We are Aim of this T-Byte Reasons to talk to us ITShades.com has been founded with singular aim of engaging and enabling the best and brightest of businesses, professionals and students with opportunities, learnings, best practices, collaboration and innovation from IT industry. This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely. 1. Publishing of your company’s solutions/ announcements in this document. 2. Subscribe to this and other periodic publications i.e. T-Bytes, Solution Letters from ITShades.com. 3. For placement of your company's click-able logo and advertisements. 4. Feedback for us to improve the content and format of these periodic publications.
  • 3. IT Shades Engage & Enable Feel free to contact us at marketing@itshades.com for any queries Sponsoring Companies for this Edition LOGO 1 LOGO 2 LOGO 3 LOGO 4 LOGO 5
  • 4. IT Shades Engage & Enable Feel free to contact us at marketing@itshades.com for any queries Table of Contents 1. Financial, M & A Updates..................................................................................................................................1 2. Solution Updates.................................................................................................................................................12 3. Rewards and Recognition Updates..................................................................................................................50 4. Customer Success Updates...............................................................................................................................80 5. Partnership Ecosystem Updates......................................................................................................................96 6. Miscellaneous Updates.....................................................................................................................................122 7. Event Updates...................................................................................................................................................124
  • 5. IT Shades Engage & Enable Feel free to contact us at marketing@itshades.com for any queries Financial, M & A Updates Digital Customer Experience Industry
  • 6. Financial, M&A Updates IT Shades Engage & Enable Acquia Announces Majority Investment from Vista Equity Partners Open digital experience company Acquia announced it has signed a definitive agreement to receive a majority investment from Vista Equity Partners (“Vista”), a leading investment firm focused on enterprise software, data, and technology-enabled businesses. The partnership with Vista will provide operational expertise to help accelerate Acquia’s growth trajectory as the company continues to scale. Several of Acquia’s existing investors will retain a stake in the Company. Acquia’s Open DXP Platform is built on an open source architecture and is informed by the largest independent developer community in Drupal, allowing Acquia to easily fuse disparate data and marketing technologies, automating digital experiences at scale. As marketers work to make customer touchpoints more intimate and impactful -- and developers push the boundaries of digital delivery -- Acquia’s solutions are powering the next generation of customer experiences. Executive Commentary “Vista shares our belief that the DXP market is ripe for disruption and we are excited to partner with them to accelerate our plans,” said Acquia CEO. “Over 4,000 Acquia customers crave faster innovation, greater agility, and better integrations than legacy marketing cloud providers can deliver. Vista’s support will allow us to invest more in R&D, expand faster, and get products to market quicker while also continuing to give back to the Drupal and Mautic developer communities.” Feel free to contact us at marketing@itshades.com for any queries Description For more details, please click the link below: https://www.acquia.com/about-us/newsroom/press-releases/acquia-announces-majority-investment-vista-equity-partners 1
  • 7. Financial, M&A Updates IT Shades Engage & Enable Alteryx Acquires Feature Labs to Advance Machine Learning For The Enterprise Feel free to contact us at marketing@itshades.com for any queries 2 Alteryx, Inc., revolutionizing business through data science and analytics, announced that it has acquired Feature Labs, a data science software company launched out of Massachusetts Institute of Technology (MIT) that automates feature engineering for machine learning and artificial intelligence (AI) applications. The acquisition of Feature Labs will further enable Alteryx to help organizations empower every data worker to fill the data science and machine learning talent gap. Alteryx puts insights from advanced analytics and machine learning—once only available to statisticians and quants—into the hands of more data workers across the enterprise. “Gartner predicts that, by 2020, more than 40% of data science tasks will be automated, resulting in increased productivity and broader use by citizen data scientists.” Feature Labs’ feature engineering capabilities, combined with the ease of use of the Alteryx Platform, creates an environment that further accelerates time-to-insight and time-to-value for analysts and data scientists alike. As part of their research at MIT’s Computer Science and AI Lab, Feature Labs co-founders, Max Kanter and Kalyan Veeramachaneni, developed an innovative set of algorithms to optimize the manual, time-consuming and error-prone process required to build machine learning models. In addition to automating the model fitting and hyper-parameter tuning process, Feature Labs’ differentiated platform automates the feature engineering and data prep process, resulting in significant increases in model accuracy and overall process efficiency. For more details, please click the link below: https://www.alteryx.com/press-releases/2019-10-04-alteryx-acquires-feature-labs-to-advance-machine-learning-for-the-enterprise Description
  • 8. Financial, M&A Updates IT Shades Engage & Enable Databricks Invests in European Development Center Headquartered in Amsterdam Databricks, the leader in unified data analytics, prepares to invest over 100 Million Euros over the next three years to support its European expansion in Amsterdam. The European Development Center is an engineering hub for development and innovation of the company’s Unified Data Analytics Platform. The company has grown its engineering team in Amsterdam 3x in the past two years. Databricks launched in Europe two years ago with just a few employees and is expected to grow to 200 employees by the end of the year. ‘Making the Move to Amsterdam’ shares how one Databricks engineering employee made the move from San Francisco to Amsterdam among several members of the engineering team to lead the Billing Infrastructure and Usage team. Executive Commentary “As a very pro-business and innovative country, the Netherlands welcomes the Databricks investment in Amsterdam,” said Executive Director of the Americas for the Netherlands Foreign Investment Agency, which assisted with the expansion. “The company’s growth is a testament to its ability to attract a skilled workforce that wants to live and work in a vibrant city like Amsterdam, as well as Dutch infrastructure like our world-class broadband network.” Feel free to contact us at marketing@itshades.com for any queries Description For more details, please click the link below: https://databricks.com/company/newsroom/press-releases/databricks-invests-in-european-development-center-headquartered-in-amsterdam 3
  • 9. Financial, M&A Updates IT Shades Engage & Enable DigiCert Acquisition by Clearlake Capital Group and TA Associates Closes DigiCert, Inc., the world’s leading provider of TLS/SSL, IoT and PKI solutions, announced that leading private equity firms Clearlake Capital Group, L.P. (“Clearlake”) and TAAssociates have completed their previously announced investment in DigiCert. Terms of the deal are not being disclosed. DigiCert has a history of industry leadership, including being the first certificate authority to provide post-quantum cryptography for digital certificates, the first to launch an independent log for Google Certificate Transparency, and the first to offer TLS for the TOR browser. The company’s award-winning certificate management platform, DigiCert CertCentral®, automates the tasks of certificate issuance, renewal, discovery and remediation, with features including ACME protocol. DigiCert also leads with its certificate-based encryption, Executive Commentary “DigiCert is excited to work with Clearlake and TA Associates as our new lead investors, and to continue our leadership in providing the best TLS/SSL products and solutions, focused on improving and automating certificate management,” said DigiCert CEO. “We are confident in our vision for growth and the increasing value we’ll bring to our customers.” Feel free to contact us at marketing@itshades.com for any queries Description For more details, please click the link below: https://www.digicert.com/news/digicert-acquisition-by-clearlake-capital-group-and-ta-associates-closes/ 4
  • 10. Financial, M&A Updates IT Shades Engage & Enable Invoca Raises $56M to Help Marketers Turn Conversational Insights into Revenue Invoca, the leader in AI-powered call tracking and conversational analytics, announced it has raised $56 million in new capital, bringing the company’s total financing to date to $116 million. The financing was led by existing investor Upfront Ventures and new investor H.I.G. Growth Partners, with participation from other investors including Accel and Morgan Stanley Alternative Investment Partners. This latest funding round comes on the heels of 75% year-over-year bookings growth in the first half of 2019. Invoca serves innovative marketers at leading brands like Dish Network, U.S. Bank, Dignity Health, and Gusto, and continues to deepen strategic partnerships with Google, Facebook, Adobe, and Salesforce. Invoca plans to double headcount over the next three years and was recognized today as a Fortune Best Workplace — a testament to the company’s investment in building a transparent, supportive, and inclusive culture. Executive Commentary “With digital advertising spend expected to near $400 billion next year, marketers are investing heavily in Google and Facebook to drive awareness and customer acquisition,” said CEO of Invoca. “Yet over 90% of commerce still happens offline via contact centers and retail stores, especially in industries with more complex, expensive products. Brands are struggling to connect digital advertising investments to the human conversations that drive sales. Invoca addresses this gap and is helping sophisticated marketers like Dish Network drive a 60% increase in conversion rates and 15x lift in conversions.” Feel free to contact us at marketing@itshades.com for any queries Description 5For more details, please click the link below: https://www.invoca.com/press/invoca-raises-56m-to-help-marketers-turn-conversational-insights-into-revenue/
  • 11. Financial, M&A Updates IT Shades Engage & Enable Experience Management Leader Medallia Acquires Idea and Innovation Platform Crowdicity Medallia, Inc., the global leader in experience management announced it has acquired Crowdicity, the idea and innovation management platform that drives continuous innovation at scale. By crowdsourcing and propelling the best employee and customer ideas, Crowdicity helps companies use real-time ideation and collaboration to surface, develop and evaluate potential improvements to customer and employee experiences. This co-creation process, fueled by insights generated from the massive signal field in Medallia Experience Cloud, will supercharge innovation and reduce time-to-market resulting in improved business outcomes. The platform is easy to use and promotes broad engagement with built-in gamification, rewards and a virtual community layer. Crowdicity customers also love the flexibility to customize the design to reflect their brand and their culture. Executive Commentary “Innovation and inspiration is found in two places – anywhere and everywhere. It was Rob Wilmots’ understanding of this fact that created Crowdicity to uniquely help companies transform better and faster. The solution powers unprecedented levels of customer and employee engagement as they see their ideas turned into action,” said, President and CEO of Medallia. Feel free to contact us at marketing@itshades.com for any queries Description 6For more details, please click the link below: https://www.medallia.com/press-release/experience-management-leader-medallia-acquires-idea-and-innovation-platform-crowdicity/
  • 12. Financial, M&A Updates IT Shades Engage & Enable MIND CTI to Acquire a Second German Based Messaging Company MIND C.T.I. LTD. a leading provider of convergent end-to-end prepaid/postpaid billing and customer care product-based solutions for service providers, unified communications analytics and call accounting solutions for enterprises as well as enterprise messaging solutions, announced that it has signed a definitive agreement to acquire GTX GmbH, (https://www.gtx-messaging.com), a provider of enterprise messaging communication, based in Cologne, Germany. GTX was founded in 2006 in Cologne, Germany as a mobile messaging specialist by seed investor Venista Ventures. GTX offers global SMS services for B-2-B customers, providing business partners a robust and easy-to-use system to send SMS to end-users at the best possible quality and attractive pricing. GTX does not see itself as a SMS-only messaging provider, rather as a one-stop-platform for clients aiming to extend their messaging activities on different channels, e.g. WhatsApp, Chatbot on Messenger and Rich Communication Services (RCS). GTX offers a unique combination of global reach, reliable technology and reasonable prices. Executive Commentary Chief Executive Officer of MIND CTI commented: “As previously announced, we believe that messaging needs are expanding worldwide, be it in traditional text (SMS) or in instant messaging and we continue targeting potential acquisitions that could benefit the company’s growth. At the same time, we continue to invest in our core business, bringing permanent value to existing customers and maintaining up-to-date technology. Following our first acquisition in messaging in March 2019 in Germany, we decided to focus in the next few quarters on the integration of Message Mobile as well as on exploring growth through consolidation with additional targets. Given our cash position and our experienced organization, we believe that we are well positioned and have the required resources to respond to market needs, to be relevant for future market trends in our core billing and analytics platforms and continue with our dividend policy.” Feel free to contact us at marketing@itshades.com for any queries Description 7For more details, please click the link below: https://www.mindcti.com/2019/09/26/mind-cti-to-acquire-a-second-german-based-messaging-company/
  • 13. Financial, M&A Updates IT Shades Engage & Enable Talkdesk Raises $100 Million to Power the Contact Center of the Future Feel free to contact us at marketing@itshades.com for any queries 8 Talkdesk, the fastest growing Contact Center as a Service provider, announced $100 million in Series B funding led by Viking Global Investors with participation from existing investor DFJ. As the largest round ever raised for a private company in the contact center industry, the funding is strong validation of the company’s current performance and future potential. This round comes after a year of tremendous momentum. Over the past 12 months, Talkdesk has been named a Visionary in the Gartner CCaaS Magic Quadrant, named a Strong Performer in The Forrester Wave™: Cloud Contact Centers, and acknowledged as the fastest-growing provider in the cloud contact center software market by Frost & Sullivan. Since launching its Enterprise Contact Center Platform, which offers global scalability along with high availability and call quality backed by service level agreements, Talkdesk has gained traction and won large enterprise customers such as The Scotts Company, Discovery Education and Avetta. With more than 1,400 innovative, customer-centric customers such as IBM, Peloton and Stitch Fix, Talkdesk will continue to remake the contact center industry and drive the next generation of interactive customer engagement. For more details, please click the link below: https://www.talkdesk.com/news-and-press/press-releases/talkdesk-raises-100-million-to-power-the-contact-center-of-the-future/ Description
  • 14. Financial, M&A Updates IT Shades Engage & Enable SnapLogic Secures $72 Million in Growth Financing Led by Arrowroot Capital SnapLogic, provider of the #1 Intelligent Integration Platform, announced that it has raised $72 million in growth financing to bolster its market leadership and accelerate global expansion. The new round was led by Arrowroot Capital, a leading US growth equity firm specializing in B2B SaaS and joined by Golub Capital and existing investors. SnapLogic is disrupting the $30 billion integration market*. Customers are increasingly demanding a modern, cloud-native platform that is easy to use, powerful, and scalable, and able to handle all their complex integration projects across the global enterprise. The SnapLogic platform’s self-service, AI-powered interface enables both expert and citizen integrators to manage all application integration, data integration, API management, B2B integration, and data engineering projects on a single, scalable platform. With SnapLogic, organizations can connect all of their enterprise systems quickly and easily to automate business processes, accelerate analytics, and drive transformation. Executive Commentary “SnapLogic is attacking a huge and surging market opportunity with a uniquely modern and powerful platform,” said Founder and Managing Partner at Arrowroot Capital. “They’ve built an amazing product, work with an impressive roster of customers, and are led by an experienced executive team. As SnapLogic sets its sights on continued product leadership and global expansion, we look forward to partnering with them to help get their pioneering integration platform into the hands of even more enterprises around the globe.” Feel free to contact us at marketing@itshades.com for any queries Description 9For more details, please click the link below: https://www.snaplogic.com/press-releases/snaplogic-secures-72-million-in-growth-financing
  • 15. Financial, M&A Updates IT Shades Engage & Enable Software Ag Announces Q3 Financial Results: Delivers Strong Quarterly Revenue And Profit; Confirms Existing Group Guidance Ranges For FY 2019 • First operational and financial benefits of Helix transformation showing through; delivery against Helix commitments yielding initial improvements across all strategic focus areas • Strategic leading indicators continue to gather momentum: Q3 Annual Recurring Revenue within DBP (incl. Cloud & IoT) 12 percent higher than prior year • Strategic leading indicators continue to gather momentum: Q3 SaaS/Subscription s hare of bookings now 63 percent of DBP (incl. Cloud & IoT) more than double prior year level • Q3 Group revenue of €224.2 million, up 5 percent; total product revenue of €179.2 million, up 5 percent; total license revenue of €64.1 million, up 9 percent • Q3 Group EBIT of €59 million, up 8 percent (IFRS); Q3 EBIT margin (non-IFRS) of 30.5 percent, consistent with prior year • DBP (excl. Cloud & IoT): Recovery in performance during Q3 with license revenue at previous year level; continued strength in EMEA and positive developments in North America. Executive Commentary "Eight months in to our Helix transformation program, I am encouraged to see the first benefits of our tough decisions, disciplined focus and sharper execution showing through. There is much still to do – but strong growth in recurring revenue, a full cloud suite for all of our major products, strong momentum in new logo wins and a steadying of our business in North America all show that we are pointing in the right direction. I am delighted to see us extend our partnership ecosystem further, with our new Marketo OEM relationship extending the deep bonds we have already built with Adobe. Our position in the key market “hybrid integration” is getting stronger, and we remain focused as a team on the initiatives that will see us deliver on our long-term growth ambitions,” said CEO of Software AG. Feel free to contact us at marketing@itshades.com for any queries 10For more details, please click the link below: https://www.softwareag.com/corporate/company/press/news/dyn_press?id=188263-158077&isMobile=False Key Financial Highlights
  • 16. Financial, M&A Updates IT Shades Engage & Enable Splunk Closes Acquisition of Cloud Monitoring Leader SignalFx Splunk Inc., provider of the Data-to-Everything Platform, announced that it has completed the acquisition of SignalFx, a SaaS leader in real-time monitoring and metrics for cloud infrastructure, microservices and applications. Splunk is already a leader in ITOM and an AIOps pioneer and, with the addition of SignalFx, is now a leader in observability and APM for organizations at every stage of their cloud journey, from cloud-native apps to homegrown on-premises applications. For more information, visit the SignalFx website for a free trial of SignalFx. The aggregate purchase price for the transaction was approximately $1.05 billion, excluding adjustments, paid approximately 60% in cash and 40% in Splunk common stock. With Splunk, the combined technologies will give customers one platform that can monitor the entire enterprise application lifecycle. The predictability and versatility of Splunk's Data-to-Everything pricing programs will also provide SignalFx's customers with exceptional value and best-in-class, next generation solutions when compared to legacy APM solutions. Executive Commentary “We live in a cloud-first world, where developers must have the ability to monitor and observe cloud-native infrastructure and applications in real-time, whether via logs, metrics or tracing. The power of Splunk and SignalFx allows our customers to monitor any relevant data at massive scale,” said President and CEO, Splunk. “I’m thrilled to welcome SignalFx to the Splunk team and can’t wait to show our customers how our data platform can help them turn data into doing.” Feel free to contact us at marketing@itshades.com for any queries Description For more details, please click the link below: https://www.splunk.com/en_us/newsroom/press-releases/2019/splunk-closes-acquisition-of-cloud-monitoring-leader-signalfx.html 11
  • 17. IT Shades Engage & Enable Feel free to contact us at marketing@itshades.com for any queries Solutions Updates Digital Customer Experience Industry
  • 18. Solution Updates IT Shades Engage & Enable New Acquia Developer Studio Radically Simplifies Drupal Development Feel free to contact us at marketing@itshades.com for any queries 12 Solution Description Acquia announced the availability of its new Developer Studio, a suite of tools designed to improve the productivity of Drupal developers. Developer Studio provides a browser-based Remote Integrated Development Environment (IDE) and Command Line Interface (CLI). Leveraging more than 200 Acquia Cloud API commands, the Acquia Developer Studio CLI offers the fastest way to get a Drupal application up and running both locally and in Acquia Cloud. It takes minutes to install, and developers can spin up new Drupal applications complete with best practices for automated testing and continuous integration. Additionally, the new Acquia Developer Studio Remote IDE provides a consistent browser-based UI that makes common developer setup tasks trivial. The Remote IDE leaves aside the time and effort necessary to customize and tailor your local environment, by providing a purpose-built cloud workstation for Drupal applications. Acquia is focused on delivering solutions that empower productivity across teams. Last month, Acquia acquired the UK-based Cohesion, creator of DX8, the first enterprise-grade, low-code Drupal website builder. With Cohesion, content marketers and site builders with minimal coding skills can create Drupal websites up to 4X faster, according to user testing. For more details, please click the link below: https://www.acquia.com/about-us/newsroom/press-releases/new-acquia-developer-studio-radically-simplifies-drupal
  • 19. Solution Updates IT Shades Engage & Enable Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to Detect and Block Fraudulent Inventory Feel free to contact us at marketing@itshades.com for any queries 13 Solution Description Amobee, a global digital advertising technology company, announced an extension of its partnership with DoubleVerify—the leading independent platform for digital media measurement software and analytics—to launch an expansion of its existing, comprehensive fraud prevention solution to include connected TV inventory. This updated protection leverages an early detection system using advanced technology and partnership integrations to prevent fraud from reaching the Amobee platform, ensuring advertisers have access to a safe, transparent buying ecosystem with high-quality inventory. As connected TV experiences exponential growth—with more 60.1 percent of the U.S. population, or 204 million people, forecasted to use connected TVs by 2022, according to eMarketer—and becomes an increasingly important marketing channel for advertisers, publishers and advertising platforms have to evolve to detect and prevent fraud, which is correspondingly on the rise. Amobee is committed to a clean supply chain and to offering platform buyers a fraud-free guarantee, enabling advertisers to effectively reach consumers. In addition to its partnership with DoubleVerify, Amobee has developed a robust anti-fraud prevention solution using bid stream data with the ability to detect fraudulent activity and protect campaigns before bidding on, winning or serving a single impression. Using machine learning and AI, Amobee is able to see when users are getting a suspiciously high amount of bid requests and suppress those users to see if their bid rate comes back to a normal range and either remove the user or open them back up for targeting. For more details, please click the link below: https://www.amobee.com/newsroom/amobee-launches-fraud-free-guarantee-for-connected-tv-inventory-part-of-a-comprehensive-solution-to-detect-and-block-fraudulent-inventory/
  • 20. Solution Updates IT Shades Engage & Enable Banish Bottlenecks and Busywork with Asana Automation Feel free to contact us at marketing@itshades.com for any queries 14 Solution Description Asana, a leading work management platform for teams, announced the introduction of Automation, a new suite of features built to automate your team’s processes so you can focus on the work that matters. Automation is available now for teams on Asana’s Business and Enterprise offerings. Coinciding with the introduction of Automation, Asana published its Anatomy of Work Index, an annual in-depth study exploring the ways we’re spending time in our modern workplace. Across 10,000 survey respondents in Australia, Germany, Japan, New Zealand, the U.K., and the U.S, the Anatomy of Work Index found that 83 percent of employees say their team isn’t living up to their efficiency potential by not having the right processes in place. As a result, global workers are spending more than 10 percent of their time on pure duplication of effort - equaling over 200 hours annually. Asana Automation enables individuals, teams and ultimately organizations to achieve new levels of efficiency and productivity with the introduction of a custom Rules builder, Vision and Voice mobile features and smarter project templates. For more details, please click the link below: https://asana.com/press/releases/asana-banishes-busywork-with-automation
  • 21. Solution Updates IT Shades Engage & Enable Axway provides API innovation for healthcare with new Verification Router Service (VRS) Solution Feel free to contact us at marketing@itshades.com for any queries 15 Solution Description Axway announced the availability of an innovative solution to support secure data exchange between manufacturers and distributors that confirms the authenticity of drug labels. It’s known as the Axway Verification Router Service (VRS) Solution. The solution was created in response to the Drug Supply Chain Security Act (DSCSA) which requires wholesale distributors to verify returned serialized product with the manufacturer before the product can be resold. VRS is a key defense mechanism to increase confidence that the U.S. drug supply is authentic, unadulterated and safe for consumers. The VRS solution is powered by Axway’s market-leading AMPLIFY™ API Management solution, and Axway Decision Insight - a recognized leader of real-time analytics and data intelligence solutions. The Axway VRS solution is natively interoperable with the Axway Track & Trace Solution or any serialization solution regardless of whether it is in the cloud or on-premise. Axway enables customers to succeed using hybrid integration to connect people, systems, partners and ecosystems. Our hybrid integration platform, AMPLIFY™, helps businesses accelerate digital transformation, create captivating experiences, and innovate services. It speeds integrations by combining traditional integration patterns with APIs and application integration using over 150 prebuilt connectors. 11,000 organizations worldwide rely on Axway for their integration challenges. For more details, please click the link below: https://www.axway.com/en/company/media/2019/press-release-axway-provides-api-innovation-healthcare-new-verification-router
  • 22. Solution Updates IT Shades Engage & Enable CallTrackingMetrics Adds New Live Chat Product to Unified Communications Suite Feel free to contact us at marketing@itshades.com for any queries 16 Solution Description CallTrackingMetrics, a leading provider of call tracking and contact center software, announces the launch of a new live chat product. With chat becoming the preferred communication method for many consumers, CallTrackingMetrics’ chat enables businesses to gather essential marketing attribution data for all of their communication channels within one platform and drive higher satisfaction for their customer base. Similar to how businesses use CallTrackingMetrics to track calls, texts, or form submissions, they will now be able to attribute live chat conversations back to unique advertising channels or campaigns to know which inspire customer contact and optimize their marketing spend accordingly. Businesses can consolidate their software spend and reduce reliance on third-party tools by unifying all of their communication channels, including calls, texts, forms, and now chats, within one platform. Agents will be able to manage multiple service touchpoints within one dashboard, thereby eliminating the need to switch tools or even website pages to handle different support inquiries and provide faster service to customers. They will have full visibility into visitor and campaign data and any history of past exchanges with the customer in order to further personalize the interaction. Furthermore, businesses can manage chat requests in line with their unique routing customizations to drive efficiency for their support and sales teams and get the customer to the right agent the first time. Additional customizations include the ability to customize their chat widget with their own colors, create individual and team canned responses, share files in chats, and set up custom triggers based on chats to automate internal actions across teams within an organization. For more details, please click the link below: https://www.calltrackingmetrics.com/blog/press-releases/calltrackingmetrics-adds-new-live-chat-product-to-unified-communications-suite/
  • 23. Solution Updates IT Shades Engage & Enable Campaign Monitor Launches CM Commerce, An Email Marketing Solution for Growing Retail Businesses Feel free to contact us at marketing@itshades.com for any queries 17 Solution Description Campaign Monitor—a provider of powerful yet approachable email marketing software and a part of the CM Group family of brands—today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio. This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email marketing, including customers such as Cafe Joe and Pastreez. CM Commerce helps these companies overcome the specific ecommerce challenges faced in their growth process by giving them the ability to easily create professional, automated email campaigns that streamline engagement throughout the customer lifecycle, increase conversions and build trustworthy brands. For more details, please click the link below: https://www.campaignmonitor.com/in-the-news/
  • 24. Solution Updates IT Shades Engage & Enable Industry’s First Enterprise Data Cloud Launched by Cloudera Feel free to contact us at marketing@itshades.com for any queries 18 Solution Description Cloudera, the enterprise data cloud company, launched the Cloudera Data Platform (CDP). CDP is an integrated data platform that is easy to deploy, manage, and use. It delivers powerful, self-service analytics across hybrid and multi-cloud environments with the granular security and governance policies that IT leaders demand. CDP is a new approach to enterprise data that delivers a full range of analytic capabilities from the Edge to AI. The Cloudera Data Platform provides enterprise IT with the ability to deliver analytics as a service to the business in any cloud environment while providing rich data security and lineage capabilities that minimize risk. CDP is different from other data platforms and analytics services in four important ways: • Any cloud – CDP provides maximum choice and flexibility with the option to manage, analyze, and experiment with data on-premises, in hybrid, private cloud, and multiple public cloud environments. • Multi-function – CDP reduces the time and effort to deploy common application types with five new self-service experiences: flow & streaming, data engineering, data warehouse, operational database, and machine learning. • Secure and Governed – CDP simplifies security, privacy, and compliance for diverse enterprise data on any cloud through shared data experience (SDX) technologies. SDX makes it easy to create a secure data lake in hours instead of weeks and replaces t edious scripting with “set it and forget it” convenience. • Open – CDP is 100% open source, open compute, open storage and open for integration - enabling rapid innovation and protecting organizations from vendor lock-in. For more details, please click the link below: https://www.cloudera.com/about/news-and-blogs/press-releases/2019-09-24-industrys-first-enterprise-data-cloud-launched-by-cloudera.html
  • 25. Solution Updates IT Shades Engage & Enable Cloudera Launches New Cloud-Native Machine Learning Service for Cloudera Data Platform to Empower the AI-First Enterprise Feel free to contact us at marketing@itshades.com for any queries 19 Solution Description Cloudera, the enterprise data cloud company, launched Cloudera Machine Learning, the enterprise machine learning service for the new Cloudera Data Platform. Cloudera Machine Learning makes it easy for IT to say yes to self-service data science for business at scale. The new machine learning service on the Cloudera Data Platform provides data scientists, data engineers, and machine learning engineers with: • Instant workspaces - deploy new machine learning workspaces for teams in a few clicks, with access to the project environments and resources they need for end-to-end machine learning. • Rapid replication - provide democratized access to replicate data sets across hybrid and multi-cloud environments while maintaining enterprise data security and governance controls. • Choose your own tools - provide data science teams’ with access to their favorite, open data science tools while preserving security and minimizing administrative overhead • Elastic, auto-suspending resources - deliver the scale-out, heterogeneous computing resources data science teams need to get work done fast while maintaining adjustable guardrails that help IT easily manage and optimize infrastructure resources and costs. • Comprehensive, cohesive user experience - data engineering, model training, experiment tracking, and deploying and managing production models all in one seamless environment, without switching or stitching workflows together with multiple tools. • Portability and consistency - the liberty to move data and infrastructure anywhere without creating disconnected silos and without changing the consistent user-experience that data science teams rely on for building robust workflows and processes for end-to-end ML. For more details, please click the link below: https://www.cloudera.com/about/news-and-blogs/press-releases/2019-09-24-cloudera-launches-new-cloud-native-machine-learning-service-for-cloudera-data-platform-to-empower-the-ai-first-enterprise.html
  • 26. Solution Updates IT Shades Engage & Enable Cloudera Introduces New Cloud-Native Data Warehousing Service for Cloudera Data Platform Feel free to contact us at marketing@itshades.com for any queries 20 Solution Description Cloudera, the enterprise data cloud company, launched Cloudera Data Warehouse, a cloud-native service that makes it fast and easy to deploy, self-service, enterprise analytics for teams of business analysts on the new Cloudera Data Platform (CDP). Cloudera Data Warehouse allows for quick deployment and easy administration of cloud data warehousing, seamlessly moving on-premise workloads to the cloud with consistent security and governance. It ingests data anywhere, at massive scale, from structured, unstructured, and edge sources, radically simplifying the data warehousing life cycle for IT and data analytics leaders. Unlike previous cloud data warehouses, Cloudera Data Warehouse is offered with its foundation built on high-performance SQL engines that have been tested and proven in leading enterprises at unparalleled scale. Cloudera Data Warehouse enables IT to “Say Yes” to business analysts and all analytics users with capabilities that enable: • Autoscaling to onboard hundreds of new users - providing immediate and easy access to volumes of high-quality data, all secured and governed by Cloudera SDX technologies. • Self-service data access - for quick and responsive analytics at scale, across both hybrid and multi-cloud deployments. • Auto-provisioning - rapidly onboard special projects and priority workloads without waiting - providing near real-time access to volumes of complex, relational, and historical data. • Cloud optimization - scale and suspend resources on-demand, minimizing costs and maximizing resource availability. Automatically burst on-premises workloads, and related data, to the cloud, delivering business insights that never have to wait on resource allocations again. • Self-service workload management - handle all unpredictable workload demands with amazing agility. Easy-to-use tools immediately identifies over-utilization of resources and cloud burst technology seamlessly moves everything to the cloud and returns the resources when peak demand is over. • Zero-copy simplicity - deliver a superior analytic experience and improve user productivity by eliminating the need to copy data into proprietary stores. Unlike other cloud data warehouses that require the data to be loaded from the cloud native object stores, Cloudera Data Warehouse is able to run directly on top of these object stores thus saving significant costs and eliminating data duplication. For more details, please click the link below: https://www.cloudera.com/about/news-and-blogs/press-releases/2019-09-24-cloudera-introduces-new-cloud-native-data-warehousing-service-for-cloudera-data-platform.html
  • 27. Solution Updates IT Shades Engage & Enable Databricks Simplifies Machine Learning Model Management At Scale With MLflow Model Registry Feel free to contact us at marketing@itshades.com for any queries 21 Solution Description Databricks, the leader in unified data analytics, announced Model Registry, a new capability within MLflow, an open-source platform for the machine learning (ML) lifecycle created by Databricks. The new component enables a comprehensive model management process by providing data scientists and engineers a central repository to track, share, and collaborate on machine learning models. The Model Registry manages the full lifecycle of models and their stage transitions from experimentation to staging and deployment. Since introducing MLflow at Spark+AI Summit 2018, the project has more than 140 contributors and 800,000 monthly downloads making it the leader in ML lifecycle management. The Model Registry is available on Databricks and provides the benefits of its Unified Data Analytics Platform including enterprise-level security, scale, and fine-grained access controls. As part of the MLflow open source offering, the Model Registry component is now also available to the open source community through GitHub. For more details, please click the link below: https://databricks.com/company/newsroom/press-releases/databricks-simplifies-machine-learning-model-management-at-scale-with-mlflow-model-registry
  • 28. Solution Updates IT Shades Engage & Enable DataStax Announces Change Data Capture (CDC) Connector for Apache Kafka® Feel free to contact us at marketing@itshades.com for any queries 22 Solution Description DataStax, the company behind the leading database built on Apache Cassandra™, announced early access to the DataStax Change Data Capture (CDC) Connector for Apache Kafka®. The DataStax CDC Connector for Apache Kafka gives developers bidirectional data movement between DataStax, Cassandra, and Kafka clusters. CDC is designed to capture and forward insert, update, and delete activity applied to tables (column families). The DataStax CDC Connector for Apache Kafka makes it easier for developers to build globally synchronized microservices. It augments Apache Cassandra's proven cross-datacenter replication capabilities to enable seamless data movement between DataStax and microservices. The connector enables bidirectional data flow between DataStax, Cassandra and Kafka, ensuring that data committed to your system of record database can be forwarded to microservices through Kafka. Developers are invited to use the early release of the CDC source connector in DataStax Labs in conjunction with any Kafka offering and provide feedback before the product is finalized. This engineering work by the DataStax Cassandra experts is part of the company's commitment to make distributed and enterprise application development easy and obvious for developers. For more details, please click the link below: https://www.datastax.com/press-release/datastax-announces-change-data-capture-cdc-connector-apache-kafka
  • 29. Solution Updates IT Shades Engage & Enable Announcing Domo for Square, a New Application to Help Merchants with Multiple Square Accounts Easily Unlock Real-Time Business Insights and Value from All their Square Data Feel free to contact us at marketing@itshades.com for any queries 23 Solution Description Domo announced a new application, Domo for Square, which empowers merchants that have multiple Square accounts to easily unlock real-time business insights and value from all their Square data. Sellers can easily bring together Square data into one place, making it easier to collect, analyze, and distribute. With the Domo for Square app, sellers that have multiple Square accounts receive consolidated reporting of all their Square data through a pre-built Domo experience that’s available to them on any device. Once the data is consolidated in Domo, sellers have a variety of interactive and powerful visualizations to better understand what’s happening across their business. Filters in the app, for example, can help them discover new insights by visualizing important metrics such as period-over-period comparisons, or sales by category or sales type – such as card or cash. Domo for Square customer Smorgasburg was named “The Woodstock of Eating” by The New York Times and attracts more than 10,000 people a day to three weekly Brooklyn markets as well its Downtown Los Angeles location. Founded in 2011, Smorgasburg has become the largest weekly outdoor food market in the world while elevating hundreds of small businesses on its entrepreneurial platform. For more details, please click the link below: https://www.domo.com/news/press/announcing-domo-for-square
  • 30. Solution Updates IT Shades Engage & Enable IMINT releases version 3.5 of the Vidhance® video enhancement software platform with a number of new products and improvements Feel free to contact us at marketing@itshades.com for any queries 24 Solution Description IMINT Image Intelligence AB launches version 3.5 of Vidhance® – a software platform for video enhancement. The new release contains a number of new products and improvements. Highlights of the release are the following new products: • Product #1: Vidhance Horizon Correction – makes users’ videos look more professional while walking, panning, or using a selfie stick, free from slanting horizons. • Product #2: Vidhance Field of View Correction – smoother videos while switching focus. • Product #3: Vidhance Still Image Stabilization – creates the best possible result of the footage, even under sub-optimal conditions. • Product #4: Vidhance Temporal Noise Reduction – increases the video quality and performance, especially in low-light conditions. • Product #5: Vidhance Hyperlapse – generates even smoother time-lapse videos easily. For more details, please click the link below: https://weareimint.com/imint-releases-version-3-5-of-the-vidhance-video-enhancement-software-platform-with-a-number-of-new-products-and-improvements/
  • 31. Solution Updates IT Shades Engage & Enable Infoworks Now Available in the Microsoft Azure Marketplace Feel free to contact us at marketing@itshades.com for any queries 25 Solution Description Infoworks.io, a leader in Enterprise Data Operations and Orchestration (EDO2) systems, at Strata Data Conference announced the availability of its integrated solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Microsoft Azure. Infoworks customers can now take advantage of the scalability, high availability and security of Azure, with streamlined deployment and management, as well as a partnership with Databricks.Businesses continue to seek more efficient ways to migrate and launch new data and analytics use cases in the cloud. Manual, talent-intensive methodologies fail to deliver the level of agility required to support and launch new analytics use cases at the pace needed to drive business transformation. DataFoundry applies automation, complete solution integration and abstraction away from the underlying complexities of infrastructure to accelerate analytics projects using Azure distributed cloud computing and storage platforms and Databricks. The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use. For more details, please click the link below: https://www.infoworks.io/news-article/infoworks-now-available-in-the-microsoft-azure-marketplace/
  • 32. Solution Updates IT Shades Engage & Enable Infoworks Announces DataFoundry v3.0 Feel free to contact us at marketing@itshades.com for any queries 26 Solution Description Infoworks.io, the leader in Enterprise Data Operations and Orchestration (EDO2) systems, at Strata Data Conference announced DataFoundry v3.0, which extends the supported list of distributed computing and storage platforms to include Microsoft Azure Databricks, and further enhances DataFoundry’s seamless support for hybrid-cloud and multi-cloud environments. Infoworks DataFoundry v3.0, represents a significant evolution of Infoworks’ highly-automated EDO2 system that is used by some the world’s largest enterprises to achieve unprecedented levels of analytics agility. Extending DataFoundry to run on Microsoft Azure Databricks provides businesses with the ability to run on ephemeral clusters, delivering compute resources on-demand and reducing the need for fixed and costly infrastructure. DataFoundry also dramatically reduces the time and skill level needed to launch analytics use cases by providing a no-code automated environment. The company also announced today a partnership with Databricks and availability on the Microsoft Azure Marketplace Azure Marketplace to streamline customers’ journeys to data-driven business transformation in the cloud. Strata Data attendees are encouraged to learn more and are welcome to visit Infoworks at booth #931 during the conference. For more details, please click the link below: https://www.infoworks.io/news-article/infoworks-announces-datafoundry-v3-0/
  • 33. Solution Updates IT Shades Engage & Enable Minimizing food waste: Martin & Servera links Intershop solution to Karma App Feel free to contact us at marketing@itshades.com for any queries 27 Solution Description Swedish wholesaler Martin & Servera, which sells food, beverages and related equipment to gastronomy, is now fully connected to Karma App services to reduce food waste.The Swedish Karma initiative offers business people the opportunity to sell products that have been over-calculated to customers at half price. Restaurants, for example, can sell unsold daily dishes that would otherwise have become kitchen waste. Intershop customers Martin & Servera go one step further. The contractual partners are able to purchase excess stock from warehouses directly via the app thanks to an interface to the shop. The interface between the Karma app and the Intershop platform was developed by partner Accenture Interactive during an agile sprint. For more details, please click the link below: https://www.intershop.com/en/press-release/minimizing-food-waste-martin-servera-links-intershop-solution-to-karma-app
  • 34. Solution Updates IT Shades Engage & Enable Invoca Releases Signal Discovery to Give Marketers Access to an Untapped Source of First-Party Customer Data Feel free to contact us at marketing@itshades.com for any queries 28 Solution Description Invoca, an AI-powered call tracking and conversational analytics company, unveiled Signal Discovery, the latest extension to its Signal AI product suite. Signal Discovery is a first-of-its-kind tool that analyzes businesses’ calls to automatically uncover conversational insights about their high-intent buyers, which marketers can use to inform customer acquisition strategy, drive revenue growth, and improve the buying experience. On average, 40 million calls are driven by Google ads each month, yet conversations have largely remained a black box of information for marketers looking to optimize this revenue channel. This is especially significant for industries like financial services, telecommunications and insurance where consumers research online, but pick up the phone when they’re further along in the purchase process. Signal Discovery gives marketers an unprecedented view into first-party conversation data from high-intent consumers — such as specific product or promotion inquiries — which they can analyze and take action on. As just one example, this data empowers marketers to retarget consumers who called and indicated they were close to purchasing but didn’t buy. For more details, please click the link below: https://www.invoca.com/press/invoca-releases-signal-discovery-to-give-marketers-access-to-an-untapped-source-of-first-party-customer-data/
  • 35. Solution Updates IT Shades Engage & Enable Kainos growth and ambition recognised in Ambition Nation Listed 50 Awards Feel free to contact us at marketing@itshades.com for any queries 29 Solution Description Kainos was recognised as both the ‘Top ranked technology company’ and ‘Overall top ranked’ company at the Ambition Nation Listed 50 Awards, as part of the Ambition Nation Summit, hosted in London on 2nd October. The Ambition Nation Listed 50 identifies and celebrates the top 50 leading smaller UK-listed companies that offer both growth and quality to investors. The list is compiled by finnCap, ranked by their equity analysis tool,  The Slide Rule. Kainos was recognised alongside retailers like Hotel Chocolat, On the Beach and financial firms K3 Capital and Future. A full list of winners can be found here. Kainos has also been shortlisted in three categories of the upcoming UKIT Awards this November for transformation projects with Defra and HMPO. For more details, please click the link below: http://www.kainos.com/kainos-growth-and-ambition-recognised-in-ambition-nation-listed-50-awards
  • 36. Solution Updates IT Shades Engage & Enable Say Insurance Selects Medallia to Optimize its Digital and Call Center Experiences Feel free to contact us at marketing@itshades.com for any queries 30 Solution Description Medallia, Inc., the global leader in experience management, announced that Say Insurance, a brand of Shelter Insurance focused on property and casualty, has selected Medallia to optimize the experiences they deliver in digital and call center channels. Say Insurance is looking to expand its business and is leveraging Medallia to understand the experience their customers have on the website and with the call center in order to drive improvements that will generate new business and company growth. Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment. For more details, please click the link below: https://www.medallia.com/press-release/say-insurance-selects-medallia-to-optimize-its-digital-and-call-center-experiences/
  • 37. Solution Updates IT Shades Engage & Enable NICE Announces the New Generation of Interaction Analytics with AI-Based Anomaly Discovery and Correction Feel free to contact us at marketing@itshades.com for any queries 31 Solution Description NICE announced that its analytics offering now includes cutting-edge AutoDiscovery capabilities. Leveraging AI-based unsupervised machine learning, these capabilities provide organizations with cross-channel insights on service anomalies and surfaces areas that are customer pain points. As a result, organizations can swiftly remedy issues as they emerge, improving customer experiences and loyalty. Available as a cloud-based add-on module to version 12.2 of Nexidia Analytics, the innovative AutoDiscovery features bring to the forefront insights that are critically tied to the business and customer loyalty without time-consuming manual discovery and categorization processes. Ground-breaking unsupervised machine learning capabilities highlight phrases that indicate customer dissatisfaction via easy to visualize sentiment and volume indicators for each topic and phrase. AutoDiscovery automatically correlates topics and highlights trends in phrases and topics so that organizations can quickly, and with minimal effort, understand the full picture and take immediate corrective action to address anomalies and resolve issues. The result is improved customer experience. The AutoDiscovery capabilities also empower managers and agents with timely and targeted feedback, aiding analytics-driven quality management programs in finding new coaching opportunities and calibrating performance metrics much faster than ever before. For more details, please click the link below: https://www.nice.com/engage/press-releases/NICE-Announces-the-New-Generation-of-Interaction-Analytics-with-AIBased-Anomaly-Discovery-and-Correction-751
  • 38. Solution Updates IT Shades Engage & Enable OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers Feel free to contact us at marketing@itshades.com for any queries 32 Solution Description OpenText™, a global leader in Enterprise Information Management (EIM) launched OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. Core Experience Insights is a SaaS application built on OpenText OT2, which tracks data from diverse sources, providing current and historical visualizations across channels throughout the customer lifecycle. It can also integrate data from other systems such as customer communication management, web content management and call center management. With the Voice of Customer application, OpenText Explore, it can also provide a 360-degree view that includes sentiment analysis of customer feedback collected across all channels. Core Experience Insights uses AI and analytics to reveal campaigns and content that are working best, elevating performance issues early to allow for calibration and correction. Marketers can intelligently optimize customer journeys to improve customer experience and revenue generation. For more details, please click the link below: https://www.opentext.com/about/press-releases?id=9401A907BCFB4B189A8A26A180FA897A
  • 39. Solution Updates IT Shades Engage & Enable Hitachi Vantara Redefines Enterprise Storage With AI-Driven Data Center Operations Solutions: Hitachi Virtual Storage Platform 5000 Series And New Hitachi Ops Center Software Feel free to contact us at marketing@itshades.com for any queries 33 Solution Description Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., announced a powerful next-generation storage and infrastructure foundation with a new scale-out, scale-up architecture for any workload at any scale. The solution includes Hitachi Virtual Storage Platform (VSP) 5000 Series, the company’s latest and the world’s fastest1 enterprise-class storage array, along with the new Hitachi Ops Center management software and updated Hitachi Storage Virtualization Operating System. Together, these technologies can accelerate data center workloads and deliver future-proof IT with a new, innovative architecture that is the ideal foundation for modernizing data center, cloud and DataOps environments. Hitachi VSP 5000 series provides the core data storage foundation for all digital business operations with the speed and scale to power existing workloads as well as new, data-intensive workloads emerging through multicloud and AI-driven environments. It is agile enough to store block and file data and supports workload diversity ranging from traditional mission-critical business applications to containers to mainframe. Hitachi VSP 5000 series enables all workload consolidation that maximizes operational efficiencies. For more details, please click the link below: https://www.hitachivantara.com/en-us/news-resources/press-releases/2019/gl191009.html
  • 40. Solution Updates IT Shades Engage & Enable Hitachi Vantara Accelerates Customers’ Journey to Hybrid Cloud and Multicloud With End-to-End Cloud Services Feel free to contact us at marketing@itshades.com for any queries 34 Solution Description Hitachi NEXT 2019, Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., unveiled expanded and enhanced capabilities for Hitachi Vantara cloud services. This is the first major announcement of the newly formed cloud services portfolio that includes cloud migration services, application modernization services, operations managed services, consulting services and Hitachi Enterprise Cloud (HEC). Together, these cloud services can accelerate the deployment and productive use of hybrid cloud and multicloud environments. The cloud services can speed the implementation of VMware cloud solutions, migrate and modernize apps and data for Microsoft Azure faster, and provide a comprehensive set of managed services to optimize the management of public and private cloud resources. Hitachi Vantara cloud services enable infrastructure from edge to core to cloud. Since the company acquired REAN Cloud in 2018, Hitachi Vantara has gained critical capabilities and industry-leading expertise in cloud migration and application modernization, instantly elevating its cloud offering portfolio and managed services capabilities. These capabilities are fully integrated within the Hitachi Vantara cloud services portfolio. The enhanced services offer consistent data across edge, on-premises and cloud environments for faster deployment, significantly improved business effectiveness and exceptional operational and cost efficiencies. For more details, please click the link below: https://www.hitachivantara.com/en-us/news-resources/press-releases/2019/gl191009a.html
  • 41. Solution Updates IT Shades Engage & Enable Hitachi Vantara Expands Lumada Portfolio to Accelerate Data Innovation through DataOps Feel free to contact us at marketing@itshades.com for any queries 35 Solution Description Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., announced the expansion of the Lumada platform services and solutions portfolio to help customers across industries break down data silos and drive more innovation through DataOps. Hitachi is now extending Lumada’s capabilities beyond the internet of things (IoT) for enterprise and industrial customers to address the data challenges common to customers in any industry and for any use case. Organizations today see the potential for analytics, artificial intelligence (AI), and new digital business models to transform their operations, but their existing data management tools and processes aren’t keeping up with the pace and complexity of modern digital business. New Lumada solutions address this need by enabling intelligent data operations, or DataOps, a collaborative data management practice that employs policy-based, automated approaches to help enterprises improve efficiency and drive innovation by getting the right data to the right place at the right time. Lumada Data Services, a set of software services that help customers manage increasingly complex data ecosystems with an intelligent data foundation. Interoperating with Hitachi’s proven technologies for object storage, data integration and analytics – underpinning Hitachi Content Platform (HCP), Pentaho and Lumada – customers can now cost-effectively govern and manage all their data assets, including structured and unstructured, across data center, cloud and edge locations. Policy-based automation tools orchestrate enterprise data flows to deliver on cost savings, compliance and business growth demands. For more details, please click the link below: https://www.hitachivantara.com/en-us/news-resources/press-releases/2019/gl191009c.html
  • 42. Solution Updates IT Shades Engage & Enable Qlik Debuts Qlik Sense Business, Latest Cloud Analytics Offering from its 3rd Generation BI Platform Feel free to contact us at marketing@itshades.com for any queries 36 Solution Description Qlik announced Qlik Sense® Business, the latest offering supporting its cloud-first, SaaS strategy. Qlik Sense Business is a new version of Qlik Sense that provides a simple and fast path for customers of any size to access the world-class analytics of Qlik’s patented Associative Indexing technology. The new product is the first and only pure SaaS offering that brings the power of the 3rd generation of data and analytics to small business and groups, accelerating their journey to modern analytics more quickly and with greater ROI than any other offering in the market. Qlik Sense Business leverages the latest technology to provide a richer analytical experience than the prior Qlik Sense Cloud Business offering, the solution this new offering replaces. For existing customers, migrating from Qlik Sense Cloud Business to Qlik Sense Business gives them the same outstanding speed, performance and availability as Qlik Sense, with a clear path to easily upgrade and continue their analytics journey with Qlik in the cloud. It will also be offered as a 30-day trial for all potential Qlik customers to evaluate the power of Qlik analytics. Some of the many benefits of Qlik Sense Business include: • Qlik’s Associative Engine, self-service app creation, visual data preparation, interactive dashboards, and smart search, • Automated AI-generated insight suggestions, • Direct connectivity to over 40+ data sources, • A personal space, where individual users can create and share their own content, For more details, please click the link below: https://www.qlik.com/us/company/press-room/press-releases/qlik-sense-business-latest-cloud-analytics-offering-from-third-generation-bi-platform
  • 43. Solution Updates IT Shades Engage & Enable Qualtrics Launches CoreXM, the Most Advanced Enterprise Insight Platform and the Foundation of Experience Management Feel free to contact us at marketing@itshades.com for any queries 37 Solution Description Qualtrics, the leader in customer experience and creator of the experience management category, launched CoreXM™, the industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Research Core™ while adding groundbreaking functionality to help experience management professionals listen to their customers and employees, understand their experiences, and take real-time action. For nearly 20 years, Research Core has served millions of experience management professionals in more than 100 countries and across almost every industry. Many of the world’s top brands, including Chobani, Disney, Sony, Under Armour, Yamaha, and 99 of the top 100 business schools, use Qualtrics to unlock insights that drive smarter business decisions. With CoreXM, all existing Research Core customers will be automatically transitioned onto the new solution where they will have access to everything previously available in Research Core along with powerful enterprise capabilities. These include AI-powered data quality checks, the ability to customize XM workflows, upgraded governance controls, built in conjoint analysis, and many others. A few of the many new solutions found in CoreXM: • Conjoint Analysis – advanced analytics capabilities to optimize products, package combinations, and pricing by scientifically identifying consumer preferences. • Expert Review – intelligence layers that automatically scrub response data to detect and eliminate poor quality feedback, providing higher quality insights for users. • XM Controls – reports and policy controls that help administrators manage and monitor compliance, data, users, and activity at scale. • XM Directory – a complete view of all customer and employee data, giving organizations the ability to track experience journeys, build rich respondent profiles, and conduct sophisticated research. • XM Solutions – automated methodology and workflows that can be customized to an individual organization’s needs and requirements. • Enhanced User Interface – refreshed product homepage and improved navigation allowing for easy access to XM templates, solutions, and dashboards. For more details, please click the link below: https://www.qualtrics.com/news/qualtrics-launches-corexm-the-most-advanced-enterprise-insight-platform-and-the-foundation-of-experience-management/
  • 44. Solution Updates IT Shades Engage & Enable Qualtrics Announces Significant Expansion of the Qualtrics Developer Platform, Extending Its Reach Into 10 Additional Categories Feel free to contact us at marketing@itshades.com for any queries 38 Solution Description Qualtrics, the leader in customer experience and creator of the experience management category, announced that the Qualtrics Developer Platform (QDP), leveraging the expertise of the Qualtrics Partner Network (QPN), has extended its reach into 10 additional categories while adding multiple market-leading partners to its existing categories. QPN provides organizations with access to best-in-class XM consulting, technology, and services. Within the QPN ecosystem, QDP partners provide organizations with capabilities to listen, understand, and take action on experience data at every meaningful touchpoint. With expanded reach into broad new categories of software, QDP is the innovation hub of the experience management industry. Online reputation management helps organizations listen and respond to their customers wherever they are by identifying signals from across the web. Through its ecosystem partners, QDP grants unparalleled ability and flexibility to listen to online reviews and mentions, identify trends and opportunities for innovation, and respond directly to customers. Reputation.com, BirdEye, and Sprinklr will join existing Qualtrics partners ReviewTrackers, Grade.us, and Brandwatch, giving customers access to critical listening posts across the web, all within the Qualtrics XM Platform™ and Qualtrics’ iQ machine learning suite. For more details, please click the link below: https://www.qualtrics.com/news/qualtrics-announces-significant-expansion-of-the-qualtrics-developer-platform-extending-its-reach-into-10-additional-categories/
  • 45. Solution Updates IT Shades Engage & Enable Radware's Kubernetes WAF Enables DevOps Organizations to Develop and Deliver Applications Securely Without Compromising Agility Feel free to contact us at marketing@itshades.com for any queries 39 Solution Description Radware®, a leading provider of cyber security and application delivery solutions, announced the launch of Radware Kubernetes Web Application Firewall (WAF), a comprehensive and highly scalable application security solution for Kubernetes-based environments. Radware’s new Kubernetes WAF enables organizations to secure microservices running on-premise and cloud-based implementations. Within Kubernetes orchestrated microservices ecosystems, it is the first to apply both a positive and a negative security model so that companies can maximize data and application security. It is also the first to offer a machine learning based automatic policy generation and optimization engine for Kubernetes environments, and it offers both IT security and DevOps personnel detailed insight down to the pod level. As organizations turn towards microservices and sophisticated orchestration tools like Kubernetes to speed up their Software Development Lifecycle (SDLC) and thus improve operational efficiency and agility, they suffer from very limited visibility into their containerized environment. Existing security solutions do not fit these environments as they do not provide the required level of automation, flexibility and elasticity. Existing security solutions are cumbersome, resulting in frustrated users, limited protection and significant manual efforts. With Radware’s new Kubernetes WAF, businesses can now protect their applications against major threats such as data theft, encoded and encrypted attacks and API manipulations without compromising the agility DevOps requires to minimize time to market of new or enhanced services. For more details, please click the link below: https://www.radware.com/newsevents/pressreleases/2019/radware-kubernetes-waf
  • 46. Solution Updates IT Shades Engage & Enable Ramco Systems brings its virtual assistant CHIA to WhatsApp Feel free to contact us at marketing@itshades.com for any queries 40 Solution Description After rolling out its virtual assistant on Microsoft Teams, Skype and Slack, global enterprise software provider, Ramco Systems, in partnership with Nexmo, The Vonage API Platform, further announced the availability of Ramco CHIA Virtual Assistant on WhatsApp Business solution. Powered by the Nexmo Messages API, Ramco CHIA is an Artificial Intelligence driven Virtual Assistant which uses Deep Learning and Natural Language Processing to simplify day-to-day HR activities via the WhatsApp Business solution offered by Nexmo, a WhatsApp Business Solution Provider. With continuous focus on driving simplification through Innovation, Ramco built upon its first-generation Transaction Virtual Assistant to develop different types of enterprise virtual assistants catering to diverse needs such as – • Policy Virtual Assistant that instantly answers company specific policies which hitherto were stored in Intranet and PDF files. • Support Virtual Assistant that can answer more than 70% of employee queries and help organizations cut their HR shared services cost by half. For more details, please click the link below: https://www.ramco.com/newsroom/press/releases/oct-10/ramco-chia-now-on-whatsapp/
  • 47. Solution Updates IT Shades Engage & Enable Structured Content Collaboration and Co-Authoring Made Easy with SDL Tridion Docs 14 Feel free to contact us at marketing@itshades.com for any queries 41 Solution Description SDL, a global leader in content creation, translation and delivery, announced the latest release of SDL Tridion Docs, bringing the power of structured authoring to knowledge workers and subject matter experts (SMEs) in a unified, collaborative environment. As a leading component-based content management system, SDL Tridion Docs 14 now allows any contributor within an organization to easily author, review and collaborate on any type of structured content. SDL Tridion Docs 14 provides an intelligent way for companies to create, translate, manage and deliver structured content such as financial and legal documents, technical product documents and eLearning material that often involves dozens of contributors – from authors to subject matter experts, translators and reviewers. Authors can create content in different languages across any format and output, including AI applications, smart or connected-devices, while avoiding content duplication across the enterprise. The platform also eliminates the risk of errors and delays typically caused when documents are shared through email, files and spreadsheets. Its new Collective Spaces feature, which includes a Draft Space and Review Space interface, enhances the editing, reviewing and approval process – making it easier and more efficient for contributors. This means even occasional contributors or subject matter experts can now author, review and edit structured content without the need to understand and work directly with the underlying DITA based XML. For more details, please click the link below: https://www.sdl.com/about/news-media/press/2019/tridion-docs-14.html
  • 48. Solution Updates IT Shades Engage & Enable SDL Tridion DX Provides a Single Solution for Brands to Create, Manage, Translate and Deliver Content to Customers, Partners and Employees Feel free to contact us at marketing@itshades.com for any queries 42 Solution Description SDL, a global leader in content creation, translation and delivery, announces the latest release of its SDL Tridion DX platform. The digital experience solution addresses the problem of enterprise information being scattered across organizational and technology silos, resulting in poorly managed content, subpar customer experiences (CX), compliance risks and liabilities. By combining the strengths of SDL Tridion Sites (web content management), SDL Tridion Docs (structured content management) and SDL Dynamic Experience Delivery into one intelligent platform, SDL Tridion DX is capable of managing and delivering marketing, commerce, product and service information to customers, partners and employees – across any language or connected device. Delivering digital content to both internal and external global audiences is usually a highly fragmented process. It involves a variety of tools – from file based repositories to desktop publishing, and web content management to manual translation processes to name a few. The cost and complexity of integrating and using these disparate systems is high, while disjointed processes introduce errors, inconsistencies and fragmented digital experiences. SDL Tridion DX solves these problems by providing brands with a smarter way to manage all their digital content from one place, acting as an enterprise-wide hub that drives Digital Experiences (DX), Partner Experiences (PX) and Employee Experiences (EX). With SDL Tridion Sites brands can integrate with any platform, such as CRM, eCommerce and DAM, to build engaging digital experiences, while SDL Tridion Docs gives brands access to new Draft and Review Spaces for easy collaboration and co-authoring of in-depth product information. Enterprise search across all content is enabled by SDL Dynamic Experience Delivery. By defining a new way to create, translate, manage and deliver content, SDL Tridion DX more specifically, improves: • DX, by enabling personal experiences across the entire customer journey on a global scale, from pre-sale through to post-sale, increasing conversions and driving up customer loyalty. • PX, through content syndication across extranets or portals, to ensure the latest content and information can be accessed on all relevant channels by partners, who can operate more effectively. • EX, by providing employees with a single source of truth for well-governed information and content, so they have access to the latest policies, procedures, guidelines, product information and other business critical information through intranets and knowledge hubs. For more details, please click the link below: https://www.sdl.com/about/news-media/press/2019/tridion-docs-14.html
  • 49. Solution Updates IT Shades Engage & Enable Latest SDL Machine Translation Sets New Standard as Essential Business Technology Capable of Instantly Translating Any Type of Content Feel free to contact us at marketing@itshades.com for any queries 43 Solution Description SDL, a global leader in content creation, translation and delivery, announced the latest version of SDL Machine Translation (MT), which goes beyond automatic translation integrating with multiple platforms to be a key technology for digital customer experience, eDiscovery, analytics, internal communications and collaboration. Powered SDL Linguistic AI™, Hai, combined with neural MT, SDL Machine Translation is a scalable, flexible solution that can be deployed in almost any scenario, breaking down language barriers for enterprises and government organizations, and improving business processes and return on investment (ROI). Global organizations need to translate, understand and gain insight and intelligence across multiple channels, sources and applications. While translating content for international customers and audiences has become relatively straightforward, the latest version of SDL Machine Translation surpasses current technologies, allowing brands to instantly translate anything from audio and videos, to regulated files and Word documents, as well as content shared across internal workflows. The solution can be integrated with many popular tools and platforms including web browsers, helping employees to instantly translate and understand any foreign language content. One SDL partner, Cellebrite, the global leader in digital intelligence solutions for the Law Enforcement, Government and Enterprise market, has embedded SDL Machine Translation within its own product, Cellebrite Smart Translator module for UFED Physical Analyzer, enabling clients and intelligence analysts to automatically translate foreign language content used to identify criminal activity. For more details, please click the link below: https://www.sdl.com/about/news-media/press/2019/mt-evolution.html
  • 50. Solution Updates IT Shades Engage & Enable Software Ag Improves Partner Management And Operational Efficiency With Launch Of Cloud-Based Webmethods.Io B2b Feel free to contact us at marketing@itshades.com for any queries 44 Solution Description Software AG unveiled webMethods.io B2B, the latest addition to the company’s industry-leading B2B Integration portfolio. webMethods.io B2B enables users to swiftly on-board partners and exchange documents using traditional EDI or newer API-based standards. Users can now ensure the timely and accurate transaction of daily, crucial business documents while streamlining their supply chain, accelerating order-to-cash and increasing customer satisfaction. The new product provides a powerful suite of capabilities, including over 14,000 out-of-the-box EDI document types and highly flexible partner management capabilities. Released as part of webMethods.io, a multi-cloud iPaaS offering, webMethods.io B2B eliminates the need for users to perform upgrades, maintenance or fixes and helps them improve their organization’s efficiency, speed, security and flexibility. More than 1,700 global businesses, including 7-Eleven, Staples, Commerzbank, Tory Burch and Tractor Supply currently use Software AG’s on-premises B2B platform, webMethods Trading Networks, to enhance their operational efficiency and successfully manage their customer and third-party relationships. The new cloud-based webMethods.io B2B delivers: • Increased productivity with a clear, easy-to-navigate and intuitive user interface. • Fast onboarding, enabling line-of-business personnel to quickly setup new partners. • Simplified ongoing trading partner management with self-service capabilities. • API-based B2B transactions to complement traditional EDI standards. For more details, please click the link below: https://www.softwareag.com/corporate/company/press/news/dyn_press?id=186933-158077&isMobile=False
  • 51. Solution Updates IT Shades Engage & Enable Syncsort Adds Event Management Support to Ironstream for ServiceNow® to Help Improve Business Service Availability Feel free to contact us at marketing@itshades.com for any queries 45 Solution Description Syncsort, the global leader in Big Iron to Big Data software, announced enhancements to Ironstream for ServiceNow® that deliver the industry’s first product to enable IT to integrate mainframe and IBM i environments into ServiceNow Event Management. The new capabilities build upon Ironstream support for ServiceNow Discovery to help increase IT productivity, proactively eliminate service outages and quickly resolve critical issues across the enterprise, delivering even greater value for customers with the cloud-based Now Platform®. Siloed systems, disconnected monitoring tools and manual processes put organizations at risk at a time when business services must always be available. Ironstream is designed to break down silos by forwarding machine data from mission-critical mainframe and IBM i systems to the ServiceNow platform, where advanced machine learning techniques transform event noise into actionable insights so IT teams can work smarter and faster. Once problems are identified, Ironstream’s deep integration with ServiceNow enables automated corrective action on the mainframe or IBM i, adhering to existing enterprise policies. For more details, please click the link below: https://www.syncsort.com/en/about/news-center/press-release/syncsort-adds-event-management-support
  • 52. Solution Updates IT Shades Engage & Enable Talend Cloud Now Available on Microsoft Azure Feel free to contact us at marketing@itshades.com for any queries 46 Solution Description Talend, a global leader in cloud data integration and data integrity, announced Talend Cloud is now available on Microsoft Azure, offering a secure and scalable Integration Platform-as-a-Service for collecting, transforming and cleaning data. With embedded data quality and native integration performance, Talend Cloud on Microsoft Azure delivers the trusted data companies need to make real-time business decisions, accelerate advanced analytics, and meet regulatory compliance requirements. Talend Cloud is easy-to-use and optimized for Azure and also provides support for multi-cloud and hybrid environments for maximum flexibility. For organizations, this creates an easier and faster implementation cycle and increases performance and efficiency for data integration. As more data is ingested and analyzed in the cloud, Talend Cloud on Azure helps organizations segment customers, operationalize data science algorithms, and integrate historical and streaming data to respond in real-time to business opportunities and threats. Talend Cloud on Azure supports capabilities such as: • Broad connectivity for on-prem, cloud, hybrid, and multi-cloud environments and support for Azure SQL Data Warehouse, Azure Databricks, Azure Data Lake Store, Azure HDInsight, and many more to take advantage of optimal performance and scale • Built-in pervasive data quality to ensure trusted data and regulatory compliance • Integration with Azure DevOps and support for CI/CD and serverless for easier scale and improved productivity • Governed self-service apps, such as Pipeline Designer, Data Preparation*, Data Stewardship*, to democratize data and facilitate transition to cloud for data-driven organizations • Predictable pricing (user-based) with pay-as-you-go options For more details, please click the link below: https://www.talend.com/about-us/press-releases/talend-cloud-now-available-on-microsoft-azure/
  • 53. Solution Updates IT Shades Engage & Enable Talkdesk Zoom integration creates customer-centric contact centers Feel free to contact us at marketing@itshades.com for any queries 47 Solution Description Talkdesk®, Inc., the cloud contact center for innovative enterprises, is enabling contact centers to be more customer-centric with Talkdesk Zoom integration. This contact center software integration expands the pool of available employees to include departments and expertise outside of the traditional contact center, offering precise support matching for each customer’s particular needs. Talkdesk Zoom integration is pivotal to increasing operational efficiency and improving a contact center’s focus on the customer. With Talkdesk Zoom integration, contact centers can combine Zoom Phone for voice and video communications with the power of Talkdesk in a seamless experience that allows them to make and receive calls through a single voice channel throughout their organization. Existing phone numbers from Zoom Phone can be used with Talkdesk, meaning Zoom Phone customers retain their provider while leveraging the full suite of Talkdesk products available. Talkdesk Zoom customers maintain a consistent, single telephony provider and avoid the additional expense of routing calls between multiple carriers. Talkdesk Zoom integration adds value to communication efforts by providing quick and efficient session initiation protocol (SIP) trunk peering and intuitive call routing for consistent user experience, increasing productivity with a more efficient experience that contributes to the overall improvement of the customer journey. For more details, please click the link below: https://www.talkdesk.com/news-and-press/press-releases/talkdesk-zoom-integration-creates-customer-centric-contact-centers/
  • 54. Solution Updates IT Shades Engage & Enable Verint Introduces AI-Infused Knowledge Management for ‘Knowledge as a Service’ Feel free to contact us at marketing@itshades.com for any queries 48 Solution Description Verint® Systems Inc., The Customer Engagement Company™, announced the release of the latest enhancements to Verint’s Knowledge Management ProfessionalTM solution, including patented AI technology and new automation features that create an automated, intelligent and efficient way to connect people to knowledge, ushering in a new era of “Knowledge Anywhere.” Successfully implemented by leading brands, the Verint solution features powerful cognitive search and self-learning capabilities. These combined with full API support and intelligent automation dramatically streamline knowledge surfacing and sharing. Knowledge can be delivered when it’s needed, wherever it’s needed, with industry-leading accuracy. The result is consistent, relevant content that meets customer needs across channels including the web, contact center, mobile devices, virtual assistants and beyond—helping organizations improve business efficiency and elevate the customer experience. Unlike many other AI solutions that require large data sets and months of machine learning training, the new automated, cloud solution leverages AI to understand industry-specific concepts out-of-the-box and start delivering accurate searches right away, without cumbersome manual tagging and linking. For more details, please click the link below: https://www.verint.com/press-room/2019-press-releases/verint-introduces-ai-infused-knowledge-management-for-knowledge-as-a-service/
  • 55. Solution Updates IT Shades Engage & Enable WPS Analytics offers free SAS language compiler for community users Feel free to contact us at marketing@itshades.com for any queries 49 Solution Description World Programming has introduced the free Community Edition of its flagship WPS Analytics software, a high-end data engineering and data science platform that includes a SAS language compiler. The free WPS Analytics Community Edition allows users to develop and run SAS programs that process unlimited data volumes. More than just a SAS language compiler, the WPS Analytics Community Edition also offers drag-and-drop visual data workflows, data profiling and exploration, visual decision tree building, predictive modelling and machine learning, model scoring and much more, all integrated into a single, coherent user interface. For advanced SAS language programmers, it is worth noting that the free Community Edition of WPS Analytics includes all the SAS language features of the paid-for WPS Analytics Standard Edition such as data step, procedures, macro language, ODS, matrix programming, graphing, statistics, time series analysis, machine learning, connectors to all major databases, data warehouses, data files, Excel, Hadoop and cloud based data. SAS language is the undisputed king for managing and analysing large data volumes of structured data. Add to this the power of Python, R and SQL that can be combined with WPS Analytics to bring emerging technologies together with established technologies to give users the best of all worlds. For more details, please click the link below: https://www.worldprogramming.com/press/free_community_edition_of_wps_analytics
  • 56. IT Shades Engage & Enable Feel free to contact us at marketing@itshades.com for any queries Rewards & Recognition Updates Digital Customer Experience Industry
  • 57. R & R Updates IT Shades Engage & Enable Adobe (Marketo) Named a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management Feel free to contact us at marketing@itshades.com for any queries 50 Adobe announced that it was named a Leader by Gartner, Inc. in the 2019 “Magic Quadrant for CRM for Lead Management” research report. Adobe (Marketo) was evaluated as a Leader in the report following its acquisition of the Marketo Engagement Platform in October 2018. This is the eighth consecutive year that Marketo has been named a Leader1. As one of 15 vendors evaluated, Adobe (Marketo) placed in the Leaders quadrant furthest to the right for completeness of vision this year. Gartner defines CRM lead management as “the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.” Marketo Engage, part of Adobe Experience Cloud, is the solution of choice for B2B marketing professionals seeking to transform customer experiences across every stage of complex buying journeys. Natively supporting both lead and account-based marketing strategies, Marketo Engage brings together marketing and sales in a comprehensive solution to help companies deliver consistent, continuous and compelling experiences across customer touchpoints at scale. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. For more details, please click the link below: https://news.adobe.com/press-release/experience-cloud/adobe-marketo-named-leader-2019-gartner-magic-quadrant-crm-lead R&R Description
  • 58. R & R Updates IT Shades Engage & Enable Adobe Named a Leader in ‘Magic Quadrant for Ad Tech’ by Gartner, Inc. Feel free to contact us at marketing@itshades.com for any queries 51 Adobe announced that Adobe Advertising Cloud, the industry’s first end-to-end, independent platform for managing advertising across traditional TV and digital formats, has again been recognized as a Leader in the second “Magic Quadrant for Ad Tech” report by Gartner, Inc. Of the ten global vendors included in the report, Adobe was placed furthest to the right on the completeness of vision axis. Customers, including brands and agencies, realize value by helping them deliver advertising as connected experiences, and are taking advantage of recent product advancements and cross-solution innovations with use cases including: • Using both Advertising Cloud and Adobe Analytics to see how advertising spend leads to site behavior to drive revenue and other critical business objectives. • Using Advertising Cloud with Adobe Analytics and/or Audience Manager to target their first-party audience segments on Roku — a unique partnership that no other demand-side platform (DSP) has with the world’s largest connected TV (CTV) platform. • Optimizing paid search investments across multiple search engines with advanced, dimensional portfolio bidding strategies. • Capitalizing on powerful, emerging channels such as self-service audio, digital out of home, and video across any screen or format. For more details, please click the link below: https://news.adobe.com/press-release/experience-cloud/adobe-named-leader-magic-quadrant-ad-tech-gartner-inc R&R Description
  • 59. R & R Updates IT Shades Engage & Enable Adobe Named a Leader in Enterprise Marketing Software Suites by Inde- pendent Research Firm Feel free to contact us at marketing@itshades.com for any queries 52 Adobe announced that Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce, has been recognized as a Leader in “The Forrester Wave”: Enterprise Marketing Software Suite (EMSS), Q3 2019” report by Forrester Research, Inc. As a leader, Adobe Experience Cloud received or was among the top scores in the Current Offering and Market Presence categories as well as in the criteria of Customer Analytics, Digital Advertising, Content and Asset Management, Artificial Intelligence, User Experience, Consumer Privacy, Localization and Global Access, Product Vision, Planned Enhancements, Partner Ecosystem, and Revenue criteria. Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels, all while empowering brands to build a unified, secure and scalable digital foundation. Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact study on a set of customers across industries and geographies that have invested in Adobe Experience Cloud. The results show strong business impact, including 25 percent increase in conversion rate, 40 percent average reduction in service center call volume and most importantly, a 242 percent ROI over three years. For more details, please click the link below: https://news.adobe.com/press-release/experience-cloud/adobe-named-leader-enterprise-marketing-software-suites-independent R&R Description
  • 60. R & R Updates IT Shades Engage & Enable Adobe Named a Leader in Cross-Channel Video Advertising Report by Independent Research Firm Feel free to contact us at marketing@itshades.com for any queries 53 Adobe announced that Adobe Advertising Cloud, the industry’s first end-to-end, independent platform for managing advertising across traditional TV and digital formats, has been recognized as a Leader in “The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019” report by Forrester Research, Inc. Adobe Advertising Cloud received a differentiated rating, the highest score possible, in the company vision, product vision and product roadmap criteria, as well as the criteria for buying: traditional linear, and buying: set-top box. According to Forrester, Adobe Advertising Cloud: • Leads with an integrated story across audience, analytics, and activation. Adobe's clean interface offers a single view of a cross-channel plan, has pushbutton reservation capabilities on some linear inventory and uniquely partners with Roku for two-way deterministic ID matching. • Is the best fit for Adobe customers or those looking for a unified tech stack. Adobe's vision to "build a 360-degree view of the customer and to orchestrate journeys not just across paid media, but the entire experience" will appeal to organizations looking for streamlined completeness. • Was one of only two of the 13 evaluated vendors that did not score ‘needs improvement’ in any of the 10 criteria evaluated. For more details, please click the link below: https://news.adobe.com/press-release/experience-cloud/adobe-named-leader-cross-channel-video-advertising-report R&R Description